{"id":72879,"date":"2025-07-18T14:39:08","date_gmt":"2025-07-18T14:39:08","guid":{"rendered":"https:\/\/www.europesays.com\/us\/72879\/"},"modified":"2025-07-18T14:39:08","modified_gmt":"2025-07-18T14:39:08","slug":"how-2-stanford-grads-turned-an-idea-into-a-wnba-partnership","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/72879\/","title":{"rendered":"How 2 Stanford Grads Turned an Idea Into a WNBA Partnership"},"content":{"rendered":"<p>\n    Opinions expressed by Entrepreneur contributors are their own.  <\/p>\n<p>The tampon hasn&#8217;t changed much since it was invented over 80 years ago by a male doctor named Earle Haas. That might suggest the design was flawless \u2014 but ask the people who use them, and you&#8217;ll hear a different story.<\/p>\n<p>&#8220;Period products are unreliable in critical moments,&#8221; says athlete and entrepreneur Amanda Calabrese. &#8220;For athletes, that could be sporting moments, but for a mom, it could be dropping your kids off at school, or running through the airport.&#8221;<\/p>\n<p>Instead of <a href=\"https:\/\/www.entrepreneur.com\/starting-a-business\/how-to-reject-the-status-quo-and-redefine-your-success\/440952\" rel=\"nofollow noopener\" target=\"_self\">accepting the status quo<\/a>, Calabrese and her Stanford classmate and fellow athlete, Greta Meyer, set out to rethink the product entirely. In 2019, they created Sequel, the world&#8217;s first spiral tampon, engineered by and for people who actually use it.<\/p>\n<p><b>Related: <a href=\"https:\/\/www.entrepreneur.com\/starting-a-business\/how-this-tampon-company-overcame-investor-knowledge-gaps\/289268\" rel=\"nofollow noopener\" target=\"_self\">How This Tampon Company Overcame Investor Knowledge Gaps and Raised $11.2 Million<\/a><\/b><\/p>\n<p>Engineering meets experience<\/p>\n<p>The idea for Sequel wasn&#8217;t born out of a desire to make money \u2014 it was about <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/how-to-build-a-startup-that-solves-real-problems\/487609\" rel=\"nofollow noopener\" target=\"_self\">solving a real problem.<\/a> Calabrese and Meyer met at Stanford, where they both majored in mechanical engineering. But their connection ran deeper than academics. Both were high-level athletes: Meyer played Division I lacrosse for Stanford, while Calabrese is a six-time national champion in lifesaving, which is a whole other story.<\/p>\n<p>&#8220;I&#8217;ve competed around the world wearing nothing but a star-spangled Team USA bikini, sometimes for 10-hour events on the beach,&#8221; Calabrese says. &#8220;You&#8217;re running, sweating, constantly going from wet to dry, and then add your period on top of that.&#8221;<\/p>\n<p>Meyer had similar frustrations during her time on the lacrosse team. She and her teammates, often wearing white home skirts, frequently struggled with unreliable period products.<\/p>\n<p>&#8220;In the locker room, they were always talking about how they could improve the experience,&#8221; Calabrese recalls.<\/p>\n<p>One day in a shared entrepreneurship class, Meyer approached Calabrese with an idea: why not build a better period product?<\/p>\n<p>&#8220;She pointed out that we were both engineering students and athletes, and that this would be perfect for our Entrepreneurship project,&#8221; Calabrese says. &#8220;I was immediately on board.&#8221;<\/p>\n<p>Calabrese and Meyer were so committed to the idea that they expanded it into their senior capstone. At Stanford, capstones require a working proof of concept. So the duo went above and beyond, raising $50,000 in grant funding to continue the project after graduation and prove its potential beyond the classroom.<\/p>\n<p>While most college grads spent that first post-grad summer relaxing or traveling, Calabrese and Meyer traded in pool parties for manufacturing plant tours.<\/p>\n<p>&#8220;We spent that summer refining our idea and learning through Stanford&#8217;s accelerator, StartX,&#8221; Calabrese says. &#8220;We knew we&#8217;d need funding to kick off R&amp;D, so we focused on crafting our pitch, and not long after COVID, we closed a $1 million pre-seed round to get things off the ground.&#8221;<\/p>\n<p><b>Related: <a href=\"https:\/\/www.entrepreneur.com\/business-news\/wnba-legend-lisa-leslie-on-building-legacy-beyond-the-game\/491870\" rel=\"nofollow noopener\" target=\"_self\">WNBA Legend Lisa Leslie on Building Legacy Beyond the Game<\/a><\/b><\/p>\n<p>From the lockeroom to the lab<\/p>\n<p>Starting with a <a href=\"https:\/\/www.entrepreneur.com\/starting-a-business\/every-business-needs-to-solve-a-pain-point-does-yours\/487290\" rel=\"nofollow noopener\" target=\"_self\">clear problem<\/a> gave the co-founders direction, but there were more questions to be answered before they could start developing solutions.<\/p>\n<p>&#8220;Now we had to ask: Why aren&#8217;t these products doing their job?&#8221; Calabrese asks. &#8220;And what exactly is the job they&#8217;re supposed to do?