{"id":62537,"date":"2025-07-13T15:21:08","date_gmt":"2025-07-13T15:21:08","guid":{"rendered":"https:\/\/www.europesays.com\/us\/62537\/"},"modified":"2025-07-13T15:21:08","modified_gmt":"2025-07-13T15:21:08","slug":"scooter-braun-shares-his-thoughts-on-justin-biebers-swag","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/62537\/","title":{"rendered":"Scooter Braun shares his thoughts on Justin Bieber\u2019s \u2018SWAG\u2019"},"content":{"rendered":"<p><a href=\"https:\/\/www.nme.com\/artists\/justin-bieber\" rel=\"nofollow noopener\" target=\"_blank\">Justin Bieber<\/a>\u2018s former manager, Scooter Braun, has reacted to the singer\u2019s new surprise album \u2018SWAG\u2019.<\/p>\n<ul class=\"post-content-read-more\">\n<li><strong>READ MORE:\u00a0<a href=\"https:\/\/www.nme.com\/reviews\/album\/justin-bieber-justice-review-2900928\" rel=\"nofollow noopener\" target=\"_blank\">Justin Bieber \u2013 \u2018Justice\u2019 review: pop star finds his purpose again<\/a><\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.nme.com\/news\/music\/justin-bieber-surprise-drops-intensely-personal-seventh-album-swag-3877531\" rel=\"nofollow noopener\" target=\"_blank\">Bieber\u2019s seventh album dropped on Friday<\/a> (July 11), and, per a press release, it sees the singer reckon with a more introspective sound as he charts his devotion to his wife and son, resulting in some of his most personal material yet.<\/p>\n<p>With a run time of just under an hour, the Canadian pop singer collaborates with a host of artists across the album, including\u00a0<a href=\"https:\/\/www.nme.com\/artists\/dijon\" rel=\"nofollow noopener\" target=\"_blank\">Dijon<\/a>, Lil B,\u00a0<a href=\"https:\/\/www.nme.com\/artists\/sexyy-red\" rel=\"nofollow noopener\" target=\"_blank\">Sexyy Red<\/a>,\u00a0<a href=\"https:\/\/www.nme.com\/artists\/gunna\" rel=\"nofollow noopener\" target=\"_blank\">Gunna<\/a>,\u00a0<a href=\"https:\/\/www.nme.com\/artists\/cash-cobain\" rel=\"nofollow noopener\" target=\"_blank\">Cash Cobain<\/a>,\u00a0<a href=\"https:\/\/www.nme.com\/artists\/2-chainz\" rel=\"nofollow noopener\" target=\"_blank\">2 Chainz<\/a>\u00a0and more, with production coming from the likes of Dijon,\u00a0<a href=\"https:\/\/www.nme.com\/reviews\/album\/mk-gee-a-museum-of-contradiction-review-2673358\" rel=\"nofollow noopener\" target=\"_blank\">Mk.gee<\/a>, Knox Fortune and\u00a0<a href=\"https:\/\/www.nme.com\/artists\/daniel-caesar\" rel=\"nofollow noopener\" target=\"_blank\">Daniel Caesar<\/a>.<\/p>\n<p>Now, Braun has reacted to the LP, which is Bieber\u2019s first to be released not under his management.<\/p>\n<p>\u201cBeen having a beautiful start to the weekend and been getting a lot of texts about how I feel about Justin\u2019s new album,\u201d Braun wrote in an Instagram Story yesterday (July 12). \u201cSo I will just leave this here.. This is without a doubt, the most authentically Justin Bieber album to date. It\u2019s beautiful, raw, and truly him. And that matters.\u201d<\/p>\n<p>Braun continued: \u201cI\u2019ve had the privilege of witnessing his growth for almost two decades. Along every journey, there comes a time when an artist fully steps into their own \u2014 and that\u2019s what he\u2019s done here. He\u2019s poured his soul into this project, and you can feel it in every single run.<\/p>\n<p>\u201cThe way he chose to release it is just as intentional as the music itself \u2014 and I\u2019m happy to see him do it this way. I have played no roll in this one, but as someone who\u2019s always believed in him, I\u2019m incredibly proud and impressed and genuinely enjoying the music,\u201d he said.<\/p>\n<p>Braun went on to say \u2018Daisies\u2019 is his favourite song on \u2018Swag\u2019, adding: \u201cStream Swag and support an authentic voice.\u201d<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Scooter Braun shares his thoughts on Justin Bieber\u2019s new album:<\/p>\n<p>\u201cThis is, without a doubt, the most authentically Justin Bieber album to date. It&#8217;s beautiful, raw, and truly him. And that matters. [\u2026] Along every journey, there comes a time when an artist fully steps into their\u2026 <a href=\"https:\/\/t.co\/wSZlupEM0l\" rel=\"nofollow\">pic.twitter.com\/wSZlupEM0l<\/a><\/p>\n<p>\u2014 Pop Base (@PopBase) <a href=\"https:\/\/twitter.com\/PopBase\/status\/1944115219644789235?