Cara Delevingne, Alec Baldwin and other A\u2011listers are learning their fame isn\u2019t translating to big bucks \u2014 on the home front.<\/p>\n
The actors have been unable to offload their luxe New York pads, with Delevingne temporarily taking her Gramercy Park home off the market late last week and Baldwin\u2019s wife, Hilaria, recently hitting social media<\/a> to shill their lingering Hamptons abode.<\/p>\n Like for the Average Joe, if a celebrity-owned home isn\u2019t priced right, it won\u2019t sell, industry sources told The Post.<\/p>\n Cara Delevingne has tried selling her grand New York home \u2014 though it has been a challenge on the market. WireImage<\/p>\n She purchased the dwelling from Jimmy Fallon, who dressed the aerie with signature flair. Anton Brookes at H5 Property<\/p>\n Every turn through the home uncovers a thrilling new sight, but that hasn\u2019t resonated lately with the market. Anton Brookes at H5 Property<\/p>\n \u201cI think inherent in listings like this is there\u2019s an assumption that an association with a celebrity brings a premium,\u201d said longtime appraiser Jonathan Miller. \u201cAnd in a market like Manhattan or the Hamptons, that simply isn\u2019t supported by empirical data.\u201d<\/p>\n \u201cPeople aren\u2019t paying a premium in general for an apartment because an actor lived there,\u201d echoed Compass broker Pamela D\u2019Arc, who The Post reported sold<\/a> Daniel Craig and Rachel Weisz\u2019s off-market Cobble Hill brownstone for $11.8 million in March. \u201cIt still matters how you price and how you market something.\u201d (She declined to comment on the couple\u2019s sale.)<\/p>\n Exceptions, she said, would be a unique legendary trophy property like the 15-room, 5,300-square-foot penthouse at 1040 Fifth Ave. where Jacqueline Kennedy Onassis lived for 30 years.<\/p>\n Delevingne, the English model-actress, purchased comedian-late night TV host Jimmy Fallon\u2019s four-unit triplex combo spread at 34 Gramercy Park East in 2022 for $10.8 million<\/a>.<\/p>\n She listed the whimsical 5,000-square-foot triplex for sale October 2025 at $11 million before slashing it by 9% a couple of months later. She was poised to sell it for a $1 million price cut in December. The listing was temporarily taken off the market last week, according to a StreetEasy listing update.<\/p>\n \u201cThis is a very specific decor, and it may not appeal to everyone,\u201d a luxury broker said.<\/p>\n We hear the colorful dwelling, whose eye-catching decorations Delevingne largely left in place from Fallon\u2019s ownership, will return for sale \u2014 though the forthcoming asking price isn\u2019t clear.<\/p>\n Alec and Hilaria Baldwin have spent the past four years trying to sell their Amagansett escape. WWD via Getty Images<\/p>\n An aerial of the compound, which listed in 2022. Saunders & Associates<\/p>\n A living area inside the Baldwins\u2019 Hamptons property. Saunders & Associates<\/p>\n Out east, the Baldwins have their own property problem.<\/p>\n Their sprawling Amagansett estate at 335 Town Lane has struggled to find a buyer for nearly four years. The 10,000-square-foot Hamptons home has been on and off the market, most recently returning<\/a> with a roughly $20 million price tag in January following a $1 million discount. All told, the total discounts at the five-bedroom, eight-bathroom home come to approximately $10 million since the property\u2019s initial $29 million list price.<\/p>\n In the latest attempt to offload the property, Hilaria Baldwin posted a promotional video to her Instagram<\/a>. That is the second hands-on effort by the couple with Alec Baldwin doing a marketing video<\/a> at one point.<\/p>\n \u201cMaybe he wants to sell it, maybe he doesn\u2019t,\u201d the luxury broker said. \u201cThere are people who do put things on the market, and it\u2019s like, \u2018if you get my price, I\u2019ll sell. If you don\u2019t, I\u2019m not selling.’