Filmmaker Justin Anderson saw the condom shortage at the winter Olympics as an opportunity to merge his patriotism and entrepreneurial spirit.<\/p>\n
Sporting the U.S. flag\u2019s stars and stripes design on his pants \u2014 topped off by a red letterman-style jacket \u2014 his CheersJustin character answered the call to \u201cprotect\u201d American athletes at the 2026 Milan Cortina Winter Olympics.<\/p>\n
The Fort Worth-based entrepreneur set his first foray into film in Italy with a trailer titled \u201cThe Cortina Protocol,\u201d<\/a> which chronicles CheersJustin\u2019s adventures as the hard-to-miss character hands out condoms to various attendees and athletes at the Games.<\/p>\n You might have spotted the well-meaning, though maybe not too bright, CheersJustin in the background during some games. If you missed him there, you can see his new film trailer<\/a> released Sunday.\u00a0<\/p>\n \u201cThink of Borat, but in a more positive way. We\u2019re not making fun of anyone. CheersJustin is the character we\u2019re making fun of,\u201d Anderson said.\u00a0<\/p>\n The social media savvy businessman, known more for Woats brand granola and Bel Air<\/a> meat sauces, recently launched Goldust Pictures, a new film production company.\u00a0<\/p>\n Like many ventures by Anderson, he didn\u2019t start small. Much of his first film was set at the Olympics in Italy.\u00a0<\/p>\n The \u201cprotection\u201d CheersJustin offers the athletes and attendees is a reaction to stories that the Olympic Village was quickly running out of condoms.<\/p>\n Anderson\u2019s film ambitions date back to a trip to the 2018 Winter Olympics in Pyeongchang, South Korea, and then covering USA Shooting\u2019s first and only international Olympics competition before the 2020 Summer Olympics in Tokyo.\u00a0<\/p>\n He was inspired by Brent Folan, a former Fort Worth resident who gained fame for photobombing athletes during the 2016 games in Rio de Janeiro.<\/p>\n It was a combination of kismet and condoms that sparked Anderson\u2019s idea for the film.\u00a0<\/p>\n \u201cI was actually chatting with Brent who was at the Olympics, and he said the Winter Games were so much fun,\u201d Anderson said. \u201cRight after he messaged me, I refreshed Instagram. And the first thing on my feed was a story about the condom shortage, and I immediately thought \u2018this is a job for CheersJustin.\u2019\u201d\u00a0<\/p>\n Equipped with 500 boxes filled with two condoms and two bottles of lubricant each he obtained locally, Anderson got into entrepreneurial mode.\u00a0<\/p>\n He printed stickers for the boxes that said: \u201cCheersJustin, the nation\u2019s first line of defense for Team USA. America\u2019s partner in \u2018foreign relations.\u2019 Not paid for by the U.S. State Department and\/or Central Intelligence Agency.\u201d\u00a0<\/p>\n \u201cIt\u2019s a fun thing, and I handed out condoms and just had a great time,\u201d he said. \u201cThe energy of the Olympics is like nothing else. I don\u2019t normally keep up with sports, to be honest. With the Olympics, it is just this international party, and everyone is invited.\u201d<\/p>\n Anderson attended the Olympics with filmmaker Voy Pearson. \u201cThe Cortina Protocol\u201d features Olympic sports photography from George Lowe<\/a>.\u00a0<\/p>\n But that was just the start. Anderson is gearing up to film his first feature-length production, which will include scenes from the Olympics. He plans to shoot a majority of the picture in Fort Worth, with additional locations in New York and Italy.\u00a0<\/p>\n Anderson said he plans to develop narrative concepts that celebrate American cultural icons. He describes these projects as a blend of \u201cgonzo journalism with stylized action and irreverent humor in the tradition of classic American independent cinema.\u201d\u00a0<\/p>\n Anderson was an early entrepreneur with a flair for gaining publicity.