{"id":47214,"date":"2025-07-07T23:35:11","date_gmt":"2025-07-07T23:35:11","guid":{"rendered":"https:\/\/www.europesays.com\/us\/47214\/"},"modified":"2025-07-07T23:35:11","modified_gmt":"2025-07-07T23:35:11","slug":"jurassic-world-rebirth-bigger-global-bow-at-322m","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/47214\/","title":{"rendered":"‘Jurassic World Rebirth’ Bigger Global Bow at $322M+"},"content":{"rendered":"

\n\tThe DNA in this new round of dinosaurs is so good that it\u2019s leading Universal<\/a>\/Amblin\u2019s Jurassic World Rebirth<\/a><\/strong> to a higher worldwide opening than previously reported, that being $322.5M <\/strong>worldwide (instead of $318M+) with $147.8M<\/strong> domestic over five days and $174.7M<\/strong> foreign take<\/a>. As we already told you, it\u2019s the second-biggest opening for a Jurassic movie in the franchise behind 2015\u2019s Jurassic World with $525.5M.<\/p>\n

\n\tThrough 10 days, 2022\u2019s Jurassic World Dominion had a $386M global take, after a first weekend foreign platform and second-weekend global expansion. That Jurassic wound up at $376.8M domestic and $1 billion worldwide, so it gives you an idea of where this Gareth Edwards rendition is going. Note Dominion had $157.6M unadjusted from China. This one is off to a phenom start for an MPA title in the Middle Kingdom with the highest bow YTD at $41.6M. Edwards\u2019 highest-grossing movie remains Rogue One: A Star Wars Story with $1.05 billion, followed by Legendary\/Warner Bros\u2019 Godzilla with $525M. Uni\u2019s dinos easily will slaughter the latter.<\/p>\n

\n\tYes, the dinosaurs are the stars, and they\u2019re front and center in the outdoor campaign chasing rubber rafts and standing behind the protags. But this sequel further set itself apart with its never-before-seen action involving lizards and a new cast of characters; interestingly enough, another Marvel Cinematic Universe thespian (a la Chris Pratt before) in Scarlett Johansson. That means something, and the 3-day domestic here of $92M is higher than the actress\u2019 $80.3M opening for 2021\u2019s Black Widow (that pic\u2019s theatrical weekend siphoned by a paid day-and-date avail in homes on Disney+). While we\u2019ve dinged the whole notion of girl-with-a gun movies and how audiences have had their fill of them (read, Ballerina with only $57.2M domestic, near $108M WW), Jurassic World Rebirth clearly was sold on that image of the 2x Oscar winner \u2014 but with dinosaurs. That makes all the difference.<\/p>\n

\n\tRELATED: Scarlett Johansson Got \u201cLong Email\u201d From Bryce Dallas Howard Welcoming Her To \u201cJurassic Family\u201d<\/a><\/strong><\/p>\n

\n\tAgain, the anomaly here is that Uni got to change up the cast and characters in a way that other franchises can\u2019t get away with (you can argue Star Wars Episodes 7-9 to a degree, but the old guard\u2019s still hanging around). There\u2019s a lot of superheroes in space, but when it comes to dinosaur franchises, there\u2019s really only one.<\/p>\n

\n\tJurassic movies have a similar complexion: A Jurassic fan is a summer movie fan. The series pulls in families (41% turnout) and a big Latino and Hispanic audience at 26%. The studio had to make sure those crowds still showed up. <\/p>\n

\n\tUni has a unicorn in Jurassic in that there isn\u2019t a fierce tribalism like other movie fanships. The studio intentionally teases everything they put out. Even though it\u2019s a monster movie, Jurassic can butt up against other horror movies given the dino halo that surrounds it. <\/p>\n

\n\tRELATED: \u2018Jurassic World Rebirth\u2019 Review: Scarlett Johansson In Spielbergian Reboot That Is Part \u2018Jaws\u2019, \u2018Skull Island\u2019 & \u2018Indiana Jones\u2019 Mixed With The Pure DNA Of 1993 Original<\/a><\/strong><\/p>\n

\n\tIt\u2019s a big Universal movie, so it gets shot out of a canon through NBCUniversal\u2019s Symphony program across the conglom\u2019s verticals. Some of those cross-pushes included a TODAY Show takeover during the week of June 22. Also on Peacock and in 80 international markets there was the special,\u00a0Jurassic World Rebirth: The Making of a New Era,\u00a0which dropped on July 1.\u00a0There was a co-branded spot for the US Open, co-promo for Peacock\u2019s\u00a0Twisted Metal, and an episode takeover of\u00a0America\u2019s Got Talent. The cute dino Aquilops Dolores did some meet and greats at Universal theme parks and at NBCUni HQ 30 Rock. \u00a0<\/p>\n

\n\tUniversal began the campaign for Jurassic World Rebirth\u00a0last August with a title reveal across the Jurassic World\u00a0socials\u00a0set to notes from John Williams\u2019 score. That stunt notched 12 million-plus views with fans quickly noticing that the series was turning a new leaf. As we previously reported, RelishMix measured the social media universe before opening on Jurassic World Rebirth at 921 million across YouTube, TikTok, X, Facebook and Instagram, which was higher than Jurassic World Dominion\u2018s 780.4M by +18%. <\/p>\n

\n\tAround Super Bowl time, there were\u00a0TikTok\u00a0teases\u00a0and a\u00a0first look of the film, leading to the first trailer and Big Game spot. A second trailer dropped in May timed to tickets going on sale. The trailer ran on such tentpoles as Captain America: Brave New World, A Minecraft Movie, Sinners, Thunderbolts*, Mission Impossible: The Final Reckoning\u00a0and\u00a0How To Train Your Dragon. Before opening, all Jurassic World Rebirth trailers had pulled in over a half billion around the world. <\/p>\n

