{"id":56330,"date":"2025-07-11T08:05:10","date_gmt":"2025-07-11T08:05:10","guid":{"rendered":"https:\/\/www.europesays.com\/us\/56330\/"},"modified":"2025-07-11T08:05:10","modified_gmt":"2025-07-11T08:05:10","slug":"jimmie-johnsons-nascar-team-just-scored-a-massive-multi-year-deal-with-22billion-retail-giant","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/56330\/","title":{"rendered":"Jimmie Johnson\u2019s NASCAR team just scored a massive multi-year deal with $22billion retail giant"},"content":{"rendered":"

Legacy Motor Club, co-owned by seven-time NASCAR Cup Series champion Jimmie Johnson<\/a>, has announced a huge sponsorship extension with Dollar Tree. The $22.3 billion company will be a full-season partner through 2028, providing long-term support for the growing NASCAR team.<\/p>\n

Dollar Tree joined Legacy at the start of the 2024 season and signed a multi-year deal to put its branding on the team\u2019s Cup Series cars for all 38 races.\u00a0<\/p>\n

With the extension, Dollar Tree will continue to sponsor John Hunter Nemechek<\/a>\u2019s #42 car and Erik Jones<\/a>\u2019 #43 car and be front and center at NASCAR weekends for years to come.<\/p>\n

The renewed deal gives Jimmie Johnson\u2019s team stability as it grows, and Dollar Tree exposure to one of the most loyal fanbases in sports. NASCAR insider Bob Pockrass<\/a> first reported the news which was later confirmed by the team and the company.<\/p>\n

\u201cWe\u2019re excited to extend our partnership with LEGACY MOTOR CLUB through 2028,\u201d said Rick McNeely, Chief Merchandising Officer, Dollar Tree.<\/p>\n

\"NASCAR<\/a><\/p>\n

Stability for\u00a0Legacy Motor Club <\/p>\n

Jimmie Johnson\u2019s Legacy Motor Club has been working on being more consistent in the Cup Series. They rebranded in 2023 and then switched manufacturers from Chevrolet to Toyota in 2024. So the team has been adding pieces to the puzzle on and off track. The lucrative Dollar Tree extension is another step towards building something long-term.<\/p>\n

Team CEO Cal Wells III called Dollar Tree \u201ca foundational partner\u201d and said the continued support will allow Legacy to focus on performance and build towards its championship goals.<\/p>\n

That\u2019s important. Nemechek in his first full-time Cup ride with Legacy grabbed a top-five at Daytona earlier this season. Jones after an injury early in the year, has been working his way back into form. Both drivers are still on the bubble of playoff contention but showing signs of progress.<\/p>\n

With Dollar Tree staying on board the team has more runway to keep improving. And for the retailer the NASCAR platform continues to offer massive reach, especially with fans that closely match its nationwide customer base. Dollar Tree will be on the car this weekend and for years to come.<\/p>\n

\"NASCAR<\/a>
\n\t\t\"\"<\/p>\n

\t\tMy love for motorsports started in my childhood in Tunisia, watching races with my family. Fast forward to today, … More about Farah Ben Gamra<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Legacy Motor Club, co-owned by seven-time NASCAR Cup Series champion Jimmie Johnson, has announced a huge sponsorship extension…\n","protected":false},"author":3,"featured_media":56331,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[41315,1406,41316,62,67,132,68],"class_list":{"0":"post-56330","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nascar","8":"tag-jimmie-johnson","9":"tag-nascar","10":"tag-nascar-news","11":"tag-sports","12":"tag-united-states","13":"tag-unitedstates","14":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114833570386362525","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/56330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=56330"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/56330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/56331"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=56330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=56330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=56330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}