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">July 12, 2025<\/a><\/p>\n<\/blockquote>\n<p>Braun\u2019s words come after <a href=\"https:\/\/www.independent.co.uk\/arts-entertainment\/music\/news\/justin-bieber-scooter-braun-30-million-dispute-b2787555.html\" target=\"_blank\" rel=\"noopener nofollow\">multiple reports<\/a> in recent days that he and Bieber came to a multimillion-dollar settlement following a financial dispute.<\/p>\n<p><a href=\"https:\/\/www.hollywoodreporter.com\/news\/music-news\/justin-bieber-crisis-of-faith-1236191836\/\" target=\"_blank\" rel=\"noopener nofollow\">The Hollywood Reporter<\/a>\u00a0(THR)\u00a0claimed earlier this year that Bieber was allegedly \u201cmore than $20million\u201d in debt due to his failure to fulfil his contractual obligation to tour promoter AEG, after <a href=\"https:\/\/www.nme.com\/news\/music\/justin-bieber-cancel-justice-world-tour-dates-3406103\" rel=\"nofollow noopener\" target=\"_blank\">he cancelled his \u2018Justice\u2019 world tour in 2023<\/a>. The publication alleged that Braun (who was Bieber\u2019s manager at the time) covered what was owed in the form of a loan and that Bieber had only returned a portion of what he borrowed.<\/p>\n<p>At the time, representatives for Bieber have responded, saying: \u201cThis is just clickbait stupidity based on unnamed \u2014 and clearly ill-informed \u2014 \u201csources,\u201d disappointed that they no longer work with Justin,\u201d in a statement to\u00a0<a href=\"https:\/\/www.usmagazine.com\/entertainment\/news\/justin-biebers-team-rejects-allegations-of-20-million-tour-debt\/\" target=\"_blank\" rel=\"noopener nofollow\">US Weekly<\/a>.<\/p>\n<p>The American businessman was once the manager of artists including <a href=\"https:\/\/www.nme.com\/artists\/ariana-grande\" rel=\"nofollow noopener\" target=\"_blank\">Ariana Grande<\/a>,\u00a0<a href=\"https:\/\/www.nme.com\/artists\/kanye-west\" rel=\"nofollow noopener\" target=\"_blank\">Kanye West<\/a>,\u00a0<a href=\"https:\/\/www.nme.com\/artists\/demi-lovato\" rel=\"nofollow noopener\" target=\"_blank\">Demi Lovato<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.nme.com\/artists\/j-balvin\" rel=\"nofollow noopener\" target=\"_blank\">J Balvin<\/a>, before\u00a0<a href=\"https:\/\/www.nme.com\/news\/music\/scooter-braun-officially-retires-from-management-after-taylor-swift-controversy-3766321\" rel=\"nofollow noopener\" target=\"_blank\">officially retiring from management in June last year<\/a>.<\/p>\n<p><a href=\"https:\/\/www.nme.com\/news\/music\/justin-bieber-unfollows-scooter-braun-on-instagram-3826451\" rel=\"nofollow noopener\" target=\"_blank\">Bieber also publicly unfollowed Braun on social media in January<\/a>\u00a0after reports in recent years that tensions had grown in their relationship. Prior to Braun\u2019s retirement last year,\u00a0<a href=\"https:\/\/www.nme.com\/news\/music\/justin-bieber-unfollows-scooter-braun-on-instagram-3826451\" rel=\"nofollow noopener\" target=\"_blank\">Grande, Lovato, David Guetta, Black Eyed Peas and Carly Rae Jepsen had all also parted ways with him<\/a>.<\/p>\n<p>Braun <a href=\"https:\/\/www.nme.com\/news\/music\/scooter-braun-feels-a-lot-of-guilt-over-young-artists-he-managed-calls-taylor-swift-backlash-deeply-unfair-3868675\" rel=\"nofollow noopener\" target=\"_blank\">recently said that he feels \u201ca lot of guilt\u201d over the young artists he managed<\/a>.<\/p>\n<\/p>\n<p>As for Bieber, <a href=\"https:\/\/www.nme.com\/news\/music\/justin-bieber-appears-to-be-back-in-the-studio-3830135\" rel=\"nofollow noopener\" target=\"_blank\">reports that he was back in the studio<\/a>\u00a0emerged in January, with fans convinced a major comeback was on the way. Speculation heightened when\u00a0<a href=\"https:\/\/www.nme.com\/news\/music\/justin-bieber-is-working-on-new-music-with-mk-gee-3790800\" rel=\"nofollow noopener\" target=\"_blank\">Mk.gee revealed that he had been working with the singer on new material<\/a>.