{"id":47781,"date":"2025-07-08T04:35:10","date_gmt":"2025-07-08T04:35:10","guid":{"rendered":"https:\/\/www.europesays.com\/us\/47781\/"},"modified":"2025-07-08T04:35:10","modified_gmt":"2025-07-08T04:35:10","slug":"anthony-kiedis-talks-jolene-cold-brew-coffee-brand-launch-interview","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/47781\/","title":{"rendered":"Anthony Kiedis Talks Jolene Cold Brew Coffee Brand Launch: Interview"},"content":{"rendered":"<p class=\"pmc-ecomm-disclaimer\">\n\tIf you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t<a href=\"https:\/\/www.rollingstone.com\/t\/anthony-kiedis\/\" id=\"auto-tag_anthony-kiedis\" data-tag=\"anthony-kiedis\" target=\"_blank\" rel=\"noopener\">Anthony Kiedis<\/a> is sitting on top of a camper in Napa Valley.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tIt\u2019s a sunny afternoon in May at the annual <a href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fstubhub.prf.hn%2Fclick%2Fcamref%3A1100l9QEb%2Fpubref%3ARS--1235380211%2Fdestination%3Ahttps%253A%252F%252Fwww.stubhub.com%252Fbottlerock-napa-valley-tickets%252Fgrouping%252F730404&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fanthony-kiedis-jolene-cold-brew-coffee-launch-interview-1235380211%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" data-type=\"link\" data-id=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fstubhub.prf.hn%2Fclick%2Fcamref%3A1100l9QEb%2Fpubref%3ARS--1235380211%2Fdestination%3Ahttps%253A%252F%252Fwww.stubhub.com%252Fbottlerock-napa-valley-tickets%252Fgrouping%252F730404&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fanthony-kiedis-jolene-cold-brew-coffee-launch-interview-1235380211%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BottleRock Music Festival <\/a>and fans down below are snapping photos of the <a href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fwww.amazon.com%2Fmusic%2Fplayer%2Fartists%2FB000SX8BBO%3FlinkCode%3Dll2%26tag%3Drs-lonsdale-20%26linkId%3D98972dd27aa29551130536464bb8eefc%26language%3Den_US%26ref_%3Das_li_ss_tl%26asc_source%3Dweb%26asc_campaign%3Dweb%26asc_refurl%3Dhttps%253A%252F%252Fwww.rollingstone.com%252Fproduct-recommendations%252Flifestyle%252Fanthony-kiedis-jolene-cold-brew-coffee-launch-interview-1235380211%252F&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fanthony-kiedis-jolene-cold-brew-coffee-launch-interview-1235380211%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" data-type=\"link\" data-id=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fwww.amazon.com%2Fmusic%2Fplayer%2Fartists%2FB000SX8BBO%3F%26linkCode%3Dll2%26tag%3Drs-lonsdale-20%26linkId%3D98972dd27aa29551130536464bb8eefc%26language%3Den_US%26ref_%3Das_li_ss_tl&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fanthony-kiedis-jolene-cold-brew-coffee-launch-interview-1235380211%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Red Hot Chili Peppers<\/a> frontman, who\u2019s posing for the cameras. But the rock &amp; roll legend isn\u2019t here to play a show with his band. Later that afternoon, Kiedis is set to hop on the culinary stage of the festival with <a href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fwww.amazon.com%2Fgp%2Fvideo%2Fdetail%2FB0CBGML91K%3Fsr%3D1-1%26pageTypeIdSource%3DASIN%26pageTypeId%3DB0CBGP9B9D%26qid%3D1751936625330%26linkCode%3Dll2%26tag%3Drs-lonsdale-20%26linkId%3D6927e789ea9ffc32a891cb1f2513dfd0%26language%3Den_US%26ref_%3Das_li_ss_tl%26asc_source%3Dweb%26asc_campaign%3Dweb%26asc_refurl%3Dhttps%253A%252F%252Fwww.rollingstone.com%252Fproduct-recommendations%252Flifestyle%252Fanthony-kiedis-jolene-cold-brew-coffee-launch-interview-1235380211%252F&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fanthony-kiedis-jolene-cold-brew-coffee-launch-interview-1235380211%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" data-type=\"link\" data-id=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fwww.amazon.com%2Fgp%2Fvideo%2Fdetail%2FB0CBGML91K%3Fsr%3D1-1%26pageTypeIdSource%3DASIN%26pageTypeId%3DB0CBGP9B9D%26qid%3D1751936625330%26linkCode%3Dll2%26tag%3Drs-lonsdale-20%26linkId%3D6927e789ea9ffc32a891cb1f2513dfd0%26language%3Den_US%26ref_%3Das_li_ss_tl&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fanthony-kiedis-jolene-cold-brew-coffee-launch-interview-1235380211%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Top Chef <\/a>star and host Kristen Kish, where the two will make an ice cream sundae using Kiedis\u2019 new <a href=\"https:\/\/www.rollingstone.com\/t\/coffee\/\" id=\"auto-tag_coffee\" data-tag=\"coffee\" target=\"_blank\" rel=\"noopener\">coffee<\/a> brand, <a href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D87443X1590823%26xs%3D1%26url%3Dhttps%253A%252F%252Fjolenecoffee.com%252Fcollections%252Four-coffee%252Fproducts%252Fblack-cold-brew%253Fvariant%253D44364780306476%26sref%3Dhttps%253A%252F%252Fwww.rollingstone.com%252Fproduct-recommendations%252Flifestyle%252Fanthony-kiedis-jolene-cold-brew-coffee-launch-interview-1235380211%252F&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fanthony-kiedis-jolene-cold-brew-coffee-launch-interview-1235380211%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" data-type=\"link\" data-id=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D87443X1590823%26xs%3D1%26url%3Dhttps%253A%252F%252Fjolenecoffee.com%252Fcollections%252Four-coffee%252Fproducts%252Fblack-cold-brew%253Fvariant%253D44364780306476&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fanthony-kiedis-jolene-cold-brew-coffee-launch-interview-1235380211%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Jolene<\/a>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t\u201c[Jolene] was born from friendship and boredom and love for the coffee bean,\u201d says Kiedis, who launched the brand with his friend Shane Powers in May, backstage before he\u2019s on dessert duty. \u201cWe were, unbeknownst to us, rolling up on a pandemic, and my friend, Shane Powers, who I\u2019ve known for decades shouted down the sidewalk at me on a beautiful day in Brentwood, and said, \u2018Let\u2019s start a business!