{"id":570113,"date":"2026-02-06T08:46:14","date_gmt":"2026-02-06T08:46:14","guid":{"rendered":"https:\/\/www.europesays.com\/us\/570113\/"},"modified":"2026-02-06T08:46:14","modified_gmt":"2026-02-06T08:46:14","slug":"denps-orthomol-dong-a-in-nutra-brands-spotlight","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/570113\/","title":{"rendered":"Denps, Orthomol, Dong-A in nutra brands spotlight"},"content":{"rendered":"

\"DenpsDenps – Denmark Probiotics Story Premium (Denps)<\/p>\n

Danish supplements brand Denps is looking to leverage Singapore\u2019s premium market environment as a strategic launchpad for the South East Asian region.<\/p>\n

The brand recently debuted nine products in Singapore, including its flagship formula, Denmark Probiotics Story Premium said to support gut and immune health. <\/p>\n

Lee Hyun Yong, CEO of Denps Global, told NutraIngredients that the company would be expanding into neighbouring markets such as Malaysia, Hong Kong, Vietnam, and further afield to the US. <\/p>\n

\"NeedfulNeedful – Starter Pack (Needful)<\/p>\n

Singapore start-up Needful is targeting young consumers to find an opening in South East Asia\u2019s supplements market, which is said to be dominated by legacy brands.<\/p>\n

In view of prevailing market trends, Joyce Tan, co-founder of Needful, told NI that one way to capture market share was to focus on the needs and earn loyalty from the younger generation – whose needs might not have been addressed by legacy brands. <\/p>\n

For instance, the brand is highlighting product transparency and sustainability and introducing plant-based supplements that are perceived as \u201cmuch cleaner\u201d options.<\/p>\n

\"Orthomol-aims-to-replicate-South-Korea-success-in-Asia-and-Middle-East.png\"Orthomol vital m is an example of the Orthomol combining liquid vial and capsules in a product. \u00a9 Orthomol Facebook <\/p>\n

German health supplement company Orthomol is scaling growth across Asia under the leadership of its new CEO. <\/p>\n

Mainland China is a key priority this year, as the company prepares the launch of its first \u201cblue-hat\u201d registered product, Orthomol Immun. <\/p>\n

In China, a \u201cblue-hat\u201d registration allows products to be sold beyond cross-border e-commerce, but into inland brick-and-mortar stores and domestic e-commerce channels. <\/p>\n

\"Dong-ADong-A Pharma – EasyQuil Night Act (Dong-A Pharmaceutical)<\/p>\n

South Korean firm Dong-A Pharmaceutical has launched a liquid sleep aid product alongside a range of health functional foods developed in collaboration with the Korean Pharmaceutical Association.<\/p>\n

Called EasyQuil Night Act, it claims to be the first liquid formulation containing diphenhydramine hydrochloride as the sole active ingredient in the Korean sleep aid market.<\/p>\n

Diphenhydramine hydrochloride is a first-generation antihistamine that helps with allergies, motion sickness, and short-term insomnia.<\/p>\n

\"HealthspanHealthspan is the period of life spent in good health, free from chronic disease (marekuliasz\/Getty Images)<\/p>\n

Amway Korea is embracing the emerging trend of nutrition to support longevity and healthspan with its newly launched personalized nutrition platform. <\/p>\n

The platform, known as \u201cmyWellness LAB\u201d, measures a person\u2019s rate of aging based on three indices, namely cellular aging scores, metabolic efficiency scores and muscle balance scores. <\/p>\n

The scores are calculated using three datasets: health check-up data, body composition test results, and health and lifestyle questionnaire results. <\/p>\n","protected":false},"excerpt":{"rendered":"Denps – Denmark Probiotics Story Premium (Denps) Danish supplements brand Denps is looking to leverage Singapore\u2019s premium market…\n","protected":false},"author":3,"featured_media":570114,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[37],"tags":[1081,235557,4284,47567,210,69018,235558,215025,4270,1182,41497,47440,121470,67,132,68,55486,5953,235559],"class_list":["post-570113","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-aging","tag-art-paper","tag-banner","tag-good-health","tag-health","tag-healthspan","tag-lettering","tag-lifespan","tag-longevity","tag-nutrition","tag-texture","tag-type","tag-typography","tag-united-states","tag-unitedstates","tag-us","tag-vintage","tag-wood","tag-wood-type"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/116022816868229153","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/570113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=570113"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/570113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/570114"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=570113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=570113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=570113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}