{"id":740,"date":"2025-06-21T00:17:08","date_gmt":"2025-06-21T00:17:08","guid":{"rendered":"https:\/\/www.europesays.com\/us\/740\/"},"modified":"2025-06-21T00:17:08","modified_gmt":"2025-06-21T00:17:08","slug":"jimmy-fallon-talks-about-his-on-brand-nbc-series","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/740\/","title":{"rendered":"Jimmy Fallon Talks About His \u2018On Brand\u2019 NBC Series"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<a href=\"https:\/\/deadline.com\/tag\/jimmy-fallon\/\" id=\"auto-tag_jimmy-fallon\" data-tag=\"jimmy-fallon\" target=\"_blank\" rel=\"noopener\">Jimmy Fallon<\/a> was in Cannes this week to promote his <a href=\"https:\/\/deadline.com\/2025\/04\/jimmy-fallon-unscripted-series-on-brand-nbc-1236369854\/\" target=\"_blank\" rel=\"noopener\"><a href=\"https:\/\/deadline.com\/tag\/nbc\/\" id=\"auto-tag_nbc\" data-tag=\"nbc\" target=\"_blank\" rel=\"noopener\">NBC<\/a> reality competition series On Brand.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe Tonight Show host spent 36 hours in the south of France for the Cannes Lions advertising event, apt given that his new show is essentially all about advertising.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cIt\u2019s so beyond product placement,\u201d Fallon said on a panel hosted by Savannah Guthrie. \u201cWe\u2019re giving you 40 minutes as opposed to a 30-second spot. I\u2019m talking about your brand for a whole hour.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tHosted, executive produced and created by Fallon,\u00a0On Brand\u00a0follows Fallon as he starts a marketing agency. The On Brand Agency creatives will work with a major brand in need of a big idea for a massive, high-priority campaign \u2013 from creating earworm jingles and unbelievable activations to producing the most quotable commercials and must-have merchandise. They will have access to the client\u2019s businesses before pitching their vision to a brand representative, along with former Netflix marketing chief Bozoma Saint John, who stars alongside Fallon, with only the best ideas moving on to proof of concept and the opportunity to see their campaign brought to life on the national stage after each episode.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tIn a final big assignment, one person will be named the best in the business and given a cash prize.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tBrands include Captain Morgan, Dunkin\u2019, KitchenAid, Marshalls, Pillsbury, Samsung, Sonic Drive-In, Southwest and Therabody.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tOn the panel, Fallon thanked NBC Sales and CAA for making it happen. \u201cThis is just an idea that I typed up on my iPad and sent it to NBC,\u201d he added.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tIn a clip, Fallon also appears to have gone under cover as a biker with a big beard. Watch below.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"Jimmy Fallon was in Cannes this week to promote his NBC reality competition series On Brand. The Tonight&hellip;\n","protected":false},"author":3,"featured_media":741,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[171,1029,1030,1031,173,67,132,68],"class_list":{"0":"post-740","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-entertainment","9":"tag-jimmy-fallon","10":"tag-nbc","11":"tag-on-brand-with-jimmy-fallon","12":"tag-tv","13":"tag-united-states","14":"tag-unitedstates","15":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114718483624416868","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=740"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/740\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/741"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}