\n\u201cPricing is always a key consideration with new product launches.\u00a0There were significant innovations in this year\u2019s models, which increased production costs. To expand foldable phones and democratize AI experiences, we decided to absorb those costs internally.\u201d<\/p>\n<\/blockquote>\n
Taking geopolitics into consideration, not to mention global inflation, it is no secret that it will cost Samsung more to mass manufacture the newer foldable devices. Additionally, using Qualcomm\u2019s Snapdragon 8 Elite and Exynos 2500 will undoubtedly shoot up that bill, but Samsung has managed to keep a lid on the pricing for now. An unnamed industry source has said that the reason for not executing a price hike stems from the sales decline of the Galaxy Z Flip 6 from last year, with shipments down by 21 percent compared to the Galaxy Z Flip 5.<\/p>\n
Huawei currently dominates the Chinese market in foldable smartphones, with the former Chinese giant shocking the industry and competition with the world\u2019s first commercial tri-fold, the Mate XT<\/a>. The company also achieved this feat while having its back against the wall because of the U.S. export controls. Samsung may have viewed Huawei as a major threat, and it may have controlled the pricing of its devices to get more traction in China, which houses the largest smartphone market by volume.<\/p>\n
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Additionally, the company is planning its own tri-fold handset, rumored to be called the Galaxy G Fold<\/a>, with the possibility that it will be unveiled in the fourth quarter. However, with limited production reportedly happening in September<\/a>, Samsung could launch it as a test to see how well the market responds.<\/p>\n