{"id":52292,"date":"2025-07-09T20:36:09","date_gmt":"2025-07-09T20:36:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/52292\/"},"modified":"2025-07-09T20:36:09","modified_gmt":"2025-07-09T20:36:09","slug":"monumental-launches-suite-of-services-to-help-local-broadcasters","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/52292\/","title":{"rendered":"Monumental launches &#8216;suite of services&#8217; to help local broadcasters"},"content":{"rendered":"<p>As more franchises move to take control of their own local broadcasts \u2014 be that through streaming, over-the-air channels, or regional sports networks \u2014 teams are facing many of the same challenges.<\/p>\n<p>Washington D.C.-based Monumental Sports &amp; Entertainment, headed by Washington Wizards and Capitals owner Ted Leonsis, believes he has a solution. Leonsis and his son Zach, who runs the media arm of Monumental, are partnering with digital solution company ViewLift on a joint venture designed to help teams that are looking to take control of their local broadcasts, according to <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/07\/09\/monumental-viewlift-to-aid-teams-local-tv-plans\/\" rel=\"nofollow noopener\" target=\"_blank\">a report by Tom Friend in Sports Business Journal<\/a>.<\/p>\n<p>Given the uncertainty in the cable industry, many teams have taken back ownership of their local sports rights. Some have opted to broadcast games on their own regional sports network. Others have partnered with local over-the-air affiliates. Even more have launched their own streaming services. Most use some combination of the three.<\/p>\n<p>Monumental essentially learned how to conjure up a local rights solution from scratch when Leonsis <a href=\"https:\/\/awfulannouncing.com\/local-networks\/monumental-sports-network-launches-nbc-sports-washington-capitals-wizards.html\" rel=\"nofollow noopener\" target=\"_blank\">purchased NBC Sports Washington<\/a> in 2022 and introduced its own production workflows. Now, the company believes they can help other teams with the knowledge they\u2019ve gained.<\/p>\n<p>Monumental will help teams with the linear portion of their local rights solution.<\/p>\n<p>\u201cThat could entail production services for live games along with pre- and post-game shows, crewing, management of trucks, consulting, ad sales, analytics, sponsorships, studio innovation, linear monetization, shoulder programming and subscription services,\u201d per SBJ.<\/p>\n<p>ViewLift will take care of the digital side \u201cthrough an end-to-end DTC streaming solution, programming distribution and custom apps across web, mobile and connected TVs.\u201d<\/p>\n<p>It makes sense that, rather than having each team figure out local broadcast plans for themselves, they would rather hire a group with expertise and experience solving the same issues.<\/p>\n<p>\u201cIf you\u2019re a small market single team, and you don\u2019t have distribution with an RSN next year, and you say, \u2018I got to stand up my own solution,\u2019 where do you go?\u201d Leonsis says to SBJ. \u201cAnd [if they] say, \u2018We don\u2019t have production resources. We don\u2019t have trucks. We don\u2019t have a studio. We don\u2019t have a streaming solution. I don\u2019t know how to get this. I don\u2019t know how to how to handle transmission and play out. I don\u2019t know who the distributors are?\u2019 That\u2019s where you would call us.\u201d<\/p>\n<p>As more teams choose to take on local broadcasts alone, Monumental could find themselves in a very advantageous, and lucrative, position should this business take off.<\/p>\n","protected":false},"excerpt":{"rendered":"As more franchises move to take control of their own local broadcasts \u2014 be that through streaming, over-the-air&hellip;\n","protected":false},"author":3,"featured_media":52293,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[171,39026,39027,39028,173,67,132,68],"class_list":{"0":"post-52292","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-entertainment","9":"tag-monumental-sports-and-entertainment","10":"tag-monumental-sports-network","11":"tag-ted-leonsis","12":"tag-tv","13":"tag-united-states","14":"tag-unitedstates","15":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114825199145022274","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/52292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=52292"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/52292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/52293"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=52292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=52292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=52292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}