\u00a0<\/p>\n Attending high school in Houston, Anderson broke one of his braces on a hard cluster of his favorite crunchy granola snack. Anderson had learned to cook from his Puerto Rican grandmother and Cajun-French mother, so he went to work on a more braces-friendly granola.\u00a0<\/p>\n In 2005, with a $500 loan from his grandmother, he started his first company, Anderson Trail Premium Soft Granola and convinced buyers at Central Market to place an order. Anderson became the youngest vendor in the grocer\u2019s history at age 18.\u00a0<\/p>\n He graduated high school in 2005 and was recruited to attend Texas Christian University by David Minor, himself an entrepreneur several times over and then at the school\u2019s Neeley Entrepreneurship Center.\u00a0<\/p>\n Shortly after college, Anderson transitioned the granola brand to Woats, repositioning the product as a \u201chealthy indulgent\u201d snack. The snack had wide appeal as Anderson discovered while at the 2018 Winter Olympics in Korea. He was getting photos with some of the U.S. Women\u2019s hockey team. One of the players saw Anderson\u2019s jacket which read, \u201cPowered by Woats.\u201d\u00a0<\/p>\n \u201cThey had just gotten their gold medal, and the player came over and asked me if I was the Woats guy. And she said she used to go to a Target in Minnesota to buy it, so we did a video together,\u201d Anderson said.<\/p>\n After going back to cooking during the pandemic, Anderson introduced Bel Air Ranch Herb & Spice Co. in 2021. He once again partnered with Central Market, which exclusively markets the brand in their meat department.<\/p>\n Along the way in his entrepreneurial journey, Anderson has befriended celebrities like Martha Stewart and Snoop Dogg.\u00a0<\/p>\n Since 2021, Anderson built a relationship with Panavision, the provider of cameras and lenses used by many major motion picture productions. Anderson said he will film the movie using their large format cameras and lenses in both digital and film. He doesn\u2019t have a timeline, but he wants it completed as soon as possible.\u00a0<\/p>\n \u201cIt\u2019ll be fun,\u201d he said. \u201cIt introduces the CheersJustin cinematic character and, as the trailer shows, he answers America\u2019s call to protect American athletes celebrating competition in a way that\u2019s very American with big Texas swagger.\u201d\u00a0<\/p>\n Bob Francis is business editor for the Fort Worth Report. Contact him at bob.francis@fortworthreport.org<\/a>.\u00a0At the Fort Worth Report, news decisions are made independently of our board members and financial supporters. Read more about our editorial independence policy here<\/a>.<\/p>\n This <a target=”_blank” href=”https:\/\/fortworthreport.org\/2026\/03\/18\/fort-worth-entrepreneur-uses-olympics-and-its-condom-shortage-to-vault-into-filmmaking\/”>article<\/a> first appeared on <a target=”_blank” href=”https:\/\/fortworthreport.org”>Fort Worth Report<\/a> and is republished here under a <a target=”_blank” href=”https:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/”>Creative Commons Attribution-NoDerivatives 4.0 International License<\/a>.<img src=”https:\/\/i0.wp.com\/fortworthreport.org\/wp-content\/uploads\/2021\/04\/cropped-favicon.png?resize=150%2C150&quality=80&ssl=1″ style=”width:1em;height:1em;margin-left:10px;”><\/p>\n <img id=”republication-tracker-tool-source” src=”https:\/\/fortworthreport.org\/?republication-pixel=true&post=452206&ga4=2820184429″ style=”width:1px;height:1px;”><script> PARSELY = { autotrack: false, onload: function() { PARSELY.beacon.trackPageView({ url: “https:\/\/fortworthreport.org\/2026\/03\/18\/fort-worth-entrepreneur-uses-olympics-and-its-condom-shortage-to-vault-into-filmmaking\/”, urlref: window.location.href }); } } <\/script> <script id=”parsely-cfg” src=”\/\/cdn.parsely.com\/keys\/fortworthreport.org\/p.js”><\/script>