{"id":734970,"date":"2026-04-17T18:29:19","date_gmt":"2026-04-17T18:29:19","guid":{"rendered":"https:\/\/www.europesays.com\/us\/734970\/"},"modified":"2026-04-17T18:29:19","modified_gmt":"2026-04-17T18:29:19","slug":"apple-store-becomes-backdrop-for-honors-brazen-hong-kong-ad-stunt","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/734970\/","title":{"rendered":"Apple Store Becomes Backdrop for Honor’s Brazen Hong Kong Ad Stunt"},"content":{"rendered":"

Photos have been making the rounds on Chinese social media today showing an Honor-branded advertising truck parked directly in front of Apple Canton Road store in Hong Kong, promoting the company’s new Honor 600 series smartphone<\/a>. <\/p>\n

\"honor
The truck’s ad features the slogan “It’s our HONOR” alongside the phrase “orange to orange,” which appears to be a play on the English idiom “apples to apples” \u2013 referring to a like-for-like comparison. The slogan is paired with an image of the Honor phone, in a finish that bears more than a passing resemblance to the iPhone 17 Pro’s Cosmic Orange.<\/p>\n

It’s a brazen stunt for a brand that spun off from Huawei in 2020 before being sold off to another entity to bypass U.S. sanctions. Using Apple’s retail store as a backdrop to pitch your rival device with a similar color is one thing, but when the design is arguably a shameless copy, you’re definitely out of ideas. <\/p>\n

Apple is unlikely to make a big stink about such guerrilla marketing, as it would only amplify it. And as they say, imitation is the sincerest form of flattery.<\/p>\n

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