{"id":770727,"date":"2026-05-03T16:15:19","date_gmt":"2026-05-03T16:15:19","guid":{"rendered":"https:\/\/www.europesays.com\/us\/770727\/"},"modified":"2026-05-03T16:15:19","modified_gmt":"2026-05-03T16:15:19","slug":"local-folks-paulina-perez-resident-news","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/770727\/","title":{"rendered":"Local Folks: Paulina Perez \u2013 Resident News"},"content":{"rendered":"<p>Paulina Perez\u2019s career has taken her into major television studios, presidential debate stages and the biggest professional sporting events in America \u2013 but it hasn\u2019t gone to her head. Her favorite job title is still \u201cmom.\u201d<\/p>\n<p>Born in a small town in Mexico, Perez moved to Jacksonville at age five after her father accepted a job as a dentist. She spent her childhood between Florida and summers back home, where she remembers mountains, jungle, beaches and a community so close-knit that her grandmother would get word she\u2019d stopped for ice cream before she even made it home.<\/p>\n<p>She is equally nostalgic about her high school days at Bishop Kenny, and her favorite decade will forever be the 90s. She grew up on Nickelodeon and MTV\u2019s \u201cTotal Request Live,\u201d something she tries to keep in mind when she gets onto her kids for watching too much YouTube. She remembers fondly how plaid skirts were everywhere thanks to \u201cClueless\u201d and Britney Spears, while the Spice Girls, Alanis Morissette and Whitney Houston ruled the airwaves.<\/p>\n<p>Best of all, she said, was the lack of social media.<\/p>\n<p>\u201cEveryone was present, and most importantly, no evidence of your \u2013 let\u2019s call them learning curves,\u201d she said.<\/p>\n<p>Perez went on to study communications at UNF. After graduating, she took a job at a local TV news station. She eventually pivoted to makeup, but not before meeting the man who would become her husband in the news station\u2019s break room. He was a program director for a top 40 radio show.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/05\/PaulinaPerez_Photo2-1024x683.jpg\" alt=\"Perez working with local news anchor Lauren Verno\" class=\"wp-image-61227\"  \/>Perez working with local news anchor Lauren Verno<\/p>\n<p>\u201cI\u2019m one of the lucky ones who got to marry my best friend and the most incredible human,\u201d said Perez, who will celebrate her 20th anniversary next year. \u201cI try not to take that for granted and remember how lucky I am every day.\u201d<\/p>\n<p>In 2009, at what was arguably the worst possible time to start her own business, Perez bet on herself and started Makeup by Paulina Perez. She reasoned that in spite of the ongoing recession, she had nothing to lose.<\/p>\n<p>\u201cI just jumped in and haven\u2019t looked back since,\u201d said Perez.<\/p>\n<p>When she\u2019s not working, Perez\u2019s world revolves around her two sons, both of whom attend Assumption Catholic School. She serves as their homeroom mom and tries to be at the school as much as possible to plan fun activities and parties for them. Family time is her ideal way to unwind.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/05\/PaulinaPerez_Photo1-1024x683.jpg\" alt=\"Perez and her two sons, Devan and Gabriel\" class=\"wp-image-61226\"  \/>Perez and her two sons, Devan and Gabriel<\/p>\n<p>\u201cI will never say no to good Mexican food and a well-made fresh margarita,\u201d she said. \u201cCombine that with family time at the beach or our pool, and that just about sums up the perfect day for me.\u201d<\/p>\n<p>Despite her line of work, Perez laughs at how low-maintenance she\u2019s become. In her early 20s, she showed up everywhere in full makeup. Now?<\/p>\n<p>\u201cYou won\u2019t catch me with anything more on my face than good skincare and perhaps a tinted moisturizer,\u201d she joked.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/05\/PaulinaPerez_Photo3-1024x683.jpg\" alt=\"Paulina pauses for a photo during a trip to Vail, Colorado.\" class=\"wp-image-61229\"  \/>Paulina pauses for a photo during a trip to Vail, Colorado.<\/p>\n<p>Perez loves the pedestrian-friendly neighborhood and simple pleasures she gets to enjoy right outside her studio on Oak Street. She loves being able to walk to Publix, Five Points and her favorite local spots, including Bar Taco and Carolina Jax.<\/p>\n<p>While her life has taken her far from that small Mexican town where everyone knew everyone\u2019s business, the values she learned there \u2013 family, connection, humility \u2013 still define her more than any celebrity client ever could.<\/p>\n","protected":false},"excerpt":{"rendered":"Paulina Perez\u2019s career has taken her into major television studios, presidential debate stages and the biggest professional sporting&hellip;\n","protected":false},"author":3,"featured_media":770728,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5136],"tags":[5229,3188,723,7310,67,586,132,5230,68,2969],"class_list":{"0":"post-770727","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jacksonville","8":"tag-america","9":"tag-fl","10":"tag-florida","11":"tag-jacksonville","12":"tag-united-states","13":"tag-united-states-of-america","14":"tag-unitedstates","15":"tag-unitedstatesofamerica","16":"tag-us","17":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/116511541115083529","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/770727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=770727"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/770727\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/770728"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=770727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=770727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=770727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}