{"id":470128,"date":"2025-12-25T05:23:30","date_gmt":"2025-12-25T05:23:30","guid":{"rendered":"https:\/\/www.europesays.com\/us\/470128\/"},"modified":"2025-12-25T05:23:30","modified_gmt":"2025-12-25T05:23:30","slug":"phoenix-area-small-businesses-cash-in-on-last-minute-christmas-rush","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/470128\/","title":{"rendered":"Phoenix-area small businesses cash in on last minute Christmas rush"},"content":{"rendered":"<p class=\"text | text-start article-text\"><b>SCOTTSDALE, AZ (AZFamily)<\/b> \u2014 Last-minute shoppers visited stores across the Valley on Christmas Eve as some brick-and-mortar businesses stayed open to capture every possible sale.<\/p>\n<p class=\"text | article-text\">At <a href=\"https:\/\/retailtherapyaz.us\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/retailtherapyaz.us\/\">Retail Therapy AZ\u2019s<\/a> Fashion Square location in Scottsdale, more than 100 locally-owned small businesses were represented under one storefront as customers made final holiday purchases.<\/p>\n<p class=\"text | article-text\">Sandy Little, the owner of \u2018Frittle Fab\u2019, displayed products on her shelf, representing dozens of hours of her hard work creating handmade jewelry and other beaded products.<\/p>\n<p class=\"text | article-text\">\u201cEvery single one of these beads is put on by me, every twist of the wire I twist,\u201d Little explained.<\/p>\n<p class=\"text | article-text\">She spends hours late at night crafting her products, all while juggling a full-time job.<\/p>\n<p class=\"text | article-text\">\u201cI\u2019m up until 3 a.m. making stuff, but I enjoy every minute of it, it\u2019s been more than I could ever ask for,\u201d Little said. \u201cYou do it at night, but it\u2019s something you love to do.\u201d<\/p>\n<p class=\"text | article-text\">During this holiday season, Little said she has had to restock her shelves every day.<\/p>\n<p class=\"text | article-text\">\u201cThe holiday season, this is our superbowl,\u201d Little said.<\/p>\n<p class=\"text | article-text\">Trish Adams, owner of <a href=\"https:\/\/shirt-shop-arizona.myshopify.com\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/shirt-shop-arizona.myshopify.com\/\">Shirt Shop Arizona<\/a>, also operates her locally owned business out of the Retail Therapy AZ location. The local business owner says she\u2019s had to expand her product display three times this year due to high customer demand.<\/p>\n<p class=\"text | article-text\">\u201cThis has been really busy for me, a crazy busy month, probably the highest of the year,\u201d Adams said.<\/p>\n<p class=\"text | article-text\">Erica Jerido owns Retail Therapy AZ and said all six of their locations across the Valley remained open on Christmas Eve to give locally-owned businesses the chance to make holiday sales.<\/p>\n<p class=\"text | article-text\">\u201cTo be able to provide this as a home for so many small business owners is incredible,\u201d Jerido said. \u201cWe obviously have an incredible team that would love to be home with their families, but all of our team knows that we are dedicated to supporting these small business owners.\u201d<\/p>\n<p class=\"text | article-text\">Thomas Barr with Local First said this holiday season is especially important for locally-owned, small businesses because the year has been particularly unpredictable for owners.<\/p>\n<p class=\"text | article-text\">\u201cThey have had to manage through tariffs, whether they\u2019re happening or they\u2019re not happening, and all of those different announcements that come out really make it hard for a business to plan ahead,\u201d Barr said.<\/p>\n<p class=\"text | article-text\">He said the uncertainty makes it all the more important for shoppers to keep their dollars in Arizona, going directly to owners like Little and Adams.<\/p>\n<p class=\"text | article-text\">\u201cThis is another way for the community to give back to local business, and for us to celebrate and show a little piece of ourselves in your homes and with your families,\u201d Little said.<\/p>\n<p class=\"text | article-text\">Local First AZ maintains an <a href=\"https:\/\/localfirstaz.com\/directory#!directory\/map\/ord=rnd\" rel=\"nofollow noopener\" target=\"_blank\">online directory <\/a>with more than 6,000 local business options. Barr recommends including \u201clocal\u201d in online searches when looking for products.<\/p>\n<p class=\"text | text-start article-text\">See a spelling or grammatical error in our story? <a href=\"https:\/\/www.azfamily.com\/page\/send-us-your-feedback\/\" rel=\"nofollow noopener\" target=\"_blank\">Please click here to report it<\/a>.<\/p>\n<p class=\"text | text-start article-text\">Do you have a photo or video of a breaking news story? Send <a href=\"https:\/\/www.azfamily.com\/community\/user-content\" rel=\"nofollow noopener\" target=\"_blank\">it to us here<\/a> with a brief description.<\/p>\n<p class=\"copyright |\">Copyright 2025 KTVK\/KPHO. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"SCOTTSDALE, AZ (AZFamily) \u2014 Last-minute shoppers visited stores across the Valley on Christmas Eve as some brick-and-mortar businesses&hellip;\n","protected":false},"author":3,"featured_media":470129,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5131],"tags":[5229,5643,213559,1587,7182,213558,213555,213556,1589,7183,213557,67,586,132,5230,68,2969],"class_list":{"0":"post-470128","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-phoenix","8":"tag-america","9":"tag-arizona","10":"tag-arizona-small-business-support","11":"tag-az","12":"tag-azfamily","13":"tag-holiday-shopping-valley","14":"tag-last-minute-christmas-shopping","15":"tag-local-small-businesses-arizona","16":"tag-phoenix","17":"tag-phoenix-news","18":"tag-retail-therapy-az-fashion-square","19":"tag-united-states","20":"tag-united-states-of-america","21":"tag-unitedstates","22":"tag-unitedstatesofamerica","23":"tag-us","24":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115778539509731246","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/470128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=470128"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/470128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/470129"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=470128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=470128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=470128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}