{"id":506832,"date":"2026-01-10T19:35:17","date_gmt":"2026-01-10T19:35:17","guid":{"rendered":"https:\/\/www.europesays.com\/us\/506832\/"},"modified":"2026-01-10T19:35:17","modified_gmt":"2026-01-10T19:35:17","slug":"us-economy-is-gen-shaped-not-k-shaped","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/506832\/","title":{"rendered":"US Economy Is Gen-Shaped, Not K-Shaped"},"content":{"rendered":"<p>This is an excerpt from our January 5, 2026 Morning Briefing.<\/p>\n<p>The US economy&#8217;s resilience is attributable primarily to robust consumer spending despite widespread concerns that rising prices have squeezed the purchasing power of lower-income consumers. As a result, many economists have warned that the so-called \u201cK-shaped\u201d economy isn\u2019t sustainable. How can the economy continue to grow if more households are confronting an \u201caffordability crisis\u201d? Surely, it cannot do so supported just by the spending of higher-income households.<\/p>\n<p>We believe that a better way to understand consumer resilience is to focus on what we call the \u201cgen-shaped\u201d economy. The economy has been significantly impacted by the 76 million Baby Boomers born between 1946 and 1964 (<a href=\"https:\/\/yardeni.com\/wp-content\/uploads\/tc_20260105_12.png?utm_campaign=Weekly%20Briefing&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=397403722&amp;_hsenc=p2ANqtz-_Lk48zetH5OI3Mtan5ckGx4_pRO5wDD1aswMKbqJapOzFqaudjoM-Qm-vO74kjSjLlZexfsfYyRp-u6SjYZ0rgDTU9xQ&amp;_hsmi=397403722\" target=\"_blank\" rel=\"noopener\">Fig. 12<\/a> below). They will turn 62 to 80 years old this year. The oldest of them turned 65 in 2011 (<a href=\"https:\/\/yardeni.com\/wp-content\/uploads\/tc_20260105_13.png?utm_campaign=Weekly%20Briefing&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=397403722&amp;_hsenc=p2ANqtz-_Lk48zetH5OI3Mtan5ckGx4_pRO5wDD1aswMKbqJapOzFqaudjoM-Qm-vO74kjSjLlZexfsfYyRp-u6SjYZ0rgDTU9xQ&amp;_hsmi=397403722\" target=\"_blank\" rel=\"noopener\">Fig. 13<\/a>). Since then, the number of seniors who are not in the labor force increased by 17 million. Most of them have retired, and more Baby Boomers will be retiring this year and in coming years.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/01\/tc_20260105_12.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1920\" height=\"1080\"  \/>Figure 12<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/01\/tc_20260105_13.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1920\" height=\"1080\"  \/>Figure 13<\/p>\n<p>Such a surge of retirees has economic consequences that explain why consumer spending should remain resilient. Here are some of them:<\/p>\n<p>(1) Disposable income may grow more slowly than in the past or remain flat. That\u2019s because retiring Baby Boomers will no longer earn any wages and salaries. They undoubtedly earned much more than new entrants into the labor force.<\/p>\n<p>(2) The personal saving rate is likely to fall as the Baby Boomers continue to retire (<a href=\"https:\/\/yardeni.com\/wp-content\/uploads\/tc_20260105_14.png?utm_campaign=Weekly%20Briefing&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=397403722&amp;_hsenc=p2ANqtz-_Lk48zetH5OI3Mtan5ckGx4_pRO5wDD1aswMKbqJapOzFqaudjoM-Qm-vO74kjSjLlZexfsfYyRp-u6SjYZ0rgDTU9xQ&amp;_hsmi=397403722\" target=\"_blank\" rel=\"noopener\">Fig. 14<\/a> below). We are assuming that their consumer spending will remain robust even as they no longer get a paycheck. If so, then the national personal saving rate could turn negative in coming years.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/01\/tc_20260105_14.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1920\" height=\"1080\"  \/>Figure 14<\/p>\n<p>(3) The main reason we expect that Baby Boomers will be spending lots of money in their retirement years is that they\u2019ve accumulated a record $85.4 trillion in net worth (<a href=\"https:\/\/yardeni.com\/wp-content\/uploads\/tc_20260105_15.png?utm_campaign=Weekly%20Briefing&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=397403722&amp;_hsenc=p2ANqtz-_Lk48zetH5OI3Mtan5ckGx4_pRO5wDD1aswMKbqJapOzFqaudjoM-Qm-vO74kjSjLlZexfsfYyRp-u6SjYZ0rgDTU9xQ&amp;_hsmi=397403722\" target=\"_blank\" rel=\"noopener\">Fig. 15<\/a> below). That\u2019s about half of total household net worth. Not surprisingly, there is an inverse correlation between the ratio of net worth to disposable personal income and the personal saving rate (<a href=\"https:\/\/yardeni.com\/wp-content\/uploads\/tc_20260105_16.png?utm_campaign=Weekly%20Briefing&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=397403722&amp;_hsenc=p2ANqtz-_Lk48zetH5OI3Mtan5ckGx4_pRO5wDD1aswMKbqJapOzFqaudjoM-Qm-vO74kjSjLlZexfsfYyRp-u6SjYZ0rgDTU9xQ&amp;_hsmi=397403722\" target=\"_blank\" rel=\"noopener\">Fig. 16<\/a> below).