{"id":491630,"date":"2026-01-04T11:25:14","date_gmt":"2026-01-04T11:25:14","guid":{"rendered":"https:\/\/www.europesays.com\/us\/491630\/"},"modified":"2026-01-04T11:25:14","modified_gmt":"2026-01-04T11:25:14","slug":"jims-plans-to-build-new-restaurants-add-more-24-hour-service","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/491630\/","title":{"rendered":"Jim\u2019s plans to build new restaurants, add more 24-hour service\u00a0"},"content":{"rendered":"

In pre-COVID-19 San Antonio, Jim\u2019s Restaurants<\/a> attracted a post-midnight clientele. Locals dropped in for a Frontier burger and fries or coffee and pie at one of 14 locations.<\/p>\n

In the wake of the pandemic, however, Jim\u2019s shuttered restaurants, ended all-night service and started closing its doors at 10 p.m.<\/p>\n

Five years later, the fog of COVID-19 is beginning to lift. One day after Christmas, Jim\u2019s\u00a0resumed 24-hour service at its Broadway and Loop 410 location. Business is brisk.<\/p>\n

\u201cI was in the other night and we were pretty full, almost packed to capacity\u201d said Manager Ron Garza. \u201cAnd that was at 10:30, 11 o\u2019clock. We used to close at 10.\u201d<\/p>\n

The late-night hours attract customers from neighborhood bars and travelers from nearby San Antonio International Airport<\/a>.<\/p>\n

\u201cIt\u2019s been crazy after midnight,\u201d said one employee who asked not to be identified. \u201cI know. I\u2019ve worked every shift here since 1982.\u201d<\/p>\n

Almost 80 years after opening next to a bicycle stand at Brackenridge Park, the restaurant chain is flexing new muscle. Expect more locations to offer 24-hour service in 2026 \u2014 and for new restaurants to appear in 2027.<\/p>\n

\"\"Assistant Manager Iris Vasquez carries food out to late night patrons of the 24 hour Jim\u2019s located off Loop 410 and Broadway. Credit: Vincent Reyna for the San Antonio Report<\/p>\n

\u201cThis will be the year we\u2019ll be looking to expand the Jim\u2019s operation,\u201d said Jimmy Hasslocher, CEO of Frontier Enterprises, which runs the restaurant chain founded by his late father. \u201cWe closed some of the leased properties that were hit hard after COVID and never came back. But we\u2019re looking for new opportunities. We\u2019re positioning ourselves for the future.\u201d<\/p>\n

The future begins with a test model, the Jim\u2019s at Broadway and Loop 410. If customers continue responding well to the new hours, more locations will offer 24-hour service. The holidays have created a spike in foot traffic. But will business remain strong after the post-Christmas rush ends?<\/p>\n

\u201cThe test will be starting Monday (Jan. 5.),\u201d Hasslocher said.<\/p>\n

The first Jim\u2019s opened in 1947<\/a>. The hamburger stand evolved into the Frontier Drive-In, which evolved into Jim\u2019s Coffee Shop in 1963, which transitioned into the Jim\u2019s Restaurant chain. And 24-hour service began in the 1970s. The pandemic disrupted a half-century of late night stops for coffee and burgers.\u00a0<\/p>\n

\u201cMy gut told me and customers told me that they would really like to see us be open 24 hours again,\u201d Hasslocher said. \u201cI\u2019m going to continue to have my team work on other locations. I have some in mind, but at this point I\u2019m not ready to say publicly which ones they are. I will tell you\u00a0I\u2019m really excited about the Alamo Ranch area. I guess I just gave that away. And Jim\u2019s at Culebra and 1604 is another location I\u2019m interested in. We have some others we\u2019re looking at.\u201d<\/p>\n

\"\"Jim\u2019s server Chris Enochs clears a table during the night shift at Jim\u2019s which has reverted to 24 hours of operation. Credit: Vincent Reyna for the San Antonio Report<\/p>\n

