{"id":772887,"date":"2026-05-04T15:49:24","date_gmt":"2026-05-04T15:49:24","guid":{"rendered":"https:\/\/www.europesays.com\/us\/772887\/"},"modified":"2026-05-04T15:49:24","modified_gmt":"2026-05-04T15:49:24","slug":"the-venice-biennale-has-long-been-a-sales-platform-now-no-one-is-pretending-otherwise-the-art-newspaper","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/772887\/","title":{"rendered":"The Venice Biennale has long been a sales platform\u2014now no one is pretending otherwise &#8211; The Art Newspaper"},"content":{"rendered":"<p class=\"pt-dp-p font-text-light font-light text-lg leading-normal tracking-wide mb-base last:mb-0\" itemprop=\"text\">The Venice Biennale has long been a place where art is sold, though its commercial capacity is usually downplayed. As the Biennale is officially a government-subsidised, non-commercial institution, talking about sales\u2014let alone actually doing them on site\u2014is largely frowned upon.  <\/p>\n<p class=\"pt-dp-p font-text-light font-light text-lg leading-normal tracking-wide mb-base last:mb-0\" itemprop=\"text\">