From First-Time Franchisees to Multi-Unit Operators<\/p>\n
Rob and Lauren Powers opened their first Shoot 360 location in a St. Louis suburb in April 2024 after signing with the basketball training franchise in 2023. Both brought coaching backgrounds to the business, with Lauren in volleyball and Rob in basketball.<\/p>\n
The couple focused on community building before opening, hosting a VIP week that invited local coaches and basketball influencers to tour the facility and learn about the technology-driven training model. That approach paid off quickly. The location signed 250 members within its first 90 days and has grown to approximately 500 members today.<\/p>\n
That early success positioned them for expansion. In October 2024, they acquired two underperforming units in Frisco and Grapevine, Texas, both suburbs in the Dallas-Fort Worth metro.<\/p>\n
Identifying and Addressing Operational Gaps<\/p>\n
The previous owners of the Texas locations had stepped back from day-to-day operations due to personal circumstances, leaving gaps in staffing expectations, facility maintenance, and overall energy.<\/p>\n
\u201cThere were no clear expectations of what each person needed to do in their job here as far as employees,\u201d Rob Powers said. \u201cThe facilities were not up to par either. Everything from lighting to cleanliness to overall look and feel of the franchise was under what expectations were from corporate.\u201d<\/p>\n
The Powers started their turnaround with hands-on work, spending their first days scraping gum off floors and cleaning the facilities themselves. They followed that with one-on-one conversations with every employee to understand individual goals and reset expectations.<\/p>\n
The Grapevine location currently has approximately 215 members, while Frisco has about 345. Both units are now building local relationships through partnerships with area basketball leagues.<\/p>\n
A Player Development Model in a Competitive Market<\/p>\n
Shoot 360 differentiates itself by focusing exclusively on individual skill development rather than team-based competitive programming. The franchise uses proprietary software currently deployed by 28 NBA teams, and has attracted investment from professional players including Sue Bird, Breanna Stewart, Trae Young, Zaza Pachulia, and Thaddeus Young since franchising began in 2019.<\/p>\n
\u201cWhat\u2019s unique about Shoot 360 is we\u2019re 100 percent focused on individual skill development, so any kid on any part of their journey can find a home where they feel loved and can improve their basketball game,\u201d<\/strong> Rob Powers said.<\/p>\n Lauren Powers echoed the positioning: \u201cWe are not competition to anybody. We never discourage anybody from going to other trainers, but nobody else has the NBA technology that we have.\u201d<\/p>\n Looking Ahead<\/p>\n The Powers plan to continue expanding in Dallas while maintaining their St. Louis operation. They have expressed interest in eventually becoming a training resource for other Shoot 360 franchisees.<\/p>\n \u201cWe\u2019re definitely looking to impact as many kids as we can through this,\u201d Rob Powers said, \u201cso we\u2019re going to continue to ride the wave and look for new opportunities.\u201d<\/p>\n via: Franchise Times <\/a><\/p>\n YSBR provides this content on an \u201cas is\u201d basis without any warranties, express or implied. We do not assume responsibility for the accuracy, completeness, legality, reliability, or use of the information, including any images, videos, or licenses associated with this article. For any concerns, including copyright issues or complaints, please contact YSBR directly.<\/p>\n About Youth Sports Business Report<\/strong><\/p>\n Youth Sports Business Report<\/strong><\/a>\u00a0is the\u00a0largest and most trusted source<\/strong>\u00a0for\u00a0youth sports industry news<\/strong>, insights, and analysis covering the $54 billion\u00a0youth sports market<\/strong>. Trusted by over\u00a050,000 followers<\/strong>\u00a0including industry executives, investors, youth sports parents and\u00a0sports business professionals<\/strong>, we are the premier destination for comprehensive\u00a0youth sports business intelligence<\/strong>.