{"id":497798,"date":"2026-01-07T01:38:26","date_gmt":"2026-01-07T01:38:26","guid":{"rendered":"https:\/\/www.europesays.com\/us\/497798\/"},"modified":"2026-01-07T01:38:26","modified_gmt":"2026-01-07T01:38:26","slug":"dallas-global-martech-co-pmg-acquires-london-and-nyc-based-digital-voices-dallas-innovates","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/497798\/","title":{"rendered":"Dallas Global MarTech Co. PMG Acquires London- and NYC\u2011Based Digital\u00a0Voices \u00bb Dallas Innovates"},"content":{"rendered":"

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PMG founder and CEO George Popstefanov [Composite photo; source: PMG\/DI Studio]<\/p>\n

PMG, a Dallas-based global independent marketing services and tech company, has acquired London and New York-based Digital Voices, a leading influencer marketing agency known for blending data, creativity, and technology in campaigns that drive measurable business outcomes.<\/strong><\/p>\n

With the influencer marketing industry expected to increase 10x in the next 8 years, according to PMG, the deal represents a continued investment in \u201cdelivering customer-centric, full-funnel marketing solutions on a global scale.\u201d<\/p>\n

Terms of the deal were not disclosed.<\/p>\n

\u201cThis is another exciting step forward in PMG\u2019s global growth and our commitment to giving customers an edge in a rapidly evolving landscape,\u201d PMG Founder and CEO George Popstefanov said in a statement. \u201cThe creator landscape has quickly evolved into a strategic lever for performance, brand storytelling, and commerce. The Digital Voices team brings a strong track record, complementary technology, and a culture that reflects our values. We\u2019re looking forward to unlocking new ways to drive impact for our customers with this latest addition to PMG.\u201d<\/p>\n

Fort Worth-founded PMG\u00a0relocated<\/a>\u00a0its headquarters to Uptown Dallas in 2024. Its other offices include locations in New York and London.<\/p>\n

Value multiplier<\/p>\n

With a team of 70 employees located in London, New York, and Costa Rica, Digital Voices brings extensive experience in leveraging creator partnerships to help brands reach and impact audiences, PMG said. The agency\u2019s proprietary tools, Chord and Composer, offer strategic clarity, AI-generated insights, and operational efficiency at a global scale to allow for centralized campaign management, benchmarking, and predictive insights, among other capabilities.<\/p>\n

As part of PMG, Digital Voices will expand its global influencer marketing practice and provide an even deeper layer of intelligence to PMG\u2019s Alli operating system, PMG said, including future integration of Chord and Composer into Alli.<\/p>\n

Digital Voices has delivered campaigns for such brands as General Mills, Adobe, DoorDash, and Unilever, with proven results across industries including technology, CPG, beauty, education, and health and wellness. PMG said that the team\u2019s approach combines talent strategy with deep channel expertise to build creator partnerships that scale authentically and deliver results.<\/p>\n

\u201cJoining PMG means multiplying the value we create for both creators and brands,\u201d said Jennifer Quigley-Jones, founder and CEO of Digital Voices. \u201cWe\u2019ve built Digital Voices with a belief in data-backed creativity and setting the standard for client servicing in a rapidly innovating industry. As part of PMG, we\u2019ll have the platform and resources to scale our offering across media, expand use of technology across our offering, and help our clients drive meaningful commercial impact and unlock greater potential.\u201d<\/p>\n

Acquisition part of a recent growth spurt<\/p>\n

This marks the fourth acquisition in PMG\u2019s 15-year history, with the most recent being Fort Worth\u2019s Momentum Commerce<\/a> in the summer of 2025, and follows an extended period of growth. Also in 2025, the company launched Alli Marketplace, expanded its presence across EMEA, and added new capabilities across retail media, commerce, and measurement.<\/p>\n

\u201cThe integration of Digital Voices reinforces PMG\u2019s position as a future-forward partner, enabling brands to unify media, technology, and storytelling to meet audiences wherever they are,\u201d the company said.<\/p>\n

The integration of Digital Voices begins immediately, PMG said, with a focus on maintaining excellence in service and delivering continued value for customers across both organizations.<\/p>\n

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