{"id":6430,"date":"2025-06-22T22:36:12","date_gmt":"2025-06-22T22:36:12","guid":{"rendered":"https:\/\/www.europesays.com\/us\/6430\/"},"modified":"2025-06-22T22:36:12","modified_gmt":"2025-06-22T22:36:12","slug":"openai-and-jony-ives-io-brand-has-vanished-but-their-ai-hardware-deal-remains","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/6430\/","title":{"rendered":"OpenAI and Jony Ive\u2019s \u2018IO\u2019 brand has vanished, but their AI hardware deal remains"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">OpenAI has scrubbed mentions of io, the hardware startup co-founded by famous Apple designer Jony Ive, from its website and social media channels. The sudden change closely follows their recent announcement of <a href=\"https:\/\/www.theverge.com\/news\/671838\/openai-jony-ive-ai-hardware-apple\" target=\"_blank\" rel=\"noopener\">OpenAI\u2019s nearly $6.5 billion acquisition<\/a> and plans to create dedicated AI hardware.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">OpenAI tells The Verge the deal is still happening, but it scrubbed mentions due to a trademark lawsuit from Iyo, the hearing device startup spun out of Google\u2019s moonshot factory.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">The announcement blog post and a nine-minute video featuring Ive and OpenAI CEO Sam Altman are no longer available. The blog post from Ive and Altman announcing the deal said, \u201cThe io team, focused on developing products that inspire, empower and enable, will now merge with OpenAI to work more intimately with the research, engineering and product teams in San Francisco.\u201d<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">OpenAI spokesperson Kayla Wood:<\/p>\n<blockquote class=\"duet--article--blockquote ewrhy30 _1xwtict9\">\n<p class=\"duet--article--dangerously-set-cms-markup ewrhy38 _1xwtict1\">This page is temporarily down due to a court order following a trademark complaint from iyO about our use of the name \u2018io.\u2019 We don\u2019t agree with the complaint and are reviewing our options.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"OpenAI has scrubbed mentions of io, the hardware startup co-founded by famous Apple designer Jony Ive, from its&hellip;\n","protected":false},"author":3,"featured_media":6431,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[691,738,50,305,242,158,67,132,68],"class_list":{"0":"post-6430","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-news","11":"tag-openai","12":"tag-tech","13":"tag-technology","14":"tag-united-states","15":"tag-unitedstates","16":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114729411086644834","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/6430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=6430"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/6430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/6431"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=6430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=6430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=6430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}