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Thomas Fuller \/ SOPA Images\/LightRocket via Getty Images<\/p>\n
After sales hit an all-time high at last year\u2019s event, Amazon has extended this year’s sale to four days from two <\/p>\n
Amazon\u2019s annual \u201cPrime Day\u201d sale kicks off Tuesday and is projected to boost online spending to a record $23.8 billion across U.S. retailers, according to an Adobe forecast released Monday.<\/p>\n<\/li>\n
Adobe said U.S. retailers are expected to discount their products by between 10% and 24% off the listed price, with apparel seen having the biggest discounts.<\/p>\n<\/li>\n
Shoppers are also increasingly using generative AI to scout out deals.<\/p>\n<\/li>\n<\/ul>\n
Invest in Gold <\/p>\n
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Amazon\u2019s (AMZN) annual \u201cPrime Day\u201d sale kicks off Tuesday and is projected to boost online spending to a record $23.8 billion across U.S. retailers, according to an Adobe forecast released Monday, thanks to heavy discounts across a host of products including apparel, electronics, and appliances.<\/p>\n
After sales hit an all-time high during last year\u2019s event, Amazon has extended this year’s sale<\/a> to four days from two. Adobe projected U.S. sales from July 8 to July 11 to jump 28.4% year-over-year, or rise by $9.6 billion compared to the same period last year.<\/p>\n \u201cThis is equivalent to two Black Fridays, which drove $10.8 billion in online spend during the 2024 holiday shopping season,\u201d the report said.<\/p>\n Shopping on mobile devices could also hit a new high, estimated at 52.5% of online sales. Adobe said U.S. retailers are expected to discount their products by between 10% and 24% off the listed price, with apparel having the biggest discounts.<\/p>\n “Consumers are expected to ‘trade up’ to higher-ticket items, driven by strong discounts,” Adobe said, adding that budget-conscious shoppers are also increasingly using generative AI to scout out deals, “getting a head start on back-to-school shopping<\/a>.”<\/p>\n Adobe said its forecast is based on an analysis of more than 1 trillion visits to U.S. retail ecommerce<\/a> sites, 100 million SKUs<\/a>, and 18 product categories. An Amazon spokesperson said in response to a request for comment from Investopedia that the company doesn’t “speculate on performance, but know[s] saving is important to our Prime members, now more than ever.”<\/p>\n