{"id":546924,"date":"2026-01-27T13:42:09","date_gmt":"2026-01-27T13:42:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/546924\/"},"modified":"2026-01-27T13:42:09","modified_gmt":"2026-01-27T13:42:09","slug":"pinterest-laying-off-15-of-workforce-in-push-toward-ai-roles-and-teams","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/546924\/","title":{"rendered":"Pinterest laying off 15% of workforce in push toward AI roles and teams"},"content":{"rendered":"<p>Sheldon Cooper | Lightrocket | Getty Images<\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/quotes\/PINS\/\" rel=\"nofollow noopener\" target=\"_blank\">Pinterest<\/a> said Tuesday it plans to lay off less than 15% of its workforce and cut back on office space as the company embraces <a href=\"https:\/\/www.cnbc.com\/ai-effect\/\" rel=\"nofollow noopener\" target=\"_blank\">artificial intelligence<\/a>. <\/p>\n<p>In <a href=\"https:\/\/www.sec.gov\/ix?doc=\/Archives\/edgar\/data\/0001506293\/000150629326000009\/pins-20260122.htm\" target=\"_blank\" rel=\"nofollow noopener\">a securities filing<\/a>, Pinterest said it expects the cuts will be complete by the end of its third quarter in late September. Shares of Pinterest slipped about 3% premarket.<\/p>\n<p>The social media company said it&#8217;s &#8220;reallocating resources&#8221; to AI-focused teams and prioritizing &#8220;AI-powered products and capabilities.&#8221; It said it&#8217;s also reshaping its sales and marketing strategy.<\/p>\n<p>Pinterest has looked to inject AI throughout its platform to show more personalized and relevant content to users. The company last October released a <a href=\"https:\/\/newsroom.pinterest.com\/news\/pinterest-assistant-revolutionizing-the-way-you-shop-online\/\" target=\"_blank\" rel=\"nofollow noopener\">&#8220;Pinterest Assistant&#8221;<\/a> shopping tool.  <\/p>\n<p>At the same time, Pinterest has rolled out more automated advertising tools for marketers as it faces <a href=\"https:\/\/www.cnbc.com\/2025\/11\/05\/pinterest-stock-earnings-tariffs-ads.html\" rel=\"nofollow noopener\" target=\"_blank\">increasing competition<\/a> from TikTok, <a href=\"https:\/\/www.cnbc.com\/quotes\/META\/\" rel=\"nofollow noopener\" target=\"_blank\">Meta<\/a>&#8216;s Facebook and Instagram.  <\/p>\n<p>Pinterest had more than 4,500 employees globally as of last April, according to its most recent <a href=\"https:\/\/d18rn0p25nwr6d.cloudfront.net\/CIK-0001506293\/3a569e0d-24c8-4ed4-af71-0b72ce199877.pdf\" target=\"_blank\" rel=\"nofollow noopener\">proxy filing<\/a>.<\/p>\n<p>The company said it expects to record pre-tax restructuring charges of about $35 million to $45 million. <\/p>\n<p><strong>This is breaking news. Please refresh for updates.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Sheldon Cooper | Lightrocket | Getty Images Pinterest said Tuesday it plans to lay off less than 15%&hellip;\n","protected":false},"author":3,"featured_media":546925,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[21],"tags":[691,738,9167,11732,81,3747,11737,158,67,132,68],"class_list":["post-546924","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-breaking-news-business","tag-breaking-news-technology","tag-business-news","tag-meta-platforms-inc","tag-pinterest-inc","tag-technology","tag-united-states","tag-unitedstates","tag-us"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115967357239201356","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/546924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=546924"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/546924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/546925"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=546924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=546924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=546924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}