{"id":683952,"date":"2026-03-26T20:50:20","date_gmt":"2026-03-26T20:50:20","guid":{"rendered":"https:\/\/www.europesays.com\/us\/683952\/"},"modified":"2026-03-26T20:50:20","modified_gmt":"2026-03-26T20:50:20","slug":"luxury-53-w-53-condo-in-nyc-has-seen-years-of-slow-sales","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/683952\/","title":{"rendered":"Luxury 53 W 53 condo in NYC has seen years of slow sales"},"content":{"rendered":"<p>No billionaire, no buzz.\u00a0<\/p>\n<p>For Manhattan\u2019s priciest towers, it often takes just one name to define a building. Ken Griffin did it at 220 Central Park South. Michael Dell helped do it at One57. <\/p>\n<p>Nearly a decade after sales began, 53 West 53 \u2014 the Jean Nouvel-designed condominium rising above the Museum of Modern Art \u2014 is still waiting for its equivalent.<\/p>\n<p>The 1,050-foot tower arrived with the pedigree to compete at the top of the market: a starchitect design, a prime Midtown location and direct ties to MoMA. But instead of blockbuster deals and bidding wars, the building has been marked by slow absorption, price cuts and a steady churn of listings.<\/p>\n<p>Several high-profile units have taken years to trade \u2014 and often at a discount.<\/p>\n<p>Nearly a decade after launching, 53 West 53 \u2014 the Jean Nouvel-designed tower above MoMA \u2014 has yet to achieve the kind of momentum seen at rival Billionaires\u2019 Row buildings, lacking a marquee buyer to anchor its reputation and facing slow sales, price cuts and ongoing inventory. Evan Joseph Studios<\/p>\n<p>Residence 65, initially listed in 2017 for $43.95 million, finally sold this January for $29.5 million after nearly nine years on the market, records show. Unit 30A spent roughly three years searching for a buyer before closing for about $8.55 million, below its $10.9 million ask. More recently, Residence 49A sold for $15.35 million after lingering since 2019, down slightly from its original $16.7 million price.<\/p>\n<p>Even today, a number of marquee units remain unsold.\u00a0<\/p>\n<p>A full-floor residence known as Penthouse 78 has been on the market since at least 2021 with an asking price around $64.7 million. Another high-floor unit, Residence 71, first listed for roughly $37.85 million, has since been reduced to $29 million and is still searching for a buyer. Unit 66, currently asking $34.4 million, has also seen a price cut from nearly $40 million.<\/p>\n<p>Taken together, the numbers point to a building still working through inventory long after its debut. Out of 161 units, roughly 40% are either on the market or have recently been rented, an unusually high share for a project of this scale and age.<\/p>\n<p>Nearby, other luxury towers tell somewhat similar stories. The supertall 125-unit 432 Park Ave., which for years <a href=\"https:\/\/nypost.com\/2025\/10\/20\/us-news\/432-park-ave-could-rain-chunks-of-concrete-if-nyc-supertalls-cracks-not-fixed\/\" rel=\"nofollow noopener\" target=\"_blank\">has nabbed headlines<\/a> over lawsuits charging alleged structural defaults, has 12 units now for sale, according to StreetEasy. Of those, the listings portal shows eight homes that have undergone at least a handful of years spent on and off the market, as well as undergoing discounts. One57, meanwhile, has just several current listings showing years of discounts. Central Park Tower, according to StreetEasy, has four units for sale whose histories show discounts since 2021.<\/p>\n<p>Still, more than a dozen units now listed at 53 W 53 show years of price cuts, according to StreetEasy, with certain debut dates stretching as far back to 2015 and 2016.<\/p>\n<p>Several units have lingered for years and sold at discounts, including Unit 65, which traded for $29.5 million after asking $43.95 million, and Residence 49A, which sold for $15.35 million after sitting on the market since 2019. Corbis via Getty Images<\/p>\n<p>On the resale side, most activity has clustered far below 53 West 53\u2019s aspirational pricing. While a handful of deals have crossed into the $40 million and $60 million range, the bulk of transactions have landed between roughly $3 million and $7 million, with smaller units closer to the $1 million mark.<\/p>\n<p>The rental market has offered another window into demand. <\/p>\n<p>One-bedroom units have typically leased in the $9,000 to $11,000 range, sometimes dipping into the $6,000s, when average rental units for luxe condos in the area go for at least $20,000 per month. <\/p>\n<p>\u201cI think it\u2019s magnificent, but I don\u2019t think people understand it,\u201d Keyan Sanai of Douglas Elliman told The Post, pointing to the tower\u2019s distinctive design. Unlike more traditional layouts, many units feature angled walls and structural elements that cut into usable space.