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\n\t\t\t\t\t\t“Beyond Van Gogh” opened in Scottsdale in October.\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n
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\n\t\t\t\t\t\t“Beyond Van Gogh” opened in Scottsdale in October.\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n
Jennifer Goldberg<\/p>\n
The bold portraits, delicate flowers and swirling skyscapes of Vincent Van Gogh have graced the video walls of the Galleria Centre in Old Town Scottsdale since early October.<\/p>\n
Over the months, thousands of people have visited, but now it\u2019s time for the immersive experience to leave. The final day of \u201cBeyond Van Gogh\u201d will be Sunday, Jan. 4.<\/p>\n
The experience takes place in three rooms. The lobby concession stand sells snacks and drinks before visitors begin their tour by reading a series of informational panels about the Dutch artist\u2019s life and work. <\/p>\n
![\"\"](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/01\/Van-Gogh-3.jpg\")
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The images of more than 300 Van Gogh paintings grace the screens of the exhibition.<\/p>\n
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\u201cAn exhibition about a renowned painter without the paintings themselves: an impossible task transformed into an incredible opportunity. The unlikely pairing of the digital and the classical allows us to dive into this world of paintings, to experience it from the inside. Through this play on scales and images, the usual becomes the improbable. This experience transcends the images, and ventures into the work itself,\u201d reads one of the panels.<\/p>\n
Once guests pass the lobby panels, they pass through a hallway illuminated with color-changing LED lights to arrive at the second room, where the letters and sketches of Van Gogh appear in black and white on large screens.<\/p>\n
In the final room, the vibrant colors of Van Gogh\u2019s work appear on the walls and the floor of a large space. Paintings such as \u201cStarry Night,\u201d \u201cWheatfield With Crows,\u201d \u201cAlmond Blossoms\u201d and the artist\u2019s many self-portraits move and meld into one another to thrill the eye. When visitors have had their fill, they move, inevitably, into a gift shop filled with T-shirts, postcards and other souvenirs.<\/p>\n
![\"\"](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/01\/Van-Gogh-2.jpg\")
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Prints await you in the gift shop.<\/p>\n
Is \u201cBeyond Van Gogh\u201d worth visiting? There\u2019s a lot of discourse on the subject, including several articles<\/a> that pan the experience and call it a \u201cvery expensive screensaver.\u201d With its bold backdrops and quick-draw transitions (the website promises more than 300 paintings in about an hour), it\u2019s certainly an activity that appeals to people looking for social media content or those with the attention span of a fruit fly.<\/p>\n Naysayers may sniff at it and say that pictures on screens can\u2019t replicate the experience of standing in front of a real Van Gogh painting. And they\u2019re right. But some people can\u2019t afford to go see the real thing, and for a good number of visitors to \u201cBeyond Van Gogh,\u201d it might be the closest they\u2019ll get to some of the world\u2019s most famous art. And it\u2019s awfully pretty. Bottom line: If you think you\u2019ll like it, you\u2019ll probably like it, so go see it before it leaves.<\/p>\n