As the snow piles up Sunday, Human Robot is offering people the opportunity to warm up with discounted cold ones.<\/p>\n
For every inch of snow that falls this weekend, the brewery is offering $1 off its TMAVY 13\u00b0 beer. With the Philly region expected to receive 12-18 inches beginning Saturday night, it’s likely that the $8 brew will be sold for as little as $0.25<\/a>. That’s the lowest price co-owner Jake Atkinson said the brewery can offer.\u00a0<\/p>\n MORE:\u00a0<\/b>Five unforgettable snow moments in the Philly area, from a camel on Route 309 to TV reporters getting pummeled<\/a><\/p>\n The promotion is designed to give people who otherwise would be deterred from leaving their homes a reason to head to one of Human Robot’s five taprooms, Atkinson said.\u00a0<\/p>\n “It’s a way to get people to come out when it snows, because typically people don’t go out,” Atkinson said. “But if you can walk, it kind of brings a fun party to the whole snow situation.”<\/p>\n TMAVY\u00a013\u00b0 is a dark lager brewed with\u00a0Czech Saaz hops with notes of aniseed and dark bread crust, for a “mild, drying roast character.” The beer is served on draft from a special side pull faucet for a precise pour and creamy foam.\u00a0<\/p>\n Human Robot runs the promotion somewhat regularly\u00a0\u2014 it was last held Dec. 14, when customers got a $4 discount \u2014 but it’s unusual to get enough snow for the beers to cost so little. Atkinson said Philly has only received enough snow for $1 beers once since Human Robot opened in 2020.\u00a0<\/p>\n The promotion is available at Human Robot’s three city taprooms \u2014 Kensington, Brewerytown and East Passyunk \u2014 and its two suburban locations \u2014 Jenkintown and New Hope. But it’s really designed for people who can get to the taprooms safely by walking or public transit. Philadelphia has declared a snow emergency<\/a> and asked drivers to stay off the roads.\u00a0<\/p>\n “Just be safe, and let’s have some fun,” Atkinson said.\u00a0<\/p>\n