\n\tAmong the linear pushes there was an NBA integration featuring MVP Shai Gilgeous-Alexander which reached 60 million viewers across every game in Round 1 of the NBA playoffs as well as spots in every game in the Finals series. <\/p>\n<\/p>\n

\n\tSpots also ran across WNBA, NCAA March Madness, MLB, WWE, FIFA Club World Cup, the Stanley Cup Finals and Wimbledon. They also aired around such big TV and streaming events like\u00a0The Bear\u00a0Season 4,\u00a0Macy\u2019s 4th\u00a0of July Spectacular\u00a0and finales of\u00a0The Masked Singer,\u00a0Tracker,\u00a0Abbott Elementary,\u00a0Grey\u2019s Anatomy,\u00a0American Idol,\u00a0Suits: LA,\u00a0The Voice,\u00a0America\u2019s Got Talent,\u00a0The Walking Dead: Dead City, and\u00a0Welcome to Wrexham.\u00a0Johansson hosted the finale of SNL\u2018s 50th season on May 17.<\/p>\n

\n\tSocial media influencers, north of 155 of \u2019em, with a reach of 347M followers including Straw Hat Goofy,\u00a0Marc Sebastian\u00a0and\u00a0Alexis Ruiz went to the Uni lot in California for an exclusive screening of the film and experiential afterparty. On Monday June 23,\u00a0Jurassic World Rebirth\u00a0was the Monday Mystery Movie across 35 exhibition partners including AMC, Regal and Cinemark. This was followed by 4DX screenings on June 24. That money, by the way, was rolled into the first day gross of $30.5M in addition to screenings that started at 12:01AM (we did tell you that Rebirth didn\u2019t have any domestic Tuesday previews on July 1). <\/p>\n

\n\tAs we previously reported, the promo partner campaign which was valued at $150M in media included such brands as Jeep, M&Ms, Quaker Chewy bars, Dr. Pepper, and Johannsson\u2019s skincare brand, Outset. The franchise was built going back to 1993 on cross-promo and free publicity. \u00a0<\/p>\n

\n\tIn foreign markets, Jurassic World Rebirth cast made a pit stop before 2,000 fans at CCXP Mexico. <\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\n\tTalent also stopped in London, Berlin, France, NYC, Shanghai and Seoul. In terms of stunts abroad, there was a massive 3D T-Rex head loomed over the new restaurant in Seongsu from June 18-30. It is the first sculpture installed at the building, seen by expected 3.4 million visitors. Jurassic World Rebirth posted a Korean debut of $7.4M <\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\n\tThere were also five giant posters wrapped around the Stade de France during Beyonc\u00e9\u2019s record-breaking sold-out tour stop and the Top 14 Rugby Final; the stunt alone estimated to have generated 10 million impressions over the month. The dinos stomped out $6.9M in France. <\/p>\n

\n\tAlso, a final note to those throwing rocks up at our analysis: If CinemaScore didn\u2019t serve a purpose, the studios wouldn\u2019t use it. Granted, the audience exit firm polls a narrow 4-5 theaters, not to mention a Wednesday night audience is completely different from a Friday or Saturday night one (Um, Warner Bros\u2019 Entourage movie which bombed with a $10.2M 3-day, $17.6M 5-day did get an A- on its opening Wednesday). Still, it\u2019s an audience temperature check using a school grading system on a subset at that point in time. If it\u2019s a good grade, then CinemaScore does get used as a promotional tool sometimes, read studios will pay the pollster extra for use of their grade in a TV or outdoor campaign. There was a time pre-Covid when grades were correlated to a multiple of box office income, i.e. an A grade could get you a 3.5 to 4x opening to final box office outcome. No doubt, post Covid times have changed that metric, and we\u2019re in need of a dust-up on a study we previously did on CinemaScore\u2019s resonance. But last I checked, F films like Mother!, D+ movies like Borderlands, C- movies like Hurry Up Tomorrow and Wolf Man, didn\u2019t do so well at the box office. Yes, an A- for Ballerina and B+ for M3GAN 2.0 means only the fans showed up, and nobody else. And yes, \u2018B\u2019 movies can make a ton of cash: 2016\u2019s Suicide Squad with a B+ still holds the record for the biggest opening in August at the domestic box office with $133.6M and $325.1M stateside. <\/p>\n

\n\tPostTrak polls 1,000 throughout the weekend and provides a very deep lined insight in terms of demos and multitude of categories. Studios consider it rich, not irrelevant by any means, for all the data they can comb, and it gives them insight into their audience. These MBA and JD equipped executives aren\u2019t stupid. The reports assist them in making decisions and determining comps. If it wasn\u2019t for the two audience exit agencies, what else would Hollywood use? <\/p>\n","protected":false},"excerpt":{"rendered":"The DNA in this new round of dinosaurs is so good that it\u2019s leading Universal\/Amblin\u2019s Jurassic World Rebirth…\n","protected":false},"author":3,"featured_media":47215,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[171,238,53,67,132,941,68],"class_list":{"0":"post-47214","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-movies","8":"tag-entertainment","9":"tag-jurassic-world-rebirth","10":"tag-movies","11":"tag-united-states","12":"tag-unitedstates","13":"tag-universal","14":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114814578356296853","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/47214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=47214"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/47214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/47215"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=47214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=47214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=47214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}