ad <\/a>starring Diggins, which positions the
\nbrand as \u201cA choice that stands out,\u201d and highlights Saratoga\u2019s sponsorship of the 2026 Golden Globes Jan. 11.\u00a0<\/p>\nThe campaign is running nationally across TV, digital
\nchannels, and in print. It was developed by The Lab \u2013 the internal agency for Saratoga parent company Primo Brands, which merged with BlueTriton Brands in 2024.<\/p>\n
Diggins attended the
\nGolden Globes as an official representative for Saratoga Spring Water, and shared a series of \u201cbehind-the-scenes\u201d content from the event on her social channels.<\/p>\n
The launch campaign
\nis reflective of a broader strategy for the brand of partnering with athletes who resonate beyond sports to expand the brand\u2019s cultural positioning. It will be followed by further
\n\u201cculture-forward\u201d marketing initiatives from the brand this year, including marketing content and experiential activations, according to a news release.<\/p>\n
advertisement<\/p>\n
advertisement<\/p>\n
\u201cOur new campaign
\nwith Skylar, and the chapters to come later in the year, reflect Saratoga’s expansion into a broader cultural space. Skylar is extraordinary on and off the court, and an ascendant figure in culture,”
\nPrimo Brands CMO Kheri Tillman said in a statement. \u201cWe’re starting the New Year with a striking visual campaign, which will then lead us into other moments that offer a refreshed perspective on
\nwhat a water brand can be.”<\/p>\n
\u201cWhat you see in the ad is a woman — me — in constant motion, stepping boldly into a variety of scenarios, and that’s because I’m more than one
\nthing,\u201d Diggins added. \u201cThe visuals capture that energy beautifully.”<\/p>\n","protected":false},"excerpt":{"rendered":"WNBA All-Star Skylar Diggins stars in a new campaign for Saratoga Spring Water launched last week. The national…\n","protected":false},"author":3,"featured_media":515361,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[230121,62,67,132,68,232],"class_list":{"0":"post-515360","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wnba","8":"tag-diggins-attended-the-golden-globes-as-an-official-representative-of-the-brand-and-shared-content-across-her-social-channels-01-13-2026","9":"tag-sports","10":"tag-united-states","11":"tag-unitedstates","12":"tag-us","13":"tag-wnba"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/515360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=515360"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/515360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/515361"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=515360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=515360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=515360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![](\"https:\/\/s3.amazonaws.com\/media.mediapost.com\/dam\/cropped\/2026\/01\/12\/saratogasprings30_3DXDtYB.png\"\/)
<\/p>\n