![\"Viture_Fashion_Deliverables-9\"](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/1752005469_150_960x0.jpg\")
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Model wearing VITURE’s video smartglasses. <\/p>\n
VITURE<\/p>\n
Three years ago, VITURE debuted at CES with a sleek pair of XR glasses designed to function as a portable, immersive display. Since then, the company has become the quiet giant of video display glasses, with 52% of the US market in Q4 2024, according to IDC. This week, VITURE is taking a major leap forward with the launch of its next-generation Luma Series: four new models that blur the line between high-definition, screen-expanding video screens and spatial computing, positioning VITURE as a quiet giant in the fast-evolving wearables market.<\/p>\n
The new lineup includes the Luma, Luma Pro, Luma Ultra, and the forthcoming VITURE Beast. Each offers a refined experience built atop Sony\u2019s latest micro-OLED panels, delivering what the company calls a \u201c4K-like\u201d display. That term may sound vague, but after spending time with the Luma Pro, it makes sense. The visual clarity is sharp enough to prompt comparisons to 4K televisions, though the resolution remains 1080p. According to the company, improvements in optical engineering like increased contrast, wider field of view, and reduced distortion are responsible for the perceived sharpness.<\/p>\n
Note the outward facing cameras, which also act as sensors for hand tracking and spatial computing. <\/p>\n
VITURE<\/p>\n
\u201cSharpness is a human experience, not just a number,\u201d said Emily Wang, VITURE\u2019s co-founder and COO, during a recent conversation. \u201cWe\u2019ve worked for over a year on our new optical system. The Luma display is 50 percent sharper than VITURE Pro, which was already the sharpest on the market.\u201d<\/p>\n
While VITURE\u2019s earlier models found a home with travelers and gamers, users who wanted a virtual 120-inch screen in bed, on a plane, the Luma series represents a shift in ambition. These are not just screen extending \u201cassisted reality\u201d glasses anymore. With integrated cameras, gesture recognition, spatial tracking, and cross-platform support for Windows, macOS, Android XR, and iOS, VITURE is moving into the broader spatial computing space.<\/p>\n
VITURE is releasing three new models, followed by a supreme model they call ‘The Beast,’ due in … More September.<\/p>\n
VITURE<\/p>\n
From the start, VITURE resisted the label \u201cAR,\u201d preferring the broader, more flexible XR category. \u201cWe called our products XR from the beginning because we never saw them as augmented reality,\u201d Wang explained. \u201cThey were personal, immersive displays. Not overlays on the world. That\u2019s changing now.\u201d<\/p>\n
At $399 to $599, depending on the model, the Luma Series sits comfortably below premium headsets and offers a significantly smaller form factor. The entry-level Luma starts at $399, while the Luma Pro has an upgraded design for $499. The Luma Ultra, launching in August for $599, introduces full 6DoF tracking and hand gesture support. But the company\u2019s true flagship * the Beast * will arrive in October. It features the brightest, sharpest display in the lineup, a 58-degree FOV, built-in 3DoF tracking, dynamic tint control, and a new hardware architecture designed for real-time 2D-to-3D conversion and advanced spatial input. The Beast lets users combine immersive 3D and built-in 3DoF.<\/p>\n
I got a private suite demo at AWE in June from co-founder and CEO David Jiang, who said \u201cThe Beast has everything,\u201d Jiang told me. \u201cIt\u2019s our largest field of view, our sharpest display, and our most immersive model. We call it that for a reason.\u201d The headset really delivers what feels like a 4K experience with a wide field-of-view. The screen can be set in space, which is a more natural experience than having the screen fixed in front of you, no matter where you move your head. I was especially taken with the 3D capabilities of the Beast, which uses AI to layer 2D entertainment and games.<\/p>\n
Software is one thing that sets VITURE apart. Their proprietary SpaceWalker platform supports spatial video, real-time 2D-to-3D conversion, and multi-screen virtual desktops. It transforms any Luma Series glasses into a floating workstation or personal theater. You can watch Netflix in bed, play games on a PlayStation Portal, or open three browser windows in a coffee shop, no giant laptop needed.<\/p>\n
VITURE also holds a dominant share of the U.S. XR smartglasses market, according to IDC. In Q4 2024, the company captured over 50 percent of all AR\/XR glasses sales, outpacing competitors like Xreal despite launching no new hardware during the period. \u201cEven with VITURE Pro nearing the end of its lifecycle, we remained number one in the U.S.,\u201d said Wang. \u201cThat tells us we\u2019re doing something right.\u201d<\/p>\n
David Jiang, founder and CEO of VITURE. <\/p>\n
VITURE<\/p>\n
Part of that success stems from VITURE\u2019s decision to build in public and improve its existing products post-purchase. A recent firmware update to the VITURE Pro added brightness controls, reduced latency, and improved compatibility with game consoles. \u201cPeople were shocked,\u201d Wang said. \u201cThey didn\u2019t expect the product to get better after they bought it.\u201d<\/p>\n
With the Luma Series, VITURE is attempting something few hardware startups manage, a sustained cadence of innovation without abandoning their early adopters. While the Beast won\u2019t ship until Q4, 2025, it\u2019s already available for pre-order. The company\u2019s decision to announce all four models at once, rather than staggering releases, was intentional. \u201cWe want customers to feel informed. We don\u2019t want someone to buy a Luma Pro today and feel surprised when the Beast comes out in October.\u201d Wang said. \u201cTransparency builds trust.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Model wearing VITURE’s video smartglasses. VITURE Three years ago, VITURE debuted at CES with a sleek pair of…\n","protected":false},"author":3,"featured_media":49558,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[11173,37619,37621,19218,158,67,132,68,729,37620,730,36500],"class_list":{"0":"post-49557","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality","8":"tag-3d","9":"tag-luma","10":"tag-smartglasses","11":"tag-spatial-computing","12":"tag-technology","13":"tag-united-states","14":"tag-unitedstates","15":"tag-us","16":"tag-virtual-reality","17":"tag-viture","18":"tag-vr","19":"tag-xr"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114819438535223127","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/49557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=49557"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/49557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/49558"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=49557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=49557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=49557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}