{"id":496831,"date":"2026-01-06T16:05:18","date_gmt":"2026-01-06T16:05:18","guid":{"rendered":"https:\/\/www.europesays.com\/us\/496831\/"},"modified":"2026-01-06T16:05:18","modified_gmt":"2026-01-06T16:05:18","slug":"legacy-ayurveda-brands-take-the-new-age-wellness-route-to-stay-relevant","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/496831\/","title":{"rendered":"Legacy ayurveda brands take the new age wellness route to stay relevant"},"content":{"rendered":"<p>The stakes are high. India\u2019s health and wellness market was valued at about $40 billion in 2024, according to a report by consulting firm Kearney. Nutraceuticals\u2014including supplements, functional foods and beverages\u2014accounted for roughly $8 billion of this, and are among the fastest-growing segments, expanding at an 11% compound annual growth rate between 2023 and 2027, the report said.<\/p>\n","protected":false},"excerpt":{"rendered":"The stakes are high. India\u2019s health and wellness market was valued at about $40 billion in 2024, according&hellip;\n","protected":false},"author":3,"featured_media":496832,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[1250,111424,223420,223406,223409,28609,223418,223419,223413,223407,223415,223408,210,223405,223414,223411,1060,223417,223412,223410,223416,67,132,68,187190],"class_list":{"0":"post-496831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-medication","8":"tag-ayurveda","9":"tag-ayurvedic-products","10":"tag-clean-label-supplements-india-gen-z","11":"tag-d2c-startups","12":"tag-d2c-wellness","13":"tag-dabur","14":"tag-dabur-hamdard-strategy-for-young-consumers","15":"tag-digital-first-wellness-brands-india","16":"tag-fmcg-strategy","17":"tag-gen-z-consumers","18":"tag-gen-z-wellness-market-in-india","19":"tag-hamdard","20":"tag-health","21":"tag-india-wellness-brands","22":"tag-india-wellness-brands-facing-d2c-disruption","23":"tag-kapiva","24":"tag-medication","25":"tag-nutraceuticals-market-growth-in-india","26":"tag-oziva","27":"tag-supplements-market","28":"tag-traditional-ayurvedic-brands-vs-d2c-startups","29":"tag-united-states","30":"tag-unitedstates","31":"tag-us","32":"tag-wellbeing-nutrition"},"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/496831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=496831"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/496831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/496832"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=496831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=496831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=496831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}