{"id":49821,"date":"2025-07-08T22:31:15","date_gmt":"2025-07-08T22:31:15","guid":{"rendered":"https:\/\/www.europesays.com\/us\/49821\/"},"modified":"2025-07-08T22:31:15","modified_gmt":"2025-07-08T22:31:15","slug":"pirelli-35-office-building-park-associati-snohetta","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/49821\/","title":{"rendered":"Pirelli 35 Office Building \/ Park Associati + Sn\u00f8hetta"},"content":{"rendered":"<p><a class=\"js-image-size__link \" href=\"https:\/\/www.archdaily.com\/1031787\/pirelli-35-office-building-park-associati-plus-snohetta\/6866abb7c677407bde5203ab-pirelli-35-office-building-park-associati-plus-snohetta-photo\" rel=\"attachment nofollow noopener\" style=\"width: 100%; height: 100%;\" target=\"_blank\"><img decoding=\"async\" alt=\"Pirelli 35 Office Building \/ Park Associati + Sn\u00f8hetta - Exterior Photography, Cityscape\" data-nr-picture-id=\"6866abb7c677407bde5203ab\" fetchpriority=\"high\" height=\"427\" itemprop=\"image\" loading=\"eager\" longdesc=\"https:\/\/www.archdaily.com\/1031787\/pirelli-35-office-building-park-associati-plus-snohetta\/6866abb7c677407bde5203ab-pirelli-35-office-building-park-associati-plus-snohetta-photo\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/pirelli-35-office-building-park-associati-plus-snohetta_18.jpg\" style=\"min-height: var(--featured-height, auto); aspect-ratio: auto 640 \/ 427\" width=\"640\"\/><\/a>\u00a9 Barbara Rossi<\/p>\n<p class=\"thumbs afd-desktop-e clearfix\"><a class=\"thumbs__link\" data-nr-picture-id=\"6866abb5c677407bde5203aa\" href=\"https:\/\/www.archdaily.com\/1031787\/pirelli-35-office-building-park-associati-plus-snohetta\/6866abb5c677407bde5203aa-pirelli-35-office-building-park-associati-plus-snohetta-photo\" rel=\"attachment nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" alt=\"Pirelli 35 Office Building \/ Park Associati + Sn\u00f8hetta - Exterior Photography, Facade\" class=\"thumbs__img b-lazy\" data-nr-picture-id=\"6866abb5c677407bde5203aa\" data-pin-nopin=\"true\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/pirelli-35-office-building-park-associati-plus-snohetta_2.jpg\" height=\"125\" longdesc=\"https:\/\/www.archdaily.com\/1031787\/pirelli-35-office-building-park-associati-plus-snohetta\/6866abb5c677407bde5203aa-pirelli-35-office-building-park-associati-plus-snohetta-photo\" title=\"\u00a9 Barbara Rossi\" width=\"125\"\/><\/a><a class=\"thumbs__link\" data-nr-picture-id=\"6866abb5fa6295784a579d89\" href=\"https:\/\/www.archdaily.com\/1031787\/pirelli-35-office-building-park-associati-plus-snohetta\/6866abb5fa6295784a579d89-pirelli-35-office-building-park-associati-plus-snohetta-photo\" rel=\"attachment nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" alt=\"Pirelli 35 Office Building \/ Park Associati + Sn\u00f8hetta - Exterior Photography, Glass\" class=\"thumbs__img b-lazy\" data-nr-picture-id=\"6866abb5fa6295784a579d89\" data-pin-nopin=\"true\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/pirelli-35-office-building-park-associati-plus-snohetta_6.jpg\" height=\"125\" longdesc=\"https:\/\/www.archdaily.com\/1031787\/pirelli-35-office-building-park-associati-plus-snohetta\/6866abb5fa6295784a579d89-pirelli-35-office-building-park-associati-plus-snohetta-photo\" title=\"\u00a9 Barbara Rossi\" width=\"125\"\/><\/a><a class=\"thumbs__link\" data-nr-picture-id=\"6866abbefa6295784a579d8e\" href=\"https:\/\/www.archdaily.com\/1031787\/pirelli-35-office-building-park-associati-plus-snohetta\/6866abbefa6295784a579d8e-pirelli-35-office-building-park-associati-plus-snohetta-photo\" rel=\"attachment nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" alt=\"Pirelli 35 Office Building \/ Park Associati + Sn\u00f8hetta - Image 4 of 34\" class=\"thumbs__img b-lazy\" data-nr-picture-id=\"6866abbefa6295784a579d8e\" data-pin-nopin=\"true\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/pirelli-35-office-building-park-associati-plus-snohetta_8.jpg\" height=\"125\" longdesc=\"https:\/\/www.archdaily.com\/1031787\/pirelli-35-office-building-park-associati-plus-snohetta\/6866abbefa6295784a579d8e-pirelli-35-office-building-park-associati-plus-snohetta-photo\" title=\"\u00a9 