{"id":49573,"date":"2025-07-08T20:19:09","date_gmt":"2025-07-08T20:19:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/49573\/"},"modified":"2025-07-08T20:19:09","modified_gmt":"2025-07-08T20:19:09","slug":"prime-day-could-be-quite-a-test-for-tariff-rattled-consumers","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/49573\/","title":{"rendered":"Prime Day Could Be \u2018Quite a Test\u2019 for Tariff-Rattled Consumers"},"content":{"rendered":"

Amazon<\/a>\u00a0kicked off its annual summer sale on Tuesday (July 8), but as Bloomberg News\u00a0reported<\/a>, the trade war has caused some consumers \u2014 and some brands \u2014 to stay away.<\/p>\n

The report notes that the 10-year-old event, which stretches over four days this year, could offer a glimpse into consumer spending and buying habits at a time of mixed signals on the health of the American economy.<\/p>\n

\u201cPrime Day will provide an early indication on consumer appetite, especially in categories like apparel, electronics and TVs, where price drops are expected to be the deepest,\u201d said\u00a0Vivek Pandya<\/a>, lead analyst at\u00a0Adobe<\/a>.<\/p>\n

That company has forecast that Amazon and other American retailers will realize $23.8 billion in online sales from Prime Day.<\/p>\n

As the report notes, consumption dipped somewhat in May, while\u00a0consumer sentiment rose<\/a>\u00a0in June. Prime Day could help provide a better glimpse of consumer spending for the remainder of the summer.<\/p>\n

\u201cPrime Day will be quite a test,\u201d\u00a0Romain Fouache<\/a>, CEO of\u00a0Akeneo<\/a>, seller of software used by eCommerce businesses, told Bloomberg.<\/p>\n

A survey by that company showed that of the 1,000 U.S. shoppers polled, 25% planned to skip Prime Day because of tariffs, while 57% said they would pay closer attention to prices.<\/p>\n

But this hesitancy doesn\u2019t just stop with consumers, the Bloomberg report added. Some online sellers, who account for\u00a060% of the products<\/a>\u00a0sold on Amazon\u2019s site, say they can\u2019t afford to offer discounts this year because they need to boost prices to alleviate the costs from tariffs.<\/p>\n

Consumer optimism about the impact of the tariffs varies greatly depending on what they value in their purchases, according to the report PYMNTS Intelligence\u00a0\u201cConsumer Tariff Sentiment: Informed Americans Are Skeptical of the Benefits<\/a>.\u201d<\/p>\n

When offered the choice between low-priced or\u00a0American-made products<\/a>, 39% of shoppers always or mostly value affordability, a feature associated with goods imported from low-cost China. On the flip side, 34% of consumers said they always or mostly prefer items made in the U.S., and 26% placed equal weight on both.<\/p>\n

PYMNTS Intelligence research has also found that more than 8 in 10 consumers are taking measures to offset the financial impact of tariffs on their bank accounts.<\/p>\n

\u201cIn fact, the average individual is making nearly five\u00a0such behavioral changes<\/a>, and 44% of consumers have already changed their shopping habits in response to tariff-induced price pressures,\u201d PYMNTS wrote last month.<\/p>\n","protected":false},"excerpt":{"rendered":"Amazon\u00a0kicked off its annual summer sale on Tuesday (July 8), but as Bloomberg News\u00a0reported, the trade war has…\n","protected":false},"author":3,"featured_media":49574,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[2431,64,4051,79,50,1695,751,6270,2175,67,132,68,756],"class_list":{"0":"post-49573","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-amazon","9":"tag-business","10":"tag-consumer-spending","11":"tag-economy","12":"tag-news","13":"tag-prime-day","14":"tag-pymnts-news","15":"tag-retail","16":"tag-tariffs","17":"tag-united-states","18":"tag-unitedstates","19":"tag-us","20":"tag-whats-hot"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114819469495191221","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/49573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=49573"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/49573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/49574"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=49573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=49573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=49573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}