\u00a0<\/p>\n<p>\u201cIt has these diagrids right in the corners. They\u2019re not your traditional rectangular layouts. And I think people have a hard time envisioning or seeing that,\u201d he said. \u00a0<\/p>\n<p>Out of 161 units, roughly 40% are either for sale or have recently been rented, while most transactions have clustered between $3 million and $7 million despite the building\u2019s ultra-luxury positioning. Evan Joseph Studios<\/p>\n<p>That design-forward approach, which was central to the building\u2019s identity, may have also narrowed its audience.<\/p>\n<p>\u201cIt\u2019s just a very niche product,\u201d Sanai said. \u201cIt has a different feel to it \u2014\u00a0very forward and European.\u201d<\/p>\n<p>He noted that even well-heeled buyers often prioritize practicality over architectural ambition. <\/p>\n<p>\u201cI\u2019ve seen people take the perfect square apartment, even though it\u2019s smaller, because they can visualize their furniture,\u201d Sanai said. \u201cAnd as someone who works in the industry, I\u2019m like, \u2018you\u2019re nuts to take that apartment over the other one,&#8217;\u201d Sanai said.\u00a0\u00a0<\/p>\n<p>\u201cThis building also has these original copper type windows, and I\u2019ve had buyers come in from the Far East and go, \u2018when are they going to finish the windows?\u2019 They just don\u2019t understand,\u201d Sanai reiterated. \u201cI think it\u2019s just harder to digest when you see the diagrid and these things in the living room that are cutting into the usable square footage that are supposed to be representative of art.\u201d\u00a0<\/p>\n<p>A spokesperson for 53 West 53 told The Post they \u201ccontinue to see strong global demand,\u201d in the building. <\/p>\n<p>\u201cSales have remained strong and aligned with the market, highlighted by the recent closing of a full-floor residence at $4,575 per square foot,\u201d the spokesperson said in a statement. \u201cWith over $122 million signed in 2025 and an additional $81 million already closed in 2026, the property is now approaching 70% sold.\u201d<\/p>\n<p>Brokers say the building\u2019s unconventional layouts may be limiting its appeal. Google Maps<\/p>\n<p>Keyan Sanai noted: \u201cI think it\u2019s magnificent, but I don\u2019t think people understand it,\u201d calling it \u201ca very niche product\u201d that has struggled to resonate broadly with buyers. Hayes Davidson<\/p>\n<p>At the same time, the absence of a high-profile buyer has left the tower without the kind of narrative boost that has propelled competing developments.<\/p>\n<p>\u201cI think it would generate press,\u201d Sanai said of a marquee purchase, though he added that many ultra-wealthy buyers prefer to keep their holdings private, which may be the case in this building. <\/p>\n<p>\u201c220 Central Park South has ties to \u2018Succession,\u2019 legacy, wealth, pre-war. And then you have this building, where it\u2019s artsy and just catered to a super niche audience,\u201d Sanai said.\u00a0<\/p>\n<p>\u201cI see something like this and I get excited. I actually love the architecture of this building \u2014\u00a0it is very Gotham City in the best way. It\u2019s actually a cool looking building. It\u2019s by no means an eyesore,\u201d Sanai said, adding that he believes the building is ahead of its time.\u00a0<\/p>\n<p>\u201cIf something doesn\u2019t hit the market at the right time. There\u2019s only so many things you can control.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"No billionaire, no buzz.\u00a0 For Manhattan\u2019s priciest towers, it often takes just one name to define a building.&hellip;\n","protected":false},"author":3,"featured_media":683953,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5122],"tags":[5229,2513,1037,244,2556,6335,76506,76507,42134,5418,5249,100264,405,403,5226,5225,5228,5227,4329,10204,57198,67,586,132,5230,68,2969],"class_list":["post-683952","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-america","tag-architecture","tag-art","tag-billionaires","tag-development","tag-exclusive","tag-luxe-listings","tag-luxe-living","tag-luxury-development","tag-luxury-real-estate","tag-manhattan","tag-moma","tag-new-york","tag-new-york-city","tag-newyork","tag-newyorkcity","tag-ny","tag-nyc","tag-real-estate","tag-residential-real-estate","tag-surreal-estate","tag-united-states","tag-united-states-of-america","tag-unitedstates","tag-unitedstatesofamerica","tag-us","tag-usa"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/116297454479825347","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/683952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=683952"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/683952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/683953"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=683952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=683952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=683952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}