Barbara Rossi\" width=\"125\"\/><\/a><a class=\"thumbs__link\" data-nr-picture-id=\"6866abb6fa6295784a579d8a\" href=\"https:\/\/www.archdaily.com\/1031787\/pirelli-35-office-building-park-associati-plus-snohetta\/6866abb6fa6295784a579d8a-pirelli-35-office-building-park-associati-plus-snohetta-photo\" rel=\"attachment nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" alt=\"Pirelli 35 Office Building \/ Park Associati + Sn\u00f8hetta - Exterior Photography, Glass\" class=\"thumbs__img b-lazy\" data-nr-picture-id=\"6866abb6fa6295784a579d8a\" data-pin-nopin=\"true\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/pirelli-35-office-building-park-associati-plus-snohetta_13.jpg\" height=\"125\" longdesc=\"https:\/\/www.archdaily.com\/1031787\/pirelli-35-office-building-park-associati-plus-snohetta\/6866abb6fa6295784a579d8a-pirelli-35-office-building-park-associati-plus-snohetta-photo\" title=\"\u00a9 Barbara Rossi\" width=\"125\"\/><\/a><a class=\"gallery-link afd-desktop-e\" href=\"https:\/\/www.archdaily.com\/1031787\/pirelli-35-office-building-park-associati-plus-snohetta\/6866abb7c677407bde5203ab-pirelli-35-office-building-park-associati-plus-snohetta-photo\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"Pirelli 35 Office Building \/ Park Associati + Sn\u00f8hetta - More Images\" class=\"thumbs__img b-lazy\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/pirelli-35-office-building-park-associati-plus-snohetta_18.jpg\" itemprop=\"image\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAUEBAAAACwAAAAAAQABAAACAkQBADs=\"\/>+ 29<\/a><\/p>\n<p>    Share<\/p>\n<p>Share<\/p>\n<ul class=\"afd-share__networks clearfix\">\n<li class=\"afd-share__social\"><a aria-label=\"Facebook\" class=\"afd-share__button\" data-insights-category=\"share\" data-insights-label=\"facebook_sharing_options\" data-insights-value=\"1031787\" data-social=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.archdaily.com\/1031787\/pirelli-35-office-building-park-associati-plus-snohetta\" rel=\"nofollow noopener\" target=\"_blank\"><\/a>\n<p>Facebook<\/p>\n<\/li>\n<li class=\"afd-share__social\"><a aria-label=\"Twitter\" class=\"afd-share__button\" data-insights-category=\"share\" data-insights-label=\"twitter_sharing_options\" data-insights-value=\"1031787\" data-social=\"twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Pirelli%2035%20Office%20Building%20%2F%20Park%20Associati%20%2B%20Sn%C3%B8hetta&amp;url=https:\/\/www.archdaily.com\/1031787\/pirelli-35-office-building-park-associati-plus-snohetta&amp;via=archdaily\" rel=\"nofollow noopener\" target=\"_blank\"><\/a>\n<p>Twitter<\/p>\n<\/li>\n<li class=\"afd-share__social\"><a class=\"afd-share__button\" data-insights-category=\"share\" data-insights-label=\"email_sharing_options\" data-insights-value=\"1031787\" data-social=\"email\" href=\"mailto:?subject=Pirelli 35 Office Building \/ Park Associati + Sn\u00f8hetta&amp;body=https:\/\/www.archdaily.com\/1031787\/pirelli-35-office-building-park-associati-plus-snohetta\"><\/a>\n<p>Mail<\/p>\n<\/li>\n<li class=\"afd-share__social\"><a aria-label=\"Pinterest\" class=\"afd-share__button\" data-insights-category=\"share\" data-insights-label=\"pinterest_sharing_options\" data-insights-value=\"1031787\" data-social=\"pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.archdaily.com%2F1031787%2Fpirelli-35-office-building-park-associati-plus-snohetta&amp;media=https%3A%2F%2Fimages.adsttc.com%2Fmedia%2Fimages%2F6866%2Fabb7%2Fc677%2F407b%2Fde52%2F03ab%2Flarge_jpg%2Fpirelli-35-office-building-park-associati-plus-snohetta_18.jpg%3F1751559117&amp;description=Pirelli%2035%20Office%20Building%20%2F%20Park%20Associati%20%2B%20Sn%C3%B8hetta\" rel=\"nofollow noopener\" target=\"_blank\"><\/a>\n<p>Pinterest<\/p>\n<\/li>\n<li class=\"afd-share__social\"><a