{"id":513593,"date":"2026-01-13T17:48:17","date_gmt":"2026-01-13T17:48:17","guid":{"rendered":"https:\/\/www.europesays.com\/us\/513593\/"},"modified":"2026-01-13T17:48:17","modified_gmt":"2026-01-13T17:48:17","slug":"apple-vision-pro-vr-headset-reportedly-losing-production-support-what-that-could-mean","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/513593\/","title":{"rendered":"Apple Vision Pro VR headset reportedly losing production support: what that could mean"},"content":{"rendered":"<p id=\"3e4330a7-747e-4819-a1e6-625acc74c87b\">Despite the release of a <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tomsguide.com\/computing\/augmented-reality\/apple-vision-pro-m5-2025-review\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.tomsguide.com\/computing\/augmented-reality\/apple-vision-pro-m5-2025-review\" target=\"_blank\" rel=\"noopener\">new M5 version<\/a> this past fall, <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tomsguide.com\/computing\/smart-glasses\/apple-vision-pro-review\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.tomsguide.com\/computing\/smart-glasses\/apple-vision-pro-review\" target=\"_blank\" rel=\"noopener\">Apple&#8217;s Vision Pro headset <\/a>may be done less than two years after its debut. Reportedly, Apple had ended support for the device&#8217;s production, possibly suggesting the end of the mixed reality headset.<\/p>\n<p>According to <a data-analytics-id=\"inline-link\" href=\"https:\/\/m.weibo.cn\/detail\/5253221800739017\" target=\"_blank\" data-url=\"https:\/\/m.weibo.cn\/detail\/5253221800739017\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"noopener\">Weibo user Fixed Focus Digital (translated)<\/a>, Apple has &#8220;essentially suspended support&#8221; for the Vision Pro&#8217;s production. The leaker added that it leaves the &#8220;future of the next generation uncertain.&#8221;<\/p>\n<p><a id=\"elk-seasonal\" data-url=\"\" href=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/><\/p>\n<p id=\"3e4330a7-747e-4819-a1e6-625acc74c87b-2\" class=\"paywall\" aria-hidden=\"true\">It should be noted that this suspension of production may not mean the end of the Vision Pro as an Apple product, but it could signal a shift toward a second generation.<\/p>\n<p>You may like<\/p>\n<p><a id=\"elk-6605fcf6-1db9-4864-b89b-0d3113d46013\" class=\"paywall\" aria-hidden=\"true\" data-url=\"\" href=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/>Downshifting<\/p>\n<p class=\"vanilla-image-block\" style=\"padding-top:56.26%;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/01\/9CWf3i7dzi3BYWmKYM3CaG.jpg\" alt=\"Apple Vision Pro M5\"   loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/01\/9CWf3i7dzi3BYWmKYM3CaG.jpg\" data-pin-media=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/01\/9CWf3i7dzi3BYWmKYM3CaG.jpg\" class=\"inline\"\/>\n<\/p>\n<p>(Image credit: Apple)<\/p>\n<p id=\"155b2c9b-ec13-48ca-b316-ba899f2ef0e8\">This claim comes shortly after a <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tomsguide.com\/computing\/vr-ar\/apple-reducing-vision-pro-spending-after-underwhelming-sales-heres-what-we-know\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.tomsguide.com\/computing\/vr-ar\/apple-reducing-vision-pro-spending-after-underwhelming-sales-heres-what-we-know\" target=\"_blank\" rel=\"noopener\">report earlier in the month<\/a> that Apple had scaled back manufacturing and marketing for the Vision Pro. Apple allegedly cut its Vision Pro marketing budget by as much as 95%.<\/p>\n<p>At the time, it suggested that sales of the Vision Pro remained underwhelming.<\/p>\n<p>When the headset debuted in 2024, an introductory video, &#8220;Hello Apple Vision Pro,&#8221; was on the company&#8217;s YouTube channel. It has since been removed. We believe the promised Apple Intelligence features shown in the video are still missing, so the company dropped the clip.<\/p>\n<p>With a launch price of $3,499, it seems even the Apple name couldn&#8217;t salvage the headset&#8217;s reputation. Plus, the economy has worsened throughout 2025 between President Trump&#8217;s tariffs and rising prices across the board.