\u2019 And I was like, \u2018I hate businesses.&#8217;\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t\u201cWe tend to talk like this \u2026 there\u2019s lots of tone and pitches in our chats \u2014 we were having a fun day,\u201d Powers explains.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t\u201cAnd I said, \u2018No fucking business,&#8217;\u201d Kiedis says. \u201c\u2018I\u2019m a singer, I don\u2019t want to start a business.&#8217;\u201d<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.rollingstone.com\/wp-content\/themes\/vip\/pmc-rollingstone-2022\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/Photo-Credit_-Doug-Gleicher-Tommy-Nowels-Stefan-Kohli.jpg\" alt=\"\" data-lazy- data-lazy- height=\"679\" width=\"1024\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\t\t\t\t\tDoug Gleicher, Tommy Nowels, Stefan Kohli<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t<strong>TO LAUNCH JOLENE, <\/strong>the friends, who\u2019ve drank coffee together on Thursdays for over 20 years, released two straightforward, delicious offerings that \u2014 fan or not \u2014 taste like they could put Starbucks out of a job. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tJolene\u2019s first products include its smooth organic black coffee, and Jolene White, an oat milk latte in a can that uses organic coconut sugar and organic coffee that\u2019s less sweet than others on the market. The result is cold brew that you\u2019re going to want everywhere from the front row of a festival to the front seat on your commute to work every morning \u2014 a contender for the world\u2019s best canned coffee for music fans.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tAccording to the brand, the team sources its beans from \u201can all-female co-op in Peru, ensuring that the women farmers who cultivate these exceptional beans receive direct compensation and the resources needed to uplift their communities.\u201d A four-pack of Jolene coffee starts at $17 and $18, respectively, with 12-can, 24-can, and 36-can packs also available to pick up online at the <a rel=\"noreferrer noopener nofollow\" data-id=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D87443X1590823%26xs%3D1%26url%3Dhttps%253A%252F%252Fjolenecoffee.com%252Fcollections%252Four-coffee%252Fproducts%252Fblack-cold-brew%253Fvariant%253D44364780306476&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fanthony-kiedis-jolene-cold-brew-coffee-launch-interview-1235380211%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" target=\"_blank\" data-type=\"link\" href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D87443X1590823%26xs%3D1%26url%3Dhttps%253A%252F%252Fjolenecoffee.com%252Fcollections%252Four-coffee%252Fproducts%252Fblack-cold-brew%253Fvariant%253D44364780306476%26sref%3Dhttps%253A%252F%252Fwww.rollingstone.com%252Fproduct-recommendations%252Flifestyle%252Fanthony-kiedis-jolene-cold-brew-coffee-launch-interview-1235380211%252F&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fanthony-kiedis-jolene-cold-brew-coffee-launch-interview-1235380211%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\">Jolene website<\/a>.\u00a0<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.rollingstone.com\/wp-content\/themes\/vip\/pmc-rollingstone-2022\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/Anthony-Kiedis-Jole-Coffee-David-Mushegain.jpg\" alt=\"\" data-lazy- data-lazy- height=\"1024\" width=\"768\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tKiedis at BottleRock Music Festival in Napa, California in May 2025<\/p>\n<p>\t\t\t\t\t\t\t\t\tDavid Mushegain<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tKiedis says he didn\u2019t have Jolene on the road for previous tours before the Chili Peppers\u2019 recent trek wrapped. And while the singer doesn\u2019t warm up with a cold brew before shows because he doesn\u2019t want to get dehydrated, he explains that \u201ctours do not happen without coffee.\u201d <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tJolene\u2019s appearance at BottleRock marks a lengthy road ahead as a concert and music festival mainstay: So far, live music fans can find the canned coffee at over 40 venues across 23 different states, including spots like the Gorge Amphitheater and Northwell at Jones Beach Theater, to name a few. The coffee will also make appearances at the Sea.Hear.Now festival in New Jersey in September, along with Shaky Knees fest in Atlanta, and Austin City Limits in October.