2027 Ram 1500 SRT TRX<\/p>\n
Stellantis<\/p>\n
DETROIT \u2014 Stellantis<\/a> is resurrecting a V-8-powered Ram pickup truck called the TRX as the company faces fewer federal emissions regulations and enacts a U.S. sales turnaround plan<\/a> for its brands. <\/p>\n The automaker said Thursday that the 2027 Ram 1500 SRT TRX will be available late in 2026 for around $100,000. It was first produced for the 2021-2024 model years<\/a> before being canceled as the company de-emphasized V-8 engines.<\/p>\n The TRX is powered by a supercharged 6.2-liter “Hellcat” gas engine<\/a> capable of 777 horsepower and 680 foot-pounds of torque. The automaker is calling it the “fastest and most powerful production gas pickup truck in the world,” capable of 0\u201360 mph in 3.5 seconds and a top speed of 118 mph.<\/p>\n “We had to push it to the next level,” Ram CEO Tim Kuniskis said during a recent media event. “We’re super happy about this one coming back.”<\/p>\n Despite relatively low sales in the past due to the vehicle’s price, the TRX is viewed as a “halo” model for the brand, or a high-end vehicle that brings attention to Ram and potentially boosts sales for other models. It’s been a successful strategy for Kuniskis<\/a>, especially with the company’s SRT performance vehicles. <\/p>\n 2027 Ram 1500 SRT TRX<\/p>\n Stellantis <\/p>\n The return of the TRX is the latest move for the brand under Kuniskis, who has been leading a turnaround plan since unretiring from the automaker<\/a> a year ago.<\/p>\n Kuniskis aims to make more than 25 announcements<\/a> through next year. Thus far they have included returning to NASCAR with mechanical bull rides and a new race truck, resurrecting Hemi V-8 engines with a new “Symbol of Protest,” and killing a long-promised battery-electric<\/a> version of its 1500 truck.<\/p>\n The 2027 Ram 1500 SRT TRX will start at $99,995, excluding a mandatory $2,595 destination fee that bumps the price to $102,590. The initial TRX started at $71,690 in 2020, including destination.<\/p>\n Ram on Thursday also announced a new 6.7-liter Cummins high-output turbo diesel engine for its 2027 Ram Power Wagon heavy-duty truck with 430 horsepower and 1,075 foot-pounds of torque.<\/p>\n Shifting plans<\/p>\n Many of the new efforts go against Stellantis’ previous plans to discontinue gas V-8 vehicles amid more stringent fuel economy regulations<\/a> and penalties. But those policies have either been weakened or disappeared<\/a> under the Trump administration.<\/p>\n Kuniskis said the rollback should help sales, but that he was “going to do it anyway” regardless of the standards.<\/p>\n 2027 Ram 1500 SRT TRX<\/p>\n Stellantis <\/p>\n Kuniskis has embraced V-8 engines again, including with resurrecting the TRX, as part of an effort to revive Stellantis’ U.S. sales, which plummeted under former Stellantis CEO Carlos Tavares<\/a> from 2021 to 2024.<\/p>\n During that time, the automaker \u2014 formed in 2021 through a merger of Fiat Chrysler and PSA Groupe \u2014 fell from the No. 4 automaker in U.S. sales to No. 6. <\/p>\n Stellantis’ sales through the third quarter of last year were 6% lower compared with a year earlier. Cox Automotive expects the automaker to finish the year with 1.25 million sales in the U.S., down 4.4% from 2024 and off from more than 2 million sales in 2020.<\/p>\n Kuniskis, who also oversees all of Stellantis’ U.S. brands<\/a>, said both Ram and Jeep \u2014 the automaker’s most critical domestic brands \u2014 are going “in the right direction” to capitalize on growth next year.<\/p>\n 2027 Ram 1500 SRT TRX<\/p>\n Stellantis <\/p>\n That could be more difficult than it has been in the past, as auto forecasters such as Cox<\/a> expect relatively flat or even falling auto sales in 2026. That means the automaker will have to conquest buyers from other brands.<\/p>\n “It’s still a strong industry, so as long as we get our piece of it, we’ll be OK,” Kuniskis said.<\/p>\n Jeep reset <\/p>\n Ram isn’t the only Stellantis brand looking for a revival.<\/p>\n Jeep CEO Bob Broderdorf, much like Kuniskis, has been initiating a turnaround strategy<\/a> for the company’s Jeep brand. Jeep has experienced years of annual sales declines since it hit record sales of more than 973,000 vehicles in 2018.<\/p>\n The “Jeep reset” plan includes repositioning the brand’s pricing, models and standard features, according to Broderdorf.<\/p>\n “This is going to be the last piece of the puzzle, I think, to resetting the foundation for Jeep this year and really getting into what makes it special going forward,” Broderdorf told CNBC during an interview Dec. 16. “It’s a much better Jeep.”<\/p>\n Kuniskis described the Jeep reset plan as “making Jeep more Jeep.” <\/p>\n The most recent actions essentially streamline Jeep’s product lineup into fewer models, more content and a pricing strategy with fewer overlaps, from smaller vehicles such as the Compass and Cherokee to the bigger Grand Cherokee and Grand Wagoneer.<\/a> <\/p>\n “The entire Jeep lineup is better,” Broderdorf said.\u00a0 “I think we’re laying a very strong foundation for growth going into next year, plus the new cars.”<\/p>\n