{"id":50326,"date":"2025-07-09T03:00:10","date_gmt":"2025-07-09T03:00:10","guid":{"rendered":"https:\/\/www.europesays.com\/us\/50326\/"},"modified":"2025-07-09T03:00:10","modified_gmt":"2025-07-09T03:00:10","slug":"san-diego-tourism-marketing-district-allocates-50m-to-promote-region","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/50326\/","title":{"rendered":"San Diego Tourism Marketing District allocates $50M to promote region"},"content":{"rendered":"

\"San<\/a>San Diego Tourism Authority representatives at the 70th annual meeting in 2024. (Photo courtesy of SDTA)<\/p>\n

The San Diego Tourism Marketing District<\/a> has allocated $50.47 million for tourism in the 2026 fiscal year.\u00a0<\/p>\n

The district said that the funds are expected to drive 6.8 million stays at hotels in San Diego. This is an increase from the projected 5.9 million stays last year, despite a $2 million dollar decrease from the record-high funding allocation in 2024.\u00a0\u00a0<\/p>\n

Board Chair Richard Bartell said in a statement that the nonprofit is ensuring \u201congoing and consistent investments\u201d in their hotels.\u00a0<\/p>\n

The majority of the funding is allocated to the San Diego Tourism Authority<\/a>, which will receive more than $47.9 million to support marketing programs throughout the year.\u00a0<\/p>\n

Sports San Diego will receive $1.76 million to market events such as the Holiday Bowl, California State Games and the Rady Children\u2019s Invitational.\u00a0<\/p>\n

Another $1.6 million will be split to support a myriad of returning events, including Mission Bayfest, the U.S. Police and Fire Championships, San Diego Bayfair and Youth Tennis San Diego.\u00a0<\/p>\n

The district\u2019s funding comes from an assessment on room nights for visitors in San Diego hotels with 70 or more rooms. According to officials, it\u2019s estimated that every dollar invested in tourism marketing generates a return of $31 to $34 in hotel room night revenue.\u00a0<\/p>\n

The grants for this upcoming year are projected to generate over $1.47 billion in room night revenue as well as $155 million in transient occupancy tax, which helps fund city services.\u00a0<\/p>\n

Event organizers can submit grant requests in November for the next fiscal year.\u00a0<\/p>\n

\u201cThe City of San Diego will once again host a vibrant lineup of beloved returning events, as well as new experiences, to welcome visitors and provide more opportunities to explore our rich culture and unmatched hospitality,\u201d Bartell said.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"San Diego Tourism Authority representatives at the 70th annual meeting in 2024. (Photo courtesy of SDTA) The San…\n","protected":false},"author":3,"featured_media":50327,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5134],"tags":[5229,1582,276,38003,12034,38004,3549,38005,38006,7264,67,586,132,5230,68,2969],"class_list":{"0":"post-50326","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-diego","8":"tag-america","9":"tag-ca","10":"tag-california","11":"tag-holiday-bowl","12":"tag-hospitality","13":"tag-rady-childrens-invitational","14":"tag-san-diego","15":"tag-san-diego-tourism-authority","16":"tag-san-diego-tourism-marketing-district","17":"tag-sandiego","18":"tag-united-states","19":"tag-united-states-of-america","20":"tag-unitedstates","21":"tag-unitedstatesofamerica","22":"tag-us","23":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114821046585953272","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/50326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=50326"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/50326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/50327"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=50326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=50326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=50326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}