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Kristi O\u2019Brien (left) and Kit Ulrich [Photos: LTK]<\/p>\n
Dallas-based influencer commerce marketing platform LTK announced two newly created C-suite roles to scale innovation and revenue across its creator, consumer, and brand platforms. Kristi O\u2019Brien has been appointed chief revenue officer (CRO) and Kit Ulrich has been appointed Chief Experience Officer (CXO).<\/strong><\/p>\n As LTK marks its 14th anniversary, users are purchasing more than $5 billion worth of products through the LTK platform and brands are investing hundreds of millions into LTK Creators each year, the company said\u2014adding that nearly 40% of Gen Z and Millennial women in the U.S. use LTK today.<\/p>\n All those big numbers help explain why, just last month, LTK was one of two Dallas companies to make TIME\u2019s 2025 list of the 100 most influential companies<\/a>. <\/strong>(The other was Colossal Biosciences.) In 2023, LTK Co-Founder and President Amber Venz Box told Fortune how she launched her $2 billion influencer marketing platform with only $236 in her bank account<\/a>.<\/p>\n O\u2019Brien will focus on brand and strategic partnerships<\/p>\n New CRO O\u2019Brien will focus on advancing LTK\u2019s brand and strategic partnerships globally. Since joining LTK in 2018, she has driven hundreds of millions of dollars in annual revenue and integrated more than 9,000 retailers and over 1 million brands into the LTK platform. Each year, under O\u2019Brien\u2019s leadership, brands run more than 55,000 collaborations across creators\u2019 entire digital portfolios, including social media and their LTK communities, the company said.<\/p>\n Recently, O\u2019Brien also led the development of LTK\u2019s partnership with Pinterest, enabling original LTK Creator content to reach Pinterest\u2019s 570 million monthly users, further expanding creator reach and brand value.<\/p>\n Before LTK, O\u2019Brien worked at Allen & Company, a New York-based investment bank, where she advised on over $150 billion in transactions for companies in the media and technology industries.<\/p>\n Ulrich to lead all LTK product organizations<\/p>\n In her new role, Ulrich will lead all product organizations across the LTK ecosystem\u2014including its apps and platforms for creators, consumers, and brands\u2014under one unified experience team. She\u2019ll also lead all creator success and growth teams, as well as the consumer and creator marketing teams in this new organization. LTK said that this unification will deliver a stronger, more connected experience for creators and brands alike, ultimately driving greater success for both.<\/p>\n Ulrich has led the transformation of LTK from a shopping-only platform into a destination for creator-led communities, the company said.<\/p>\n Under her leadership, LTK recently relaunched the LTK app, the company\u2019s consumer app, and introduced powerful content creation and community management tools for creators in the LTK Creator app. The company said results have already shown significant impact with a 138% increase in time spent in the LTK app and a 160% increase in video views.<\/p>\n Before joining LTK in 2020, Ulrich served as chief product officer at Shutterstock and WeightWatchers, and managing director at FirstMark Capital, a top 10 venture capital firm.<\/p>\n LTK said it has more than $3 billion invested in creators.<\/p>\n Don\u2019t miss what\u2019s next. Subscribe\u00a0to\u00a0Dallas\u00a0Innovates.<\/p>\n Track Dallas-Fort Worth\u2019s business and innovation landscape with our curated news in your inbox Tuesday-Thursday.<\/p>\n \u00a0<\/p>\n \tR E A D\u00a0\u00a0 N E X T\t<\/p>\n Six local entrepreneurs have joined 494 other “women at the top of their games” by making Inc.’s Female Founders 500 list. From a nonprofit helping battle-scarred veterans to an influencer marketing innovator to a nationwide “all-American” bakery chain and more, here’s what the six women created\u2014and why they’re thriving.<\/p>\n<\/li>\n Fort Worth-based marketing agency The Starr Conspiracy has officially rebranded as TSC, signaling a new era with fresh leadership. CEO Ashley Bernard is steering the agency toward innovation, AI investment, and cutting-edge marketing strategies, with the rebrand unveiled at the 2024 HR Technology Conference & Exposition.<\/p>\n<\/li>\n Trinity Christian Academy has named Lisa Wong, a former Raytheon engineer and TCA\u2019s director of technology, as its first chief innovation officer. Wong will lead the integration of cutting-edge technology, foster innovation, and prepare students for future careers.<\/p>\n<\/li>\n Dallas-based LTK is proving that North Texas startups can go toe-to-toe with Silicon Valley giants. In a recent interview with Axios, Amber Venz Box discussed the company’s impressive growth in the creator economy space.<\/p>\n<\/li>\n The company said that COO Jim Breuer will drive a more holistic view of its markets, strengths, and needs in project delivery and talent allocation. Kevin Hammonds succeeds John Reynolds, who will retire from the company after nearly 40 years of service.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Kristi O\u2019Brien (left) and Kit Ulrich [Photos: LTK] Dallas-based influencer commerce marketing platform LTK announced two newly created…\n","protected":false},"author":3,"featured_media":71392,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5135],"tags":[49952,49953,5229,49954,49955,49947,1596,3991,49956,49957,17222,49958,358,3187,67,586,132,5230,68,2969],"class_list":{"0":"post-71391","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dallas","8":"tag-amber-benz-box","9":"tag-amber-box","10":"tag-america","11":"tag-baxter-box","12":"tag-chief-experience-officer","13":"tag-chief-revenue-officer","14":"tag-dallas","15":"tag-gen-z","16":"tag-kit-ulrich","17":"tag-kristi-obrien","18":"tag-ltk","19":"tag-millenials","20":"tag-texas","21":"tag-tx","22":"tag-united-states","23":"tag-united-states-of-america","24":"tag-unitedstates","25":"tag-unitedstatesofamerica","26":"tag-us","27":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114871668812555893","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/71391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=71391"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/71391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/71392"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=71391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=71391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=71391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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