\u201d<\/p>\n Hamptons brokers have previously said eight\u2011figure buyers tend to prefer new or extensively renovated oceanfront homes south of the highway, putting older estates like the Baldwins\u2019 at a disadvantage.<\/p>\n Late comedian Joan Rivers lived in a famously ornate apartment \u2014 and served as her co-op board\u2019s president. FilmMagic<\/p>\n Her former home returned for sale early last year, but the new owner \u2014 who left the fabulously decorated spread in barebones condition \u2014 didn\u2019t nab a buyer. Dolly Lenz Real Estate \/ Evan Joseph<\/p>\n Some listings have proven to be a royal pain.<\/p>\n Saudi Prince Muhammad bin Fahd bought Joan Rivers\u2019 over-the-top Upper East Side penthouse at 1 E. 62nd St. in 2015 for $24 million. He put the 5,100-square-foot spread on the market in May 2021<\/a>, asking $38 million, before dropping it to $34.95 million. The home went off the market in 2023 before returning for sale in January 2025 for $28 million<\/a>. It was pulled off in October.<\/p>\n The home\u2019s decor is \u201cvery heavy duty. It\u2019s very gold,\u201d the luxury broker said. \u201cNot everybody\u2019s going for opulent French decor. And the common charges and the taxes aren\u2019t cheap either; they\u2019re $32,000[-plus] a year. It\u2019s not like you get fantastic services there.\u201d<\/p>\n Another real estate expert who saw the home described it as \u201cbasically a two-story living room with ancillary rooms around the edges.\u201d<\/p>\n Jennifer Lopez spent the better part of a decade selling her penthouse at the Whitman \u2014 an A-list condo home to Chelsea Clinton. Brown Harris Stevens<\/p>\n More recently, Lopez\u2019s shared love best with her now-ex Ben Affleck has struggled to find its next owner in Beverly Hills. Papgalore \/ BACKGRID<\/p>\n Affleck and Lopez. CBS via Getty Images<\/p>\n The plight of star-owned houses is nothing new.<\/p>\n It took Jennifer Lopez seven years<\/a> to sell her $25 million New York City penthouse at The Whitman at 21 E. 26th St., in 2024. (Of course, her Beverly Hills divorce compound<\/a> \u2014 which she shared with Ben Affleck \u2014 is another headache entirely.)<\/p>\n Celebrity-owned homes can languish on the market for myriad reasons like they are overpriced, or their bespoke nature appeals to a very specific buyer or the condition isn\u2019t up to snuff, said Donna Olshan, president of Olshan Realty.<\/p>\n It\u2019s very common for an expensive apartment \u201cto sit on the market for two years,\u201d she said.<\/p>\n But among successfully closed deals that timeframe is much shorter, per Miller.<\/p>\n The average number of days a home sat on the market from the last price change, if any, to contract date was 77 days in the first quarter, the numbers man said.<\/p>\n In deals over $5 million, the average number of marketing days was 131. For deals over $10 million it was 72 days, and for those over $20 million it was 47 days.<\/p>\n When priced according to the market, some New York celebrity-owned homes get snapped up quickly \u2014 like the British billionaire developer Christian Candy, who sold<\/a> his New York City townhouse for $55 million in six days.<\/p>\n Ricky Martin. GC Images<\/p>\n The open layout of Martin\u2019s New York apartment, which recently traded hands. Compass<\/p>\n Ricky Martin bought a four-bedroom, 4.5-bath pad at 170 East End Ave. in November 2012 for $5.99 million. He first asked $7.1 million for the home in April 2017 before pulling it from the market that November.<\/p>\n \u201cSo obviously it was too much money,\u201d the luxury broker said.<\/p>\n Eight years later, the unit went back online for $6.45 million<\/a> on Sept. 4, 2025. There was a contract signed a month later with the Peter Marino-designed apartment selling in December.<\/p>\n \u201cI think that\u2019s an extremely good result,\u201d the luxury broker said.<\/p>\n At the end of the day, \u201cthere\u2019s usually a buyer for every home, especially if it\u2019s priced right,\u201d D\u2019Arc said.<\/p>\n \t\t\t\t\t\t