The summer concert season is well underway and major acts like Coldplay, Oasis, Katy Perry, The Weeknd, and Kesha are set to perform in Toronto. <\/p>\n
Ticket prices for some shows have reached an all-time high, and getting seats to see your favourite artist is not always easy.<\/p>\n
Some fans who were able to get their tickets early, especially during presale, said they\u2019ve been disappointed to see ticket prices plummet, even before the concert takes place.<\/p>\n
\u201cShe is like one of my all time favourite artists,\u201d said Kesha fan Kyle Dawson of Toronto, Ont.<\/p>\n
Dawson said he wanted to be sure he got tickets to her show taking place at Budweiser Stage on July 21, so the day they went on sale, he purchased one ticket for $594.<\/p>\n
However, Dawson said not long after, he noticed prices starting to drop.<\/p>\n
\u201cShortly after I bought the ticket, sales plummeted in price by almost half of what they originally cost,\u201d he said.<\/p>\n
Leading up to the concert, Dawson was shocked to see he could get a similar seat in his section for just $113.<\/p>\n
\u201cI really was someone who did everything right as a hardcore fan. I\u2019m overpaying for what I could pay now. I could pay for the same seat for a quarter of the price.\u201d<\/p>\n
Brenda Appiah, of Toronto, also purchased concert tickets to see her favourite artists, Kendrick Lamar and SZA, at the Rogers Centre last month. <\/p>\n
Appiah told CTV News the day the tickets went on sale, she bought three for $1,705.<\/p>\n
However, as the concert day approached, she also noticed prices falling.<\/p>\n
\u201cI noticed the seats around me that I bought were significantly cheaper, so even better seats than mine were much less,\u201d Appiah said.<\/p>\n
Leading up to the show, Appiah was shocked when she saw similar seats were selling for almost $1,000 less.<\/p>\n
\u201cWhat exactly did I pay for with my money if you are going to price them that much cheaper later on?\u201d<\/p>\n
\u201cWe are starting to see a lot of artists going on the road with these ambitious standup tours unable to fill all the seats,\u201d said Alan Cross, music industry expert and host of \u201cThe Ongoing History of New Music\u201d podcast.<\/p>\n
According to Cross, what Dawson and Appiah experienced is a classic case of supply and demand. He told CTV News while some fans may want to blame Ticketmaster, the pricing structure is set by the artists, their manager and the promoter.<\/p>\n