As players report to Spring Training, TikTok and MLB announce an expanded content partnership bringing baseball fans around the world closer to the game through exclusive content, creator access, and a player engagement initiative.<\/p>\n
Baseball has become one of the fastest-growing sports communities on TikTok, with posts using #MLB growing nearly 60% in 2025 with over 10.7 million followers across MLB\u2019s global accounts. During the 2025 World Series alone, MLB\u2019s international accounts saw explosive growth \u2014 with views surging 426% in Japan and 710% in Korea year-over-year \u2014 highlighting the sport\u2019s expanding global footprint on the platform.<\/p>\n
With 85% of fans using TikTok as a second-screen experience during live events, @MLB is tapped into the platform\u2019s powerful sports community, sharing behind-the-scenes content, fan-inspired videos, and spotlighting unique moments for millions of fans around the world. Through TikTok GamePlan \u2014 a comprehensive product suite designed to help sports partners drive discovery, deepen engagement, and deliver measurable business results \u2014 MLB will expand its reach to baseball communities in Europe, Japan, Korea, Mexico, and beyond. The league\u2019s international TikTok accounts (@mlbespanol, @mlbeurope, @mlbjapan, @mlb_korea, @mlbmexico) will continue delivering localized content that celebrates the diversity of today\u2019s game.<\/p>\n
\u201cThe expansion of our TikTok partnership will showcase even more great baseball content to audiences of all ages on its popular platform,\u201d says Kenny Gersh, MLB Executive Vice President, Media & Business Development.<\/strong> \u201cAs a wide-reaching global platform, TikTok provides a valuable opportunity to further build the increasing worldwide excitement surrounding MLB and its diverse group of international superstars.\u201d<\/p>\n This Spring Training, TikTok hosted an exclusive lounge in the MLB Player House, a custom setup in the Arizona desert where the league provides unique opportunities for players during the early days of Spring Training. TikTok\u2019s lounge featured a sports creator hosting activities and working with players to co-create engaging content that helps connect Major Leaguers with more fans on the platform. The TikTok Lounge, which will also be at the upcoming MLB Player House in Miami, represents MLB and TikTok\u2019s commitment to empowering athletes to tell their own stories and grow their personal brands beyond the field.<\/p>\n \u201cBaseball culture is exploding on TikTok, and this partnership reflects our shared commitment to meeting fans where they are and growing the game globally,\u201d says Rollo Goldstaub, TikTok\u2019s Global Head of Sport.<\/strong> \u201cTikTok GamePlan gives MLB the tools to turn fandom into measurable business results. We\u2019re providing a platform for fans to experience everything from walk-off celebrations to clubhouse moments, authentic storytelling and inside access they can\u2019t get anywhere else.\u201d<\/p>\n As part of the expanded partnership, select creators will gain access to MLB\u2019s current and archival content, enabling them to tell baseball stories in fresh, creative ways that resonate with the TikTok community. MLB will continue to collaborate closely with TikTok and the creator community to bring key creators to share unique, behind-the-scenes experiences at select league events with the TikTok community.<\/p>\n Throughout the season, MLB will share thrilling highlights after every game, long form videos recapping each series, and weekly roundups showcasing the week\u2019s most exciting baseball moments. Fans can also search \u2018MLB\u2019 to access the robust MLB Hub, powered by TikTok GamePlan, which provides a unique second-screen experience featuring game updates, highlights, behind-the-scenes content, and creator perspectives \u2014 all designed to deepen engagement and drive tune-in to live games.<\/p>\n","protected":false},"excerpt":{"rendered":"As players report to Spring Training, TikTok and MLB announce an expanded content partnership bringing baseball fans around…\n","protected":false},"author":3,"featured_media":617289,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[41],"tags":[1266,62,67,132,68],"class_list":["post-617288","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mlb","tag-mlb","tag-sports","tag-united-states","tag-unitedstates","tag-us"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/116136456128103000","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/617288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=617288"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/617288\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/617289"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=617288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=617288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=617288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}