<\/p>\n<p class=\"newsletter-form__strapline\">Get instant access to breaking news, the hottest reviews, great deals and helpful tips.<\/p>\n<p><a id=\"elk-20ae5419-6463-43e0-be4d-c61087c582c2\" class=\"paywall\" aria-hidden=\"true\" data-url=\"\" href=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/>What&#8217;s next?<\/p>\n<p class=\"vanilla-image-block\" style=\"padding-top:56.30%;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/01\/tbGfgnwudZZvAWqyL687hg.jpg\" alt=\"Tim Cook with Apple Glass render\"   loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/01\/tbGfgnwudZZvAWqyL687hg.jpg\" data-pin-media=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/01\/tbGfgnwudZZvAWqyL687hg.jpg\" class=\"inline\"\/>\n<\/p>\n<p>(Image credit: Martin Hajek\/ iDrop News\/ Shutterstock\/ Tom\u2019s Guide)<\/p>\n<p id=\"8050e4c5-cc02-4c2d-8cac-f646260158ae\">Throughout 2025, rumors swirled that an <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tomsguide.com\/computing\/vr-ar\/apple-vision-pro-2#section-apple-vision-pro-2-price-and-release-date\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.tomsguide.com\/computing\/vr-ar\/apple-vision-pro-2#section-apple-vision-pro-2-price-and-release-date\" target=\"_blank\" rel=\"noopener\">Apple Vision Pro 2<\/a> was coming with new chips, a lighter weight, and potentially a price cut. It seems that version may have been replaced by the M5 version released in October, which was more of an iterative upgrade with the new chipset.<\/p>\n<p>At one point, Apple was reportedly developing a <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tomsguide.com\/computing\/vr-ar\/apple-vision-air-expected-to-launch-in-2027-lighter-and-half-the-price-of-vision-pro\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.tomsguide.com\/computing\/vr-ar\/apple-vision-air-expected-to-launch-in-2027-lighter-and-half-the-price-of-vision-pro\" target=\"_blank\" rel=\"noopener\">&#8220;Vision Air&#8221; headset <\/a>that would be much lighter and thinner, serving as more of an entry-level headset. That device wasn&#8217;t expected to launch until 2027, though it was supposed to cost much less.<\/p>\n<p>However, that rumor died on the vine as Bloomberg&#8217;s <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tomsguide.com\/computing\/smart-glasses\/apple-reportedly-scraps-vision-pro-headset-follow-up-in-favor-of-smart-glasses\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.tomsguide.com\/computing\/smart-glasses\/apple-reportedly-scraps-vision-pro-headset-follow-up-in-favor-of-smart-glasses\" target=\"_blank\" rel=\"noopener\">Mark Gurman claimed<\/a> that Apple dropped those plans in favor of smart glasses in the vein of <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tomsguide.com\/computing\/smart-glasses\/ray-ban-meta-ai-glasses-gen-1-vs-gen-2\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.tomsguide.com\/computing\/smart-glasses\/ray-ban-meta-ai-glasses-gen-1-vs-gen-2\" target=\"_blank\" rel=\"noopener\">Meta&#8217;s Ray-Ban<\/a> offerings.<\/p>\n<p>Apple&#8217;s Tim Cook has long been a proponent of <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tomsguide.com\/computing\/smart-glasses\/apple-glasses-everything-we-know-so-far\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.tomsguide.com\/computing\/smart-glasses\/apple-glasses-everything-we-know-so-far\" target=\"_blank\" rel=\"noopener\">Apple Glasses<\/a>, with <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tomsguide.com\/computing\/smart-glasses\/apple-smart-glasses-just-tipped-for-2027-launch-and-theres-6-other-head-mounted-wearable-devices-on-the-way\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.tomsguide.com\/computing\/smart-glasses\/apple-smart-glasses-just-tipped-for-2027-launch-and-theres-6-other-head-mounted-wearable-devices-on-the-way\" target=\"_blank\" rel=\"noopener\">the latest rumors<\/a> suggesting a pair of spectacles will debut in 2027.