<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/01\/tc_20260105_15.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1280\" height=\"720\"  \/>Figure 15<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/01\/tc_20260105_16.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1920\" height=\"1080\"  \/>Figure 16<\/p>\n<p>(4) Many of the low-income consumers who are struggling financially are in the Gen Z cohort, who are the children of the Baby Boomers and the Gen X cohort (born from 1965 to 1980). The Gen Z cohort includes 57 million people who will be 16-29 years old this year. They are having trouble finding jobs because the unemployment rate for 20- to 24-year-olds is 8.3%, up from 5.5% in April 2023 (<a href=\"https:\/\/yardeni.com\/wp-content\/uploads\/tc_20260105_17.png?utm_campaign=Weekly%20Briefing&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=397403722&amp;_hsenc=p2ANqtz-_Lk48zetH5OI3Mtan5ckGx4_pRO5wDD1aswMKbqJapOzFqaudjoM-Qm-vO74kjSjLlZexfsfYyRp-u6SjYZ0rgDTU9xQ&amp;_hsmi=397403722\" target=\"_blank\" rel=\"noopener\">Fig. 17<\/a> below). Many have graduated from colleges with majors that don\u2019t match the requirements of the jobs that are available. In recent years, many companies have frozen their headcounts while they determine whether AI technologies can be used to boost the productivity of their current workforce. The Gen Z cohort also has lots of student and credit card debt.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/01\/tc_20260105_17.png\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1920\" height=\"1080\"  \/>Figure 17<\/p>\n<p>Of course, as they grow older, Gen Zers\u2019 incomes and net worth will increase. For now, many of them are receiving some financial assistance from their Baby Boom (and Gen X) parents.<\/p>\n<p>(5) A July 2024 <a href=\"https:\/\/newsroom.bankofamerica.com\/content\/newsroom\/press-releases\/2024\/07\/parent-trap--nearly-half-of-adult-gen-zers-getting-financial-hel.html?utm_campaign=Weekly%20Briefing&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=397403722&amp;_hsenc=p2ANqtz-_Lk48zetH5OI3Mtan5ckGx4_pRO5wDD1aswMKbqJapOzFqaudjoM-Qm-vO74kjSjLlZexfsfYyRp-u6SjYZ0rgDTU9xQ&amp;_hsmi=397403722\" target=\"_blank\" rel=\"noopener\">study<\/a> by Bank of America reported that \u201c46% of Gen Zers (ages 18 &#8211; 27) rely on financial assistance from parents. In addition, 52% of those surveyed said they don\u2019t make enough money to live the life they want and cite the cost of living as a top barrier to financial success. Many said they are delaying milestones and are not on track to buy a home (50%), save for retirement (46%), or start investing (40%) within the next five years\u2014even though they are working toward those goals.\u201d<\/p>\n<p>A January 2024 Pew Research Center <a href=\"https:\/\/www.pewresearch.org\/social-trends\/2024\/01\/25\/financial-help-and-independence-in-young-adulthood\/?utm_campaign=Weekly%20Briefing&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=397403722&amp;_hsenc=p2ANqtz-_Lk48zetH5OI3Mtan5ckGx4_pRO5wDD1aswMKbqJapOzFqaudjoM-Qm-vO74kjSjLlZexfsfYyRp-u6SjYZ0rgDTU9xQ&amp;_hsmi=397403722\" target=\"_blank\" rel=\"noopener\">study<\/a> reported, \u201cOverall, 44% of adults ages 18 to 34 who have a living parent say they received financial help from their parents in the past 12 months. This ranges from 30% among those ages 30 to 34 to 68% among adults younger than 25.\u201d<\/p>\n<p>\ud83d\udca1<\/p>\n<p>Join the discussion with Ed below! To leave comments or questions, log in to the Yardeni QuickTakes website and post them at the end of the QuickTakes article. Paid members&#8217; contributions may be featured in our segment, &#8220;Ed Answers Your Questions&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"This is an excerpt from our January 5, 2026 Morning Briefing. The US economy&#8217;s resilience is attributable primarily&hellip;\n","protected":false},"author":3,"featured_media":506833,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[64,79,67,132,68],"class_list":{"0":"post-506832","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-business","9":"tag-economy","10":"tag-united-states","11":"tag-unitedstates","12":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115872486359463685","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/506832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=506832"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/506832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/506833"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=506832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=506832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=506832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}