By\u00a0Doug Feinberg | The Associated Press<\/p>\n
(AP) \u2013 Caitlin Clark, Angel Reese and Paige Bueckers are part of the new generation of women\u2019s basketball stars who have been able to profit off their name in college and build brands that have helped them excel off the court in the WNBA.<\/p>\n
All three players had national star power before stepping foot in the pros. Clark and Reese have made the All-Star Game in each of their first two seasons and are two of the most popular players in the league.<\/p>\n
Bueckers was voted a starter in her first All-Star Game this weekend.<\/p>\n
The next group up in college that is led by Hannah Hidalgo, Flau\u2019jae Johnson, Olivia Miles and JuJu Watkins has already benefitted from the name, likeness and image. According to On3, Johnson\u2019s NIL valuation is $1.5 million.<\/p>\n
\u201cNIL, man, it is beautiful,\u201d Johnson said. \u201cThis year in March Madness, I had about five commercials running and you know it was so cool watching the game, then seeing myself come on. It\u2019s just a great opportunity.\u201d<\/p>\n
Johnson is a guard at LSU, one of the top schools for NIL in a variety of sports from football to women\u2019s gymnastics to women\u2019s basketball. Johnson, who also has a music career, has gained from the exposure the school has given her, doing national media campaigns with Experian and Powerade.
Hildago, who will be entering her junior year at Notre Dame, is happy that players can finally profit off their own images as opposed to the school getting it all.<\/p>\n
\u201cIt\u2019s a blessing. Schools for decades have been able to make money off of college players\u2019 names. So for now, for student athletes to be able to make money off of how they carry themselves, you know, we\u2019re a brand ourselves,\u201d she said. \u201cI\u2019m a brand myself and so be able to make money off of my name is honestly truly a blessing and just taking advantage of it is the biggest thing.\u201d<\/p>\n
Johnson, Hidalgo and Miles, who helped the U.S. qualify for the World Cup next year by winning gold at the AmeriCup earlier this month, all said that they don\u2019t let the NIL deals they have get in the way of their sport. They credit having a strong support system around them as well as people who handle the deals for them.<\/p>\n
\u201cI really dedicate one or two times a week to kind of get all my stuff done,\u201d Miles said. \u201cMy agent is very good at scheduling that, but most of my money comes from the collective deal, so for that I really don\u2019t have to do much, which is nice. But any other of the other side deals, my agent will send a videographer out to help me or have her edit stuff or whatever it may be.\u201d<\/p>\n
Getting deals and earning money hasn\u2019t just helped the players financially. Some have given back to their communities, including Johnson.<\/p>\n
\u201cI just want to be one of those people that uses NIL the right way,\u201d she said. \u201cThis year I did a campaign with Experian and we relieved $5 million in debt right for families in Louisiana and then every game we won we added $100,000 to the pot.\u201d<\/p>\n
Johnson said it was really touching and emotional when she would receive videos on Instagram from people she helped.<\/p>\n
\u201cI\u2019m really using my platform for impact for real. So I think that\u2019s the best part of NIL and just making it better for the young girls that\u2019s coming behind us,\u201d she said.<\/p>\n
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The Associated Press\u2019 women in the workforce and state government coverage receives financial support from Pivotal Ventures. AP is solely responsible for all content. Find AP\u2019s\u00a0standards<\/a>\u00a0for working with philanthropies, a list of supporters and funded coverage areas at\u00a0AP.org<\/a>.<\/p>\n ___<\/p>\n