{"id":6134,"date":"2025-06-22T20:04:09","date_gmt":"2025-06-22T20:04:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/6134\/"},"modified":"2025-06-22T20:04:09","modified_gmt":"2025-06-22T20:04:09","slug":"apple-reportedly-mulling-perplexity-purchase-to-bolster-ai","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/6134\/","title":{"rendered":"Apple Reportedly Mulling Perplexity Purchase to Bolster AI"},"content":{"rendered":"

Apple<\/a> has reportedly held in-house talks about acquiring artificial intelligence (AI) startup Perplexity AI<\/a>.<\/p>\n

That\u2019s according to a report<\/a> Friday (June 20) by Bloomberg News, which points out that such a purchase would help Apple meet its need for AI technology and expertise.\u00a0<\/p>\n

Sources told Bloomberg that Adrian Perica<\/a>, the company\u2019s head of mergers and acquisitions (M&A), has discussed the idea with services chief Eddy Cue<\/a> and key AI decision-makers. The talks are in their early stages and might not yield an offer, the sources added.<\/p>\n

As the report noted, an acquisition would allow Apple to build an AI-based search engine as it faces the possible loss of its yearslong deal<\/a> with Google, making that company the default search on Apple devices.<\/p>\n

Perplexity\u2019s search service offers real-time answers to questions using the latest information from the web. The company said recently it is handling 780 million queries<\/a> each month, with that figure increasing more than 20% month over month.<\/p>\n

The Bloomberg report pointed out that if Apple were to engage in talks to purchase Perplexity, it would likely happen after a ruling in the Google antitrust trial<\/a>, as that\u2019s when Apple would learn whether its arrangement with Google would be ending.<\/p>\n

\u201cWe have no knowledge of any current or future M&A discussions involving Perplexity,\u201d the AI startup told Bloomberg.<\/p>\n

PYMNTS has contacted Apple for comment but has not yet gotten a reply.<\/p>\n

Writing about Apple\u2019s AI efforts earlier this month, PYMNTS argued that the company\u2019s \u201crestrained\u201d approach<\/a> contrasts with that of rivals such as Amazon, Google and Microsoft, \u201cwhich are embracing large language models and enterprise-scale AI solutions in aggressive and sometimes experimental ways.\u201d<\/p>\n

Those companies are rolling out AI agents<\/a> in business software and cloud infrastructure. Apple offers things like real-time voicemail transcripts, enhanced Spotlight search, call screening and translation, capabilities that are tightly integrated and narrower in their scope.<\/p>\n

Observers might find themselves asking if Apple is playing a longer game or just falling behind, that report added.<\/p>\n

\u201cIn the context of the broader AI economy, Apple risks strategic drift<\/a>,\u201d PYMNTS wrote. \u201cMost enterprise AI innovation is happening in the cloud, powered by APIs and platforms that allow fine-tuning, multimodal inputs and integration with vast datasets. Apple\u2019s refusal to enter this space leaves it reliant on consumer hardware cycles and developer goodwill \u2014 both of which may wane as competitors offer richer, more adaptable platforms.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Apple has reportedly held in-house talks about acquiring artificial intelligence (AI) startup Perplexity AI. That\u2019s according to a…\n","protected":false},"author":3,"featured_media":6135,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[7681,691,7682,239,5908,738,7683,7684,304,2722,50,2320,7526,751,158,67,132,68,756],"class_list":{"0":"post-6134","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-adrian-perica","9":"tag-ai","10":"tag-ai-search","11":"tag-apple","12":"tag-apple-intelligence","13":"tag-artificial-intelligence","14":"tag-eddy-cue","15":"tag-genai","16":"tag-generative-ai","17":"tag-google","18":"tag-news","19":"tag-perplexity","20":"tag-perplexity-ai","21":"tag-pymnts-news","22":"tag-technology","23":"tag-united-states","24":"tag-unitedstates","25":"tag-us","26":"tag-whats-hot"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114728813416160585","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/6134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=6134"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/6134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/6135"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=6134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=6134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=6134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}