<\/p>\n Our core mission:\u00a0Make Youth Sports Better<\/strong>. As the\u00a0leading authority<\/strong>\u00a0in\u00a0youth sports business reporting<\/strong>, we deliver unparalleled coverage of\u00a0sports business trends<\/strong>,\u00a0youth athletics<\/strong>, and emerging opportunities across the\u00a0youth sports ecosystem<\/strong>.<\/p>\n Our expert editorial team provides authoritative, in-depth reporting on key\u00a0youth sports industry<\/strong>\u00a0verticals including:<\/p>\n Whether you\u2019re a\u00a0sports industry executive<\/strong>, institutional investor,\u00a0youth sports<\/strong>\u00a0parent, coach, or\u00a0sports business<\/strong>\u00a0enthusiast,\u00a0Youth Sports Business Report<\/strong>\u00a0is your most reliable source for the\u00a0actionable sports business insights<\/strong>\u00a0you need to stay ahead of\u00a0youth athletics trends<\/strong>\u00a0and make informed decisions in the rapidly evolving\u00a0youth sports landscape<\/strong>.<\/p>\n Join our\u00a0growing community of 50,000+ industry leaders<\/strong>\u00a0who depend on our\u00a0trusted youth sports business analysis<\/strong>\u00a0to drive success in the\u00a0youth sports industry<\/strong>.<\/p>\n Stay connected with the pulse of the\u00a0youth sports business<\/strong><\/a>\u00a0\u2013 where industry expertise meets actionable intelligence.<\/p>\n Sign up for the biggest newsletter in Youth Sports \u2013 Youth Sports HQ<\/strong><\/a>\u00a0\u2013 The best youth sports newsletter in the industry\u00a0<\/strong><\/p>\n Follow us on LinkedIn<\/strong><\/a><\/p>\n Follow Youth Sports Business Report Founder Cameron Korab on LinkedIn<\/a><\/p>\n Are you a brand looking to tap into the world\u2019s most passionate fanbase\u2026 youth sports?<\/strong><\/p>\n Introducing\u00a0Play Up Partners<\/a><\/strong>, a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.<\/p>\n About Play Up Partners<\/p>\n Play Up Partners<\/a>\u00a0is a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.<\/p>\n Why Sponsor Youth Sports?<\/p>\n Youth sports represents one of the most engaged and passionate audiences in sports marketing. With over 70 million young athletes and their families participating annually, the youth sports industry offers brands unparalleled access to motivated communities with strong purchasing power and loyalty.<\/p>\n What Does Play Up Partners Do?<\/p>\n We\u2019ve done the heavy lifting<\/a>\u00a0to untangle the complex youth sports landscape so our brand partners can engage with clarity, confidence, and impact. Our vetted network of accredited youth sports organizations (from local leagues to national tournaments and operators) allows us to create flexible, scalable programs that evolve with the market.<\/p>\n Our Approach<\/p>\n Every partnership we build is rooted in authenticity and value creation. We don\u2019t just broker deals. We craft youth sports marketing strategies that:<\/p>\n Our Vision<\/p>\n We\u2019re positioning youth sports as the most desirable and effective platform in sports marketing. Our mission is simple:\u00a0MAKE YOUTH SPORTS BETTER<\/strong>\u00a0for athletes, families, organizations, and brand partners.<\/p>\n Common Questions About Youth Sports Marketing<\/p>\n Where can I sponsor youth sports?<\/strong>\u00a0How do I activate in youth sports?<\/strong>\u00a0What is the ROI of youth sports marketing?<\/strong>\u00a0How much does youth sports sponsorship cost?<\/strong><\/p>\n We have answers. Reach out to\u00a0info@playuppartners.com<\/a><\/strong>\u00a0to learn how\u00a0Play Up Partners<\/a>\u00a0can help your brand navigate the youth sports landscape.<\/p>\n Youth sports organizations:<\/strong>\u00a0Interested in partnership opportunities? Reach out to learn about our accreditation process.<\/p>\n\n
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