The best-selling author of \u201cThe Let Them Theory<\/a>\u201d and Golden Globe-nominated host of\u00a0The Mel Robbins Podcast took to Instagram<\/a> earlier this morning to announce the launch of Pure Genius Protein<\/a> in three fruit-forward flavors: Blueberry Lemonade, Strawberry Guava and Pineapple.<\/p>\n \u201cI\u2019m terrible at secrets, and I\u2019ve been keeping a secret from you for a year,\u201d Robbins shared in her video. \u201cI am launching a new company. It is called Pure Genius Protein\u2026 this is the first product I\u2019ve ever launched, I\u2019ve been working on this for over a year.\u201d<\/p>\n Robbins said that she worked alongside a team of experts in medicine, nutrition and scientific innovation to develop the unique Pure Genius formula. The first-of-its-kind shot packs 23 grams of complete isolated whey protein and amino-fortified collagen into a convenient 3.38 ounce bottle \u2014 designed to take anywhere.<\/p>\n \u201cProtein isn\u2019t just for building muscles in the gym; it\u2019s the fuel that you need to live a healthy life,\u201d added Robbins, who admitted that she has previously struggled to reach her protein goals while balancing a jam-packed meeting schedule and frequent travel. <\/p>\n Plenty of Americans struggle to meet their protein goals<\/a>. Research indicates that women and seniors are consuming significantly less protein than younger adults. One 2019 study<\/a> revealed that nearly half of older adults were not meeting their daily protein intake recommendation.<\/p>\n \u201cThere is absolutely nothing like this available in the market today,\u201d Robbins shared in a Jan. 5 press release<\/a>. \u201cI\u2019m very proud that we have created an entirely new way to get high-quality protein on the go and have made it shockingly delicious.\u201d<\/p>\n A pack of 12 protein shots is currently available for $48. According to the Pure Genius Protein website, orders are expected to ship within a week due to high demand.<\/p>\n This article was written by Miska Salemann<\/a>, New York Post Commerce Writer\/Reporter. As a health-forward member of Gen Z, Miska seeks out experts to weigh in on the benefits, safety and designs of both trending and tried-and-true fitness equipment, workout clothing, dietary supplements and more. Taking matters into her own hands, Miska intrepidly tests wellness products, ranging from Bryan Johnson\u2019s Blueprint Longevity Mix<\/a> to home gym elliptical machines<\/a> to Jennifer Aniston\u2019s favorite workout platform<\/a> \u2013 often with her adorable one-year old daughter by her side. Before joining The Post, Miska covered lifestyle and consumer topics for the U.S. Sun and The Cannon Beach Gazette.<\/p>\n \t\t\t\t\t\t![\"Pure](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/01\/blueberry.jpg\")
Pure Genius Protein<\/p>\n