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tWhen asked about celebrity-backed spirits collabs, Kiedis says they\u2019re \u201cpretty cheesy.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t\u201cThere are a lot of celebrity-driven brands,\u201d Powers says. \u201cFind a celebrity, doesn\u2019t matter what\u2019s in [the product], push, push, push. That is not who we are \u2014 we are a brand that happens to be owned by a celebrity, but the grinding and the working for many years to get this right and then a really beautiful, organic approach about how to get it out there, is really what\u2019s important to us.\u201d<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.rollingstone.com\/wp-content\/themes\/vip\/pmc-rollingstone-2022\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/Photo-Credit_-Noah-Sadoun-_-4.jpg\" alt=\"\" data-lazy- data-lazy- height=\"679\" width=\"1024\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\t\t\t\t\tNoah Sadoun<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t<strong>THE FRIENDS WENT BACK AND FORTH<\/strong> on the product for over five years before landing on the finished coffee. The journey to launching was, as Kiedis puts it, \u201can adventure mostly full of failure until recent.\u201d To get the cans on shelves, Powers and Kiedis also partnered with John Terzian, the h.wood Group\u2019s founder, Live Nation CEO Michael Rapino, and Global Brand Equities founder James Morrissey. Now, it\u2019s finally hitting shelves and available to order directly to your doorstep.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t\u201cI want everybody in the world to have it once,\u201d Powers says, \u201cand I do know this: Our tagline is, \u2018Everything happens over coffee,\u2019 right? And it really is true.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tPowers continues: \u201cI met a girl that I was with for over 10 years \u2013 we had coffee. I\u2019ve broken up with girls over coffee. I\u2019ve had some transcendent moments with [Kiedis] over coffee. I\u2019ve sat with my son and my son\u2019s cried and had trouble over coffee. \u2026 Everything in my life \u2013 the the cool, huge moments have happened over coffee. So if we can provide a coffee for the world, and they sit down and have coffee and somebody figures out that they\u2019re in love, or somebody figures out the weird words to get their script done, or somebody figures out the right way to draw something that makes somebody else sing or makes them happy. We want to create a community around coffee, and I want every single person in the world to have it once \u2013 that\u2019s what I want.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tKiedis also has some dreams in mind for the brand. \u201cMy dream is for this beverage to become the coffee of choice for truckers,\u201d he tells me. \u201cSo that most truckers, when they get up and they\u2019re like, I got to go, you know, drive to Mississippi, they stop at a convenient mart and buy three or four Jolenes for the ride, but also for this to be the coffee of the Princess of Monaco and her cute little sister.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t<strong>A HUMMINGBIRD APPEARS <\/strong>on the front of each of Jolene\u2019s cans, a graphic design contribution from Terzian \u2014 and it\u2019s something that\u2019s become a part of Kiedis\u2019 morning routine ever since they launched the coffee. \u201cEvery single morning of my life I go into the kitchen, I kid you not, this has been unrelenting \u2014 a hummingbird comes to visit me at the kitchen window. I\u2019m getting my coffee cup and this bird doesn\u2019t just pass me \u2014 he stops and he stares me down.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tKiedis isn\u2019t the only one seeing the birds, but Powers says he\u2019s seen them along with others at the brand, including their CEO.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t\u201cIt\u2019s a symbol of good vibe prosperity,\u201d Kiedis later adds. \u201cYou don\u2019t see a hummingbird and say \u2018Get the fuck outta here!\u2019 You\u2019re like, \u2018Hold on, everyone, there\u2019s a hummingbird!\u2019 Just a good, fast, loving vibration of a bird.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may&hellip;\n","protected":false},"author":3,"featured_media":47782,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[36761,185,15713,171,12979,36762,15216,67,132,68],"class_list":{"0":"post-47781","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-anthony-kiedis","9":"tag-celebrities","10":"tag-coffee","11":"tag-entertainment","12":"tag-noads","13":"tag-red-hot-chili-peppers","14":"tag-rs-recommends","15":"tag-united-states","16":"tag-unitedstates","17":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114815758079446275","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/47781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=47781"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/47781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/47782"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=47781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=47781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=47781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}