<\/p>\n<p>The 21-track record \u2013 his first release since 2021\u2019s \u2018<a href=\"https:\/\/www.nme.com\/reviews\/album\/justin-bieber-justice-review-2900928\" rel=\"nofollow noopener\" target=\"_blank\">Justice<\/a>\u2019 \u2013 is comprised of songs like \u2018Dadz Love\u2019, \u2018Devotion\u2019 and \u2018Therapy Session\u2019, and arrives following a period of\u00a0<a href=\"https:\/\/www.nme.com\/news\/music\/justin-biebers-rep-denies-harmful-rumours-of-drug-use-3840651\" rel=\"nofollow noopener\" target=\"_blank\">intense scrutiny for the singer<\/a>\u00a0over\u00a0<a href=\"https:\/\/www.nme.com\/news\/music\/justin-bieber-hits-out-at-online-gossip-and-lies-about-his-life-after-attending-coachella-3858425\" rel=\"nofollow noopener\" target=\"_blank\">mounting concern for his mental health<\/a>.<\/p>\n<p>One incident in particular, where he confronted a photographer and said: \u201cI\u2019m a dad. I\u2019m a husband. You\u2019re not getting it. It\u2019s not clocking to you. I\u2019m standing on business,\u201d went viral online recently, sparking fresh concern.<\/p>\n<p>Now, the moment has not only been used as part of the album\u2019s promotion on social media, but is sampled on \u2018Butterflies\u2019.<\/p>\n<p><a href=\"https:\/\/www.nme.com\/news\/music\/justin-bieber-says-he-feels-like-a-fraud-i-have-always-felt-unworthy-3846148\" rel=\"nofollow noopener\" target=\"_blank\">It echoed a similar message shared previously<\/a>, where he addressed his struggles with feeling like a \u201cfraud\u201d on social media. \u201cPeople told me my whole life \u2018wow Justin u deserve that\u2019 and I personally have always felt unworthy. Like I was a fraud.\u201d<\/p>\n<\/p>\n<p>\u201cLike when people told me I deserve something,\u201d he continued. \u201cIt made me feel sneaky like \u2018Damn if they only knew my thoughts, how judgemental I am, how selfish I really am, they wouldn\u2019t be saying this\u2019. I say all this to say: If you feel sneaky, welcome to the club. I definitely feel unequipped and unqualified most days.\u201d<\/p>\n<p>Earlier in the year, the\u00a0<a href=\"https:\/\/www.nme.com\/news\/music\/justin-bieber-raps-about-being-high-in-new-video-after-denying-drug-use-3841579\" rel=\"nofollow noopener\" target=\"_blank\">Canadian singer was seen rapping about being high<\/a>, sparking concern from the public for his health and well-being. The clip came just days after\u00a0<a href=\"https:\/\/www.nme.com\/news\/music\/justin-biebers-rep-denies-harmful-rumours-of-drug-use-3840651\" rel=\"nofollow noopener\" target=\"_blank\">a representative for the \u2018Stay\u2019 singer shut down online rumours of drug use<\/a>, branding the comments as \u201cfalse\u201d and \u201charmful\u201d.<\/p>\n<p>Elsewhere,\u00a0Bieber\u00a0<a href=\"https:\/\/www.nme.com\/news\/music\/justin-bieber-denies-rumours-he-was-one-of-diddys-victims-3863091\" rel=\"nofollow noopener\" target=\"_blank\">addressed rumours that he was an alleged victim of Sean \u2018Diddy\u2019 Combs<\/a>\u00a0via a rep back in May: \u201cAlthough Justin is not among Sean Combs\u2019 victims, there are individuals who were genuinely harmed by him. Shifting focus away from this reality detracts from the justice these victims rightfully deserve.\u201d<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Justin Bieber\u2018s former manager, Scooter Braun, has reacted to the singer\u2019s new surprise album \u2018SWAG\u2019. READ MORE:\u00a0Justin Bieber&hellip;\n","protected":false},"author":3,"featured_media":62538,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[171,975,4000,67,132,68],"class_list":{"0":"post-62537","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-entertainment","9":"tag-music","10":"tag-pop","11":"tag-united-states","12":"tag-unitedstates","13":"tag-us"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/62537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=62537"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/62537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/62538"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=62537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=62537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=62537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}