{"id":73304,"date":"2025-07-18T18:19:09","date_gmt":"2025-07-18T18:19:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/73304\/"},"modified":"2025-07-18T18:19:09","modified_gmt":"2025-07-18T18:19:09","slug":"connecticut-causes-social-media-stir-with-pizza-ads-in-nyc","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/73304\/","title":{"rendered":"Connecticut causes social media stir with pizza ads in NYC"},"content":{"rendered":"<p class=\"text | article-text\">HARTFORD, Conn. (WFSB) &#8211; Recent billboards in New York City have caused quite a stir. <\/p>\n<p class=\"text | article-text\">A campaign, launched by the Connecticut Office of Statewide Marketing &amp; Tourism, placed billboards in iconic spots like Times Square and Mott Street to promote CT\u2019s signature coal-fired apizza. <\/p>\n<p class=\"text | article-text\">The billboards included messages like, \u2018The Nation\u2019s Best Pizza\u2014Not You, New York.\u2019<\/p>\n<p class=\"text | article-text\">Passersby were invited to call 1-844-CTPIZZA or visit <a href=\"https:\/\/linkprotect.cudasvc.com\/url?a=http%3a%2f%2fwww.betterpizzainCT.com&amp;c=E,1,HRqi3QZ4rXEtxvRJDGifly4KiEKkKJgvU5nB1DQTMtZWaRXblVOk1vVhGdIzAT4DPavSWAxoOWY3bqENPyKRCSrv4hlcgpTV5qUiytyvEo9zCPj1bkGc&amp;typo=1\" rel=\"noopener\" title=\"https:\/\/linkprotect.cudasvc.com\/url?a=http%3a%2f%2fwww.betterpizzainCT.com&amp;c=E,1,HRqi3QZ4rXEtxvRJDGifly4KiEKkKJgvU5nB1DQTMtZWaRXblVOk1vVhGdIzAT4DPavSWAxoOWY3bqENPyKRCSrv4hlcgpTV5qUiytyvEo9zCPj1bkGc&amp;typo=1\" target=\"_blank\"><b>www.betterpizzainCT.com<\/b><\/a> to weigh in, and they did. <\/p>\n<p class=\"text | article-text\">\u201cWhat started as a few cheeky billboards turned into a full-blown national food fight \u2014 with NYC\u2019s mayor <a href=\"https:\/\/x.com\/NYCMayor\/status\/1935351653797883948\" rel=\"\" title=\"https:\/\/x.com\/NYCMayor\/status\/1935351653797883948\">weighing in<\/a>, radio and TV hosts clapping back with cheesy stunts, and thousands of pizza lovers jumping into the fray,&#8221; said the Connecticut Office of Statewide Marketing &amp; Tourism. \u201cBut Connecticut didn\u2019t just stir the pot \u2014 the state backed it up with data, viral reactions, and the kind of cultural moments money can\u2019t buy. This wasn\u2019t just a pizza campaign. It became a case study in how to spark a national conversation\u2026 with a side of mozz.&#8221;<\/p>\n<p class=\"text | article-text\">According to Google Analytics and Arrivalist, <\/p>\n<ul class=\"list | article-list\">\n<li>Day trips to New Haven from NYC rose 22% in June.<\/li>\n<li>Overnight stays from NYC to New Haven in June were up 12%.<\/li>\n<li><a href=\"https:\/\/linkprotect.cudasvc.com\/url?a=https%3a%2f%2fCTvisit.com&amp;c=E,1,Hk7PgE__pMHtL4LvVk_SwBCSpQglDjmPb_ZW3gmNWZv5OYRec_F6L8PXkt06Ny8GnLhegeH_KL11dszgUo5iQXh6RNF6ccv26XPrgqGzLtk,&amp;typo=1&amp;ancr_add=1\" target=\"_blank\" title=\"https:\/\/linkprotect.cudasvc.com\/url?a=https%3a%2f%2fCTvisit.com&amp;c=E,1,Hk7PgE__pMHtL4LvVk_SwBCSpQglDjmPb_ZW3gmNWZv5OYRec_F6L8PXkt06Ny8GnLhegeH_KL11dszgUo5iQXh6RNF6ccv26XPrgqGzLtk,&amp;typo=1&amp;ancr_add=1\" rel=\"noopener\">CTvisit.com<\/a> pizza-related pageviews jumped over 50% in June. <\/li>\n<li>The campaign generated $13M+ in earned media ad value \u2014 on a $220K spend. <\/li>\n<\/ul>\n<p class=\"text | article-text\">The state says they received more pro-Connecticut pizza feedback from folks in New York, Chicago, and Detroit than pushback.<\/p>\n<p class=\"text | article-text\">\u201cWe know exactly what we\u2019re doing,\u201d said Anthony Anthony, Chief Marketing Officer for the State of Connecticut. \u201cThis isn\u2019t about being subtle\u2014we\u2019re telling the world we\u2019re the best. Connecticut\u2019s pizza legacy doesn\u2019t need a spotlight. We just turned it on so everyone else could see it. The quality, the taste, the diversity\u2014our pizza speaks for itself\u2014has for generations\u2014and we invite the world to experience it for themselves.\u201d<\/p>\n<p class=\"copyright |\">Copyright 2025 WFSB. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"HARTFORD, Conn. (WFSB) &#8211; Recent billboards in New York City have caused quite a stir. A campaign, launched&hellip;\n","protected":false},"author":3,"featured_media":73305,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5122],"tags":[5229,2738,51254,16563,405,403,5226,5225,5228,5227,16564,67,586,132,5230,68,2969],"class_list":{"0":"post-73304","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-america","9":"tag-connecticut","10":"tag-ct","11":"tag-new-haven","12":"tag-new-york","13":"tag-new-york-city","14":"tag-newyork","15":"tag-newyorkcity","16":"tag-ny","17":"tag-nyc","18":"tag-pizza","19":"tag-united-states","20":"tag-united-states-of-america","21":"tag-unitedstates","22":"tag-unitedstatesofamerica","23":"tag-us","24":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114875620612644317","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/73304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=73304"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/73304\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/73305"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=73304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=73304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=73304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}