aria-label=\"Whatsapp\" class=\"afd-share__button\" data-action=\"share\/whatsapp\/share\" data-insights-category=\"share\" data-insights-label=\"whatsapp_sharing_options\" data-insights-value=\"1031787\" data-social=\"whatsapp\" href=\"whatsapp:\/\/send?text=Pirelli+35+Office+Building+%2F+Park+Associati+%2B+Sn%C3%B8hetta+%7C+https%3A%2F%2Fwww.archdaily.com%2F1031787%2Fpirelli-35-office-building-park-associati-plus-snohetta%3Futm_source%3DWhatsapp%26utm_medium%3DIM%26utm_campaign%3Dshare-button\" rel=\"nofollow\"><\/a>\n<p>Whatsapp<\/p>\n<\/li>\n<\/ul>\n<p>Or<\/p>\n<p>https:\/\/www.archdaily.com\/1031787\/pirelli-35-office-building-park-associati-plus-snohetta<br \/>\n<a class=\"js-image-size__link lazy-anchor\" href=\"https:\/\/www.archdaily.com\/1031787\/pirelli-35-office-building-park-associati-plus-snohetta\/6866abb5c677407bde5203aa-pirelli-35-office-building-park-associati-plus-snohetta-photo\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"Pirelli 35 Office Building \/ Park Associati + Sn\u00f8hetta - Exterior Photography, Facade\" data-nr-picture-id=\"6866abb5c677407bde5203aa\" height=\"427\" itemprop=\"image\" loading=\"lazy\" longdesc=\"https:\/\/www.archdaily.com\/1031787\/pirelli-35-office-building-park-associati-plus-snohetta\/6866abb5c677407bde5203aa-pirelli-35-office-building-park-associati-plus-snohetta-photo\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/1752013873_230_pirelli-35-office-building-park-associati-plus-snohetta_2.jpg\" width=\"640\"\/>\u00a9 Barbara Rossi<\/a><\/p>\n<p>Text description provided by the architects. Park and Sn\u00f8hetta have joined forces to transform Pirelli 35, a 1960s office block in the heart of the Porta Nuova district in Milan, into a dynamic, accessible, and environmentally sustainable urban landmark. The project, commissioned by COIMA, redefines the relationship between architecture, landscape, and public space, creating a new focal point for urban regeneration. As a testament to its strategic and architectural relevance, Pirelli 35 has already been chosen as the Italian headquarters of both Adidas and Cond\u00e9 Nast. The international design competition for Pirelli 35 led to an unexpected yet visionary collaboration. Initially presenting two distinct yet complementary proposals, Park and Sn\u00f8hetta were invited by COIMA to merge their expertise into a unified project. This partnership -Sn\u00f8hetta&#8217;s first in Italy- exemplifies how architectural quality and sustainability can coexist in a mutually enriching collaboration.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/06\/loader-blue.gif\" alt=\"Content Loader\" style=\"width: 40px; margin: 24px;\"\/><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"\u00a9 Barbara Rossi + 29 Share Share Facebook Twitter Mail Pinterest Whatsapp Or https:\/\/www.archdaily.com\/1031787\/pirelli-35-office-building-park-associati-plus-snohetta \u00a9 Barbara Rossi Text&hellip;\n","protected":false},"author":3,"featured_media":49822,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[2513,648,1032,1033,171,37738,7746,29782,3714,37737,67,132,68],"class_list":{"0":"post-49821","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-architecture","9":"tag-arts","10":"tag-arts-and-design","11":"tag-design","12":"tag-entertainment","13":"tag-milano","14":"tag-office-buildings","15":"tag-offices","16":"tag-refurbishment","17":"tag-sustainability-green-design","18":"tag-united-states","19":"tag-unitedstates","20":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114819988623968969","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/49821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=49821"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/49821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/49822"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=49821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=49821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=49821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}