&#8221;<\/p>\n<p>After conferring with countless female athletes, they determined that the primary issue was what the industry calls &#8220;bypass leakage.&#8221;<\/p>\n<p>Upon deeper reflection, the duo realized this issue was the byproduct of a design flaw.<\/p>\n<p>&#8220;Tampons have vertical channels that go top to bottom on the outside of the product,&#8221; Calabrese explains. &#8220;This effectively funnels the fluid away from the absorbent core and down the side of the product.&#8221;<\/p>\n<p>Recognizing the mechanical inefficiency of this outdated design, the pair came up with the concept for Sequel&#8217;s masthead product: the spiral tampon. By introducing a spiral into the tampon&#8217;s construction, they created a horizontal flow path alongside the existing vertical channels. This design increases surface area, promotes even absorption and helps prevent premature leaks by disrupting the downward flow.<\/p>\n<p>&#8220;We spent years testing the fluid mechanics behind the design,&#8221; Calabrese says. &#8220;I even have a video from our dorm room where we were illustrating those concepts.&#8221;<\/p>\n<p>Eventually, they started hand-pressing prototypes.<\/p>\n<p>&#8220;Greta was in a full cleanroom suit, manually applying heat and pressure to create and test each one,&#8221; Calabrese recalls.<\/p>\n<p>The capstone goes courtside<\/p>\n<p>Since then, Sequel has flourished, becoming the first tampon partnership in the history of the NCAA by sponsoring Stanford athletics. They&#8217;ve worked with Athletes Unlimited, USL and Unrivaled.<\/p>\n<p>Now, the company is taking its next big step, partnering with one of the <a href=\"https:\/\/www.entrepreneur.com\/leadership\/wnba-president-lisa-borders-shares-why-she-believes\/318920\" rel=\"nofollow noopener\" target=\"_self\">WNBA&#8217;s<\/a> premier teams, the Indiana Fever. The founders reached out to Fever star Lexie Hull, who attended Stanford herself, and left with an NCAA national championship and a bachelor&#8217;s AND master&#8217;s in management science and engineering to show for it.<\/p>\n<p>&#8220;Lexie remembered hearing about us as an example in one of her entrepreneurship classes,&#8221; Calabrese shares. &#8220;We reached out to her to be our first WNBA ambassador, and she was so excited.&#8221;<\/p>\n<p>The partnership offers clear financial upside for Sequel, but for Calabrese, the intangibles matter even more. &#8220;These athletes are role models,&#8221; she says. &#8220;Thousands of little girls across the country look up to players on the Fever and see themselves in these athletes.&#8221;<\/p>\n<p>She notes that the first period product someone uses is often the one they stick with for life.<\/p>\n<p>&#8220;Getting to work with real-life superheroes like Lexie Hull means everything to the young audience we want to reach,&#8221; Calabrese says. &#8220;But beyond that, we&#8217;re normalizing conversations around tampons and period care, ultimately aiming for them to be seen as essential game day gear, just like soccer cleats.&#8221;<\/p>\n<p>After six years of research, testing, development, and navigating FDA commercial standards, Sequel is beginning to make waves in an industry that hasn&#8217;t evolved in decades.<\/p>\n<p>&#8220;We believe Sequel can dramatically improve the experience of athletes and fans everywhere,&#8221; Calabrese says. &#8220;From little girls playing softball to the moms cheering them on, everyone deserves better.&#8221;<\/p>\n<p>With its spiral design and athlete-driven mission, Sequel isn&#8217;t just redesigning a product. It&#8217;s redefining the conversation around period care.<\/p>\n","protected":false},"excerpt":{"rendered":"Opinions expressed by Entrepreneur contributors are their own. The tampon hasn&#8217;t changed much since it was invented over&hellip;\n","protected":false},"author":3,"featured_media":72880,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[12469,25034,51010,26383,51011,3630,3971,14467,2426,3221,15203,12490,62,12470,51012,67,132,68,232],"class_list":{"0":"post-72879","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wnba","8":"tag-business-culture","9":"tag-business-ideas","10":"tag-business-models","11":"tag-devices","12":"tag-female-leaders","13":"tag-growing-a-business","14":"tag-health-wellness","15":"tag-health-and-wellness","16":"tag-innovation","17":"tag-marketing","18":"tag-personal-health","19":"tag-science-technology","20":"tag-sports","21":"tag-starting-a-business","22":"tag-tampon","23":"tag-united-states","24":"tag-unitedstates","25":"tag-us","26":"tag-wnba"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114874755601271695","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/72879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=72879"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/72879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/72880"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=72879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=72879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=72879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}