{"id":510179,"date":"2026-01-12T05:54:17","date_gmt":"2026-01-12T05:54:17","guid":{"rendered":"https:\/\/www.europesays.com\/us\/510179\/"},"modified":"2026-01-12T05:54:17","modified_gmt":"2026-01-12T05:54:17","slug":"west-of-west-models-puma-studios-la-on-a-contemporary-atelier","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/510179\/","title":{"rendered":"West of West models Puma Studios LA on a contemporary atelier"},"content":{"rendered":"

US studio West of West<\/a> has completed a product and marketing hub for sports brand Puma<\/a> in Los Angeles, featuring a warm, minimalist material palette.<\/p>\n

Puma Studios LA functions as an office, showroom and design studio for the brand, while also offering hospitality, entertainment and events programming within a flexible framework.<\/p>\n

\"AAt Puma Studios LA, a palette of wood, concrete, glass and metal forms a base throughout<\/p>\n

West of West<\/a> modelled the space on a workshop, encouraging the display of both completed and in-process designs.<\/p>\n

“Centred around the idea of an atelier, a place of instruction, experimentation, and production, where unfinished work, raw materials, and final pieces coexist in the same environment,” said the brand.<\/p>\n

\"AnAn all-wood staircase snakes upward at the centre of the studios<\/p>\n

Concrete flooring, translucent glass panels, wood finishes and matte aluminium details carry through the majority of spaces, forming a consistent base upon which more character is layered in certain areas.<\/p>\n

A centrally positioned, sculptural wood staircase snakes between floors, and the same material lines a library that also houses a deep green velvet carpet and a built-in couch.<\/p>\n

\"Wood-panelledMore wood is found in the library, along with dark green carpets and built-in seating<\/p>\n

The showroom is surrounded by mirrored panels and translucent screens that frame products, and allow the space to be transition for events.<\/p>\n

Natural oak casework and aluminium counters in the social hub were chosen to create a welcoming environment for those who gather there daily.<\/p>\n

\"TheThe Puma logo is illuminated against curtains that surround a lounge area<\/p>\n

A darker, moodier approach was taken in the boardroom, where suede-effect plaster walls, sheer curtains and a cast-resin table offer a more formal environment.<\/p>\n

The complex also includes a Studio48 design workshop, similar to Puma’s sites in Herzogenaurach, Germany, and Boston, USA.<\/p>\n

\"BoardroomA darker, moodier approach was taken in the boardroom<\/p>\n

This encompasses a full footwear and apparel material library, facilities for large- and small-scale printing, an array of sewing machines, and moveable pin-up walls and photoshoot backdrops.<\/p>\n

A humidity-controlled room houses 3D-printing machines, a DTG printer, laser cutter, and an insulated and venting operating spray room.<\/p>\n

\t\t\t\t
\n\t\t\t\t\t\t\"Garrett<\/p>\n

West of West pairs plywood with white surfaces for San Francisco eyewear store\n\t\t\t\t\t\t<\/p>\n

\t\t\t\t\t\t<\/a><\/p>\n

“Puma Studio expands the definition of the workplace,” the brand said. “It is part workshop, part theatre, part social commons \u2014 a space where making, displaying, and hosting overlap to create an environment that is dynamic, porous, and culturally engaged.”<\/p>\n

Housing the workplace, prototype labs, retail showrooms and event spaces in one venue highlights the overlaps between them and encourages experimentation, according to Puma.<\/p>\n

\"AThe showroom displays the brand’s new and archive products against translucent glass panels<\/p>\n

“Puma Studio embodies a new model of workplace for the 21st century: an environment where ideas, products, and performances coexist,” said the brand.<\/p>\n

“In Los Angeles, a global capital of creativity, the studio is both a home for Puma’s teams and a platform for engaging with the broader culture of the city \u2014 an architecture of possibility that anticipates the future of work.”<\/p>\n

\"AStudio48 operates as an atelier for the creative teams<\/p>\n

Puma’s innovations over the past decade include steps towards creating a fully biodegradable shoe<\/a> and self-lacing trainers that tighten at the swipe of a finger<\/a>.<\/p>\n

West of West has previously proposed a vertical co-living neighbourhood<\/a> for San Francisco and completed a concrete office complex<\/a> in Austin.<\/p>\n

The photography is by Yoshihiro Makino<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"US studio West of West has completed a product and marketing hub for sports brand Puma in Los…\n","protected":false},"author":3,"featured_media":510180,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[648,1032,276,1033,171,19356,224,37499,92915,94466,67,132,68,2969,228111],"class_list":{"0":"post-510179","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-california","11":"tag-design","12":"tag-entertainment","13":"tag-interiors","14":"tag-los-angeles","15":"tag-puma","16":"tag-sectionall","17":"tag-sectioninteriors","18":"tag-united-states","19":"tag-unitedstates","20":"tag-us","21":"tag-usa","22":"tag-west-of-west"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115880582628890675","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/510179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=510179"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/510179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/510180"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=510179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=510179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=510179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}