{"id":63108,"date":"2025-07-13T20:35:09","date_gmt":"2025-07-13T20:35:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/63108\/"},"modified":"2025-07-13T20:35:09","modified_gmt":"2025-07-13T20:35:09","slug":"customers-saved-billions-during-extended-prime-day","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/63108\/","title":{"rendered":"Customers Saved ‘Billions’ During Extended Prime Day"},"content":{"rendered":"

The eCommerce giant announced<\/a> Saturday (July 12) that its yearly summer sale produced record sales and savings in its newly expanded four-day form.<\/p>\n

\u201cThis year\u2019s Prime Day event was bigger than any previous four-day period that included a Prime Day event, with record sales and more items sold during the four days,\u201d the announcement said, also noting that customers saved \u201cbillions\u201d during the event.<\/p>\n

Among the event\u2019s top sellers were \u201cmillions\u201d of devices outfitted with Amazon\u2019s virtual assistant Alexa. The company said Alexa+, its personal assistant, and its artificial intelligence (AI)-powered shopping assistant<\/a>, Rufus, and AI Shopping Guides were also helpful in guiding customers to deals and product information.<\/p>\n

While Amazon did not provide dollar figures for the sale, figures from Adobe Analytics \u2014 cited by Reuters \u2014 showed online spending among U.S. retailers jumping 30%<\/a>, or $24.1 billion, during the four-day stretch that coincided with Prime Day.<\/p>\n

That\u2019s slightly higher than Adobe\u2019s earlier projection, which forecast that online spending would increase 28.4% year over year to reach $23.8 billion. That same projection also noted the importance of AI use for Amazon, predicting that retailers\u2019 AI-driven Prime Day traffic would increase by 3,200%<\/a>.<\/p>\n

Amazon\u2019s announcement came one day after the market research company Numerator released findings showing that the average household spend during the Prime Day sales event reached $156.37<\/a>.<\/p>\n

The average order size was $53.34, with close to two-thirds of the households that shopped during Prime Day placing two or more orders. The data also showed that two-thirds of the Prime Day items sold for under $20, 3% were over $100, and the leading categories were apparel and shoes, household essentials and home goods.<\/p>\n

\u201cOver half of shoppers purchased something they\u2019d been waiting to buy until it went on sale,\u201d the report said.<\/p>\n

Amazon declined to comment on these figures when reached by PYMNTS.<\/p>\n

Meanwhile, PYMNTS wrote last week about the way changes in Prime Day spending patterns \u2014 more than half of the sales during the first day came through a mobile device \u2014 reflect a \u201csubtle but seismic\u201d shift<\/a> in the way consumers pay.<\/p>\n

\u201cThe old model \u2014 credit card plus shipping address \u2014 is fading. Instead, new habits are being formed around wallets, embedded finance and more payments innovations,\u201d that report said.\u00a0<\/p>\n

Buy now, pay later<\/a> (BNPL) orders for Prime Day, the report added, were up 13.6% year over year for Tuesday\u2019s shopping event, according to data from Adobe.<\/p>\n","protected":false},"excerpt":{"rendered":"The eCommerce giant announced Saturday (July 12) that its yearly summer sale produced record sales and savings in…\n","protected":false},"author":3,"featured_media":63109,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[691,45139,2431,738,4051,29801,50,1695,751,6270,158,67,132,68,756],"class_list":{"0":"post-63108","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-alexa","10":"tag-amazon","11":"tag-artificial-intelligence","12":"tag-consumer-spending","13":"tag-ecommerce","14":"tag-news","15":"tag-prime-day","16":"tag-pymnts-news","17":"tag-retail","18":"tag-technology","19":"tag-united-states","20":"tag-unitedstates","21":"tag-us","22":"tag-whats-hot"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114847843750131803","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/63108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=63108"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/63108\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/63109"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=63108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=63108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=63108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}