Monday Morning Bottle Shop<\/a> in late 2024 at 1854 Garnet Ave. in Pacific Beach, San Diego\u2019s first exclusively non-alcoholic shop and lounge.<\/p>\n\u201cIf you had asked me three years ago about non-alcoholic beverages, I would have laughed and said it was the dumbest business idea anyone could have,\u201d Curtis said. \u201cI thought non-alcoholic beer was a complete waste of time, and I thought anything to do with non-alcoholic drinks was a joke.\u201d<\/p>\n
Marking the first anniversary of its Pacific Beach storefront, Monday Morning opened a second location on Jan. 2 at 4967 Newport Ave., inside the OB Business Center in Ocean Beach.<\/p>\n
The shop is open Monday through Saturday from 9 a.m. to 6 p.m.<\/p>\n
\u201cThis one\u2019s slightly different,\u201d Curtis said. \u201cThe concept is the same, but because it\u2019s smaller, we\u2019re opening the windows and serving drinks to people on the boardwalk. It\u2019s kind of like the lounge is the beach. We\u2019ll have seats for about nine people inside, but it won\u2019t be the full 900-square-foot lounge as we have in Pacific Beach.\u201d<\/p>\n
Curtis said Monday Morning is built on four pillars: brick-and-mortar locations, distribution to bars and restaurants, a non-alcoholic services program offering custom recipes and staff training, and events.<\/p>\n
\u201cI always knew I wanted multiple locations, distribution, services, and events,\u201d he said. \u201cThe response from San Diego has made everything happen much faster than I imagined.\u201d<\/p>\n
Non-alcoholic wines from around the world are among the shop\u2019s best sellers. Curtis\u2019s personal favorite is Bolle out of London, whose sparkling wine he called \u201ca game changer.\u201d For non-alcoholic beer, he recommended Beaglepuss, \u201cout of Connecticut. Fantastic.\u201d And for spirits, he singled out Kava Haven: \u201cFrom a functional standpoint, it is the best thing that\u2019s out there.<\/p>\n
\u201cI joke that my drinking problem materialized into sobriety for San Diego,\u201d Curtis said. \u201cI\u2019ve tasted everything in the shop and can turn anything here into a drink someone wants. The shop was my solution to my own drinking problem. Many products never make it to our shelves because they don\u2019t pass our test \u2014 if it doesn\u2019t meet the standard, it doesn\u2019t go out.\u201d<\/p>\n
Curtis said Monday Morning is redefining what non-alcoholic drinks can be, pushing beyond the sugary \u201cmocktail\u201d stereotype.<\/p>\n
\u201cThere\u2019s a term we coin around here: A mocktail is a mockery of a cocktail,\u201d Curtis said. \u201cThat\u2019s what most people expect \u2014 a sugary version of what a cocktail used to be. You can have cocktails without alcohol, because alcohol is the outlier.<\/p>\n
\u201cEven 10 years ago, non-alcoholic options were limited. Then suddenly there was a swing toward more sophisticated alternatives \u2014 brands like Seedlip and Ritual opened the door. That inspired us to say, \u2018We can make non-alcoholic beer. We can make non-alcoholic spirits.\u2019 Now we\u2019re in this lane of uncharted territory, and we\u2019re at the helm for San Diego, showing what non-alcoholic drinking can look like.\u201d<\/p>\n
Monday Morning brings Curtis\u2019s philosophy to life with curated tastings and a lounge-style experience, reflecting San Diego\u2019s growing \u201csober-curious<\/a>\u201d trend.<\/p>\n\u201cI want to say thank you to San Diego for receiving me as you did,\u201d Curtis said.<\/p>\n
READ NEXT\n\t<\/p>\n","protected":false},"excerpt":{"rendered":"OCEAN BEACH \u2013 When Zane Curtis was still drinking, a typical day followed a familiar rhythm: two beers…\n","protected":false},"author":3,"featured_media":496896,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5134],"tags":[5229,1582,276,223429,163259,10086,3549,7264,67,586,132,5230,68,2969],"class_list":{"0":"post-496895","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-diego","8":"tag-america","9":"tag-ca","10":"tag-california","11":"tag-monday-morning-bottle-shop","12":"tag-non-alcoholic","13":"tag-ocean-beach","14":"tag-san-diego","15":"tag-sandiego","16":"tag-united-states","17":"tag-united-states-of-america","18":"tag-unitedstates","19":"tag-unitedstatesofamerica","20":"tag-us","21":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115849160713013745","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/496895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=496895"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/496895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/496896"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=496895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=496895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=496895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}