{"id":653689,"date":"2026-03-13T22:47:22","date_gmt":"2026-03-13T22:47:22","guid":{"rendered":"https:\/\/www.europesays.com\/us\/653689\/"},"modified":"2026-03-13T22:47:22","modified_gmt":"2026-03-13T22:47:22","slug":"in-new-york-customers-are-going-coco-for-matthieu-blazys-chanel","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/653689\/","title":{"rendered":"In New York, Customers Are Going Coco for Matthieu Blazy\u2019s Chanel"},"content":{"rendered":"<p>\u201cI\u2019ve never seen you wait in any line, this is crazy,\u201d said one friend to another after returning from securing a bag of chocolates for sustenance. It was 1:23 pm on Friday the 13th and a chilly \u201cfeels like\u201d of 28 degrees outside Chanel\u2019s 57th Street boutique in New York City. Everyone was there for one reason and one reason only: to get their hands on\u2014or at least glimpse in real life\u2014the freshly available pieces from Matthieu Blazy\u2019s debut <a href=\"https:\/\/www.vogue.com\/fashion-shows\/spring-2026-ready-to-wear\/chanel\" target=\"_blank\" rel=\"nofollow noopener\">Chanel spring 2026<\/a> collection.<\/p>\n<p>Something of a <a href=\"https:\/\/www.vogue.com\/article\/inside-the-chanel-frenzy-in-paris\" target=\"_blank\" rel=\"nofollow noopener\">Matthieu-mania<\/a> has taken hold of Chanel boutiques of late. The collection officially launched in-stores in Paris on March 5 during Paris Fashion Week, and it elicited a kind of retail frenzy akin to the heyday of sample sales. Editors, VIPs, and VICs alike descended on the brand\u2019s locations across the city to shop the new items, particularly the east-west bags and the embossed croc pumps, before they were gone.<\/p>\n<p>For the vast majority of New Yorkers who were not in Paris, Blazy\u2019s debut collection landed exclusively in the uptown flagship this morning. I arrived at 1:03 pm, three minutes after the store\u2019s listed opening time, and the line was already down the block. Understandably, some customers in line declined to chat for privacy reasons (one woman said that her parents \u201cwould kill her\u201d), but many were excited to talk about their renewed passion for the house.<\/p>\n<p><img decoding=\"async\" alt=\"Image may contain Adult Person City Road Street Urban Accessories Bag Handbag Car Transportation and Vehicle\" loading=\"lazy\" class=\"ResponsiveImageContainer-dkeESL cQPiWi responsive-image__image\"   src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/03\/IMG_5413.JPG\"\/><\/p>\n<p>Live from the scene at 1:24 pm.<\/p>\n<p>\u201cI\u2019m not a big Chanel person, but [Matthieu] changed the vibe of the brand, and so for the first time there\u2019s a bunch of things where there\u2019s something I would wear,\u201d said Barbara, who watched videos of Blazy\u2019s debut show online. After texting with a sales associate in New Jersey, she was told about today\u2019s drop and budgeted on spending around $15,000, given the pair of shoes and bag that she wanted were available.<\/p>\n<p>\u201cI really liked what Matthieu did at Bottega [Veneta] so I was very curious to see what he was going to do at Chanel,\u201d said Jennifer, a 34-year-old accountant. She was on the hunt for the mint green and black croc pumps\u2014a standout item for the Paris shoppers, too. While she explained she enjoys casually consuming fashion content from editors and bloggers, she doesn\u2019t consider herself a runway diehard who watches all the big brand\u2019s collections. She was intent on buying great investment pieces she can pass down to her daughter, though it was exciting for her to see other people so animated about a collection.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cI\u2019ve never seen you wait in any line, this is crazy,\u201d said one friend to another after returning&hellip;\n","protected":false},"author":3,"featured_media":653690,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5122],"tags":[5229,50364,50365,405,403,5226,5225,5228,5227,67,586,132,5230,68,2969],"class_list":["post-653689","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-america","tag-chanel","tag-matthieu-blazy","tag-new-york","tag-new-york-city","tag-newyork","tag-newyorkcity","tag-ny","tag-nyc","tag-united-states","tag-united-states-of-america","tag-unitedstates","tag-unitedstatesofamerica","tag-us","tag-usa"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/116224304572591487","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/653689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=653689"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/653689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/653690"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=653689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=653689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=653689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}