<\/p>\n<p>This year should be huge for smart glasses, with the potential launches of the rumored <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tomsguide.com\/computing\/smart-glasses\/samsung-tipped-to-be-making-its-own-meta-ray-ban-style-smart-glasses-heres-when-they-launch\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.tomsguide.com\/computing\/smart-glasses\/samsung-tipped-to-be-making-its-own-meta-ray-ban-style-smart-glasses-heres-when-they-launch\" target=\"_blank\" rel=\"noopener\">Samsung smart glasses<\/a>, <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tomsguide.com\/computing\/smart-glasses\/xreals-project-aura-reveals-the-exciting-true-intentions-for-android-xr-but-will-anyone-actually-wear-them\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.tomsguide.com\/computing\/smart-glasses\/xreals-project-aura-reveals-the-exciting-true-intentions-for-android-xr-but-will-anyone-actually-wear-them\" target=\"_blank\" rel=\"noopener\">Google&#8217;s Xreal Project Aura specs<\/a>, and a slew of other models.<\/p>\n<p><a href=\"https:\/\/news.google.com\/publications\/CAAqKAgKIiJDQklTRXdnTWFnOEtEWFJ2YlhObmRXbGtaUzVqYjIwb0FBUAE\" rel=\"nofollow noopener\" id=\"29d747e6-aa79-41ef-abe0-c31ed6643e87\" data-url=\"https:\/\/news.google.com\/publications\/CAAqKAgKIiJDQklTRXdnTWFnOEtEWFJ2YlhObmRXbGtaUzVqYjIwb0FBUAE\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"><\/p>\n<p class=\"vanilla-image-block\" style=\"padding-top:31.51%;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/11\/r3t8zZ5ve4GewFTeoCM3R6.jpg\" alt=\"Google News\"   loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/11\/r3t8zZ5ve4GewFTeoCM3R6.jpg\" data-pin-media=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/11\/r3t8zZ5ve4GewFTeoCM3R6.jpg\" class=\"pull-right\"\/>\n<\/p>\n<p><\/a><\/p>\n<p id=\"3a5ffbbf-da5c-4c1b-9838-2e7c5cf740a8\">Follow <a data-analytics-id=\"inline-link\" href=\"https:\/\/news.google.com\/publications\/CAAqKAgKIiJDQklTRXdnTWFnOEtEWFJ2YlhObmRXbGtaUzVqYjIwb0FBUAE\" target=\"_blank\" data-url=\"https:\/\/news.google.com\/publications\/CAAqKAgKIiJDQklTRXdnTWFnOEtEWFJ2YlhObmRXbGtaUzVqYjIwb0FBUAE\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"noopener\">Tom&#8217;s Guide on Google News<\/a> and <a data-analytics-id=\"inline-link\" href=\"https:\/\/google.com\/preferences\/source?q=tomsguide.com\" target=\"_blank\" data-url=\"https:\/\/google.com\/preferences\/source?q=tomsguide.com\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"noopener\">add us as a preferred source<\/a> to get our up-to-date news, analysis, and reviews in your feeds. <\/p>\n<p><a id=\"elk-more-from-tom-s-guide\" class=\"paywall\" aria-hidden=\"true\" data-url=\"\" href=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/>More from Tom&#8217;s Guide<a id=\"elk-92fb6d19-2da4-40aa-92c7-94024bafb1b1\" class=\"paywall\" aria-hidden=\"true\" data-url=\"\" href=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/><\/p>\n<p>Today&#8217;s best Apple iPhone 17 Pro Max deals<\/p>\n","protected":false},"excerpt":{"rendered":"Despite the release of a new M5 version this past fall, Apple&#8217;s Vision Pro headset may be done&hellip;\n","protected":false},"author":3,"featured_media":513594,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[158,67,132,68,729,730],"class_list":{"0":"post-513593","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality","8":"tag-technology","9":"tag-united-states","10":"tag-unitedstates","11":"tag-us","12":"tag-virtual-reality","13":"tag-vr"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115889052341555268","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/513593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=513593"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/513593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/513594"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=513593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=513593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=513593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}