Frontier Enterprises operates 17 establishments: 13 Jim\u2019s restaurants (10 in San Antonio, three in Austin), one Magic Time Machine<\/a> in San Antonio and a second in Dallas, and a Frontier Burger<\/a> and La Fonda Alamo Heights<\/a>.<\/p>\n

\u201cWe are planning to develop more (Jim\u2019s) locations down the road,\u201d Hasslocher said.<\/p>\n

It will take time, he explained, to purchase land, secure permits and build. The next Jim\u2019s is likely to appear in 2027.<\/p>\n

Hasslocher, 74, began working for his father, the late G. \u201cJim\u201d Hasslocher, at the age of 8. The son stood on a wooden Coca-Cola crate at Brackenridge Park, serving concessions through a hamburger stand window.\u00a0<\/p>\n

\u201cI could barely see over the counter,\u201d he said. \u201cI sold a lot of popcorn and peanuts and sodas. We got 50 cents a day. This was in 1959.\u201d<\/p>\n

As business grew, Hasslocher took on more responsibilities. He worked at drive-ins and coffee shops. He made deliveries to HemisFair \u201868, where his family-run restaurant sat atop the Tower of the Americas.<\/p>\n

\u201cI was the first guy to get stuck in the elevator,\u201d he said, recalling the car that rose 622 feet to the revolving restaurant. \u201cI got stuck three times.\u201d<\/p>\n

Jim\u2019s expanded its footprint across San Antonio and Austin. At its peak in the mid-1980s, the chain operated more than two dozen restaurants. Fierce competition from national chains and shifting market demands led to multiple closures in the 1990s.<\/p>\n

Hasslocher emerged as CEO in 2006. His father remained involved in the business until his passing in 2015.\u00a0<\/p>\n

Though post-pandemic market forces have led to additional closures, response to 24-hour service at Broadway and Loop 410 has prompted a surge of optimism.<\/p>\n

On a recent afternoon, customers stood in line near a seating area, waiting for tables to empty in the packed dining room. Servers hustled from the kitchen to tables and booths, carrying plates of burgers, chops and chicken fried steak.<\/p>\n

\u201cIt\u2019s getting busier,\u201d Garza said.\u00a0<\/p>\n

Word on the new store hours is spreading. A Dec. 26 Facebook post \u2013 \u201cJim\u2019s #1 on Broadway & 410 is officially back to being 24 hours\u201d \u2013 has drawn more than 70,000 views, according to Hasslocher.<\/p>\n

\u201cSo far, we\u2019ve seen positive results,\u201d he said. \u201cThis company is 78-years-old. My parents spent a lifetime building this. My job as chair and CEO is to make sure it continues on that path. And so I look for great things in 2026.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"In pre-COVID-19 San Antonio, Jim\u2019s Restaurants attracted a post-midnight clientele. Locals dropped in for a Frontier burger and…\n","protected":false},"author":3,"featured_media":491631,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5133],"tags":[221561,5229,19898,47617,221562,221563,221564,221565,221566,221567,221568,221569,7202,7203,358,7453,118534,3187,7593,67,586,132,5230,68,2969,20705],"class_list":{"0":"post-491630","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-antonio","8":"tag-24-hour-restaurant","9":"tag-america","10":"tag-brackenridge-park","11":"tag-diners","12":"tag-frontier-burger","13":"tag-frontier-enterprises","14":"tag-g-jim-hasslocher","15":"tag-hemisfair-68","16":"tag-jims","17":"tag-jims-restaurants","18":"tag-jimmy-hasslocher","19":"tag-magic-time-machine","20":"tag-san-antonio","21":"tag-sanantonio","22":"tag-texas","23":"tag-top-story","24":"tag-tower-of-the-americas","25":"tag-tx","26":"tag-typefeature","27":"tag-united-states","28":"tag-united-states-of-america","29":"tag-unitedstates","30":"tag-unitedstatesofamerica","31":"tag-us","32":"tag-usa","33":"tag-wc-750-1000"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115836585526007986","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/491630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=491630"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/491630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/491631"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=491630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=491630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=491630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}