{"id":559609,"date":"2026-02-01T22:49:13","date_gmt":"2026-02-01T22:49:13","guid":{"rendered":"https:\/\/www.europesays.com\/us\/559609\/"},"modified":"2026-02-01T22:49:13","modified_gmt":"2026-02-01T22:49:13","slug":"atlantic-music-salomon-kick-off-grammy-weekend-with-l-a-event","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/559609\/","title":{"rendered":"Atlantic Music &#038; Salomon Kick Off Grammy Weekend With L.A. Event"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAtlantic <a href=\"https:\/\/wwd.com\/tag\/music\/\" id=\"auto-tag_music\" data-tag=\"music\" rel=\"nofollow noopener\" target=\"_blank\">Music<\/a> Group and Salomon kicked off <a href=\"https:\/\/wwd.com\/tag\/grammy\/\" id=\"auto-tag_grammy\" data-tag=\"grammy\" rel=\"nofollow noopener\" target=\"_blank\">Grammy<\/a> Awards weekend on Friday night in <a href=\"https:\/\/wwd.com\/tag\/los-angeles\/\" id=\"auto-tag_los-angeles\" data-tag=\"los-angeles\" rel=\"nofollow noopener\" target=\"_blank\">Los Angeles<\/a> with an immersive event that brought together sound and style.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHeld at The Hole, the contemporary art gallery on La Brea Avenue, the celebration showcased the debut of Salomon\u2019s new XT-Whisper sneaker while drawing a crowd that reflected the city\u2019s <a href=\"https:\/\/wwd.com\/eye\/parties\/zara-larsson-tyla-grammy-weekend-epic-records-1238534101\/\" id=\"related_article_link_music\" data-tag=\"music\" rel=\"nofollow noopener\" target=\"_blank\">music<\/a>, fashion and nightlife scenes.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe party was filled with artists shaping the current moment in music. Among them were Alex Warren, the singer-songwriter who rose to prominence on TikTok, and members of The Mar\u00edas \u2014 both Atlantic Music standouts entering <a href=\"https:\/\/wwd.com\/fashion-news\/fashion-scoops\/sabrina-carpenter-princess-diana-k-pop-new-jeans-spark-auction-juliens-1238371335\/\" id=\"related_article_link_grammy\" data-tag=\"grammy\" rel=\"nofollow noopener\" target=\"_blank\">Grammy<\/a> weekend as nominees for Best New Artist. They were joined by an eclectic mix of established stars and rising talent, including Janelle Mon\u00e1e, Kehlani, Tinashe, Feid, Ravyn Lenae, Ty Dolla $ign, Ne-Yo, Josh Levi and Sailorr.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tInside the gallery, guests moved through custom HiFi-inspired art installations that transformed the space into a multisensory experience, highlighting cutting-edge sound, design and visual experimentation. Each room offered a distinct sonic environment, encouraging guests to explore and engage with the artworks. Curated cocktails and light bites circulated throughout the night as DJs played and set the mood.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tSalomon\u2019s XT-Whisper was woven throughout the evening as both a functional performance sneaker and a lifestyle statement. Founded in 1947 in the French Alps, the brand\u2019s mountain-sport heritage now leans into the momentum it\u2019s gained on streets worldwide, from Paris to L.A., embraced by creatives, musicians and tastemakers who have helped make the brand a staple of contemporary street style.<\/p>\n","protected":false},"excerpt":{"rendered":"Atlantic Music Group and Salomon kicked off Grammy Awards weekend on Friday night in Los Angeles with an&hellip;\n","protected":false},"author":3,"featured_media":559610,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5123],"tags":[1582,276,58740,2961,224,5337,975],"class_list":["post-559609","post","type-post","status-publish","format-standard","has-post-thumbnail","category-los-angeles","tag-ca","tag-california","tag-grammy","tag-la","tag-los-angeles","tag-losangeles","tag-music"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115997819769083797","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/559609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=559609"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/559609\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/559610"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=559609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=559609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=559609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}