![\"\"](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/03\/Aloft-New-York-LaGuardia-Airport2-678x381.jpg\" "\\"Aloft")
\nGuests browse the menu at their own pace, customize items with modifiers and notes, select a convenient pick-up time, and pay online. No phone calls or manual re-keying and no additional pressure on the front desk or restaurant team.3.3.2026<\/p>\n
IRIS<\/a>, a global leader in digital F&B ordering solutions for hospitality, is delighted to partner with Aloft New York LaGuardia Airport<\/a> to enhance its digital dining experience and support the hotel\u2019s evolving mobile-first strategy. Located near one of New York\u2019s busiest airports, the 148-room Marriott property serves a fast-paced mix of business and leisure travelers and features a vibrant on-site restaurant.\u00a0<\/p>\n As guest expectations shift towards seamless, on-demand experiences, the team identified the need for a digital dining solution that aligns with the Aloft brand while protecting and growing food and beverage revenue \u2013 ensuring guests can order quickly and conveniently, while the hotel retains full control of the guest relationship.<\/p>\n Like many hotels, Aloft New York LaGuardia Airport was operating with limited staffing. Phone based F&B ordering was not sustainable, and third-party delivery platforms such as DoorDash and Uber Eats were pulling spend away from the property.<\/p>\n The hotel needed a way to retain revenue in house, reduce queues during peak periods, and manage food and beverage orders without adding operational strain to its third party operated restaurant.<\/p>\n The hotel deployed IRIS Mobile Dining<\/a> for scheduled pick-ups at Good Eats Bistro. Fully integrated with Micros POS and supported by secure Stripe payments, orders now flow directly from the guest\u2019s device to the kitchen.<\/p>\n Guests browse the menu at their own pace, customize items with modifiers and notes, select a convenient pick-up time, and pay online. No phone calls or manual re-keying and no additional pressure on the front desk or restaurant team.<\/p>\n Lawrence Hou, General Manager at the hotel added, \u201cIRIS Mobile Dining has been a great addition to our hotel. It gives guests a convenient, modern way to order food while helping us retain F&B revenue in-house. By offering a seamless digital ordering channel, the hotel effectively competes with external delivery apps while keeping spend within the property.<\/p>\n Mobile dining acts as an internal delivery marketplace. Meals are prepared on site, handled less, and collected fresh, ensuring a higher quality experience compared to off property services. The result is incremental revenue and stronger overall F&B performance.<\/p>\n The property has also removed printed menus from guestrooms, replacing them with QR codes on elevator stickers, tent cards and guest key cards. This provides instant access to up-to-date menus while reducing printing costs and paper waste.<\/p>\n Encouraging guests to order ahead and collect meals when ready has reduced congestion within the restaurant during busy periods. Guests simply pick up their food and return to their rooms, improving traffic flow and overall satisfaction.<\/p>\n For a hotel serving time conscious airport travelers, this flexibility is essential.<\/p>\n Graham Rushin, IRIS VP Sales and Marketing commented, \u201cFor Aloft New York LaGuardia Airport, IRIS Mobile Dining<\/a> delivers on multiple fronts. It supports lean operations, enhances guest convenience, protects F&B revenue and aligns with Marriott\u2019s digital standards.<\/p>\n As hotels continue to navigate staffing pressures and rising delivery competition, we\u2019re delighted that our fully integrated, mobile first solution can drive both efficiency and commercial performance for the team.\u201d<\/p>\n
With limited staffing, the ability to process orders digitally without phone calls has been a game changer, and our guests really appreciate the flexibility and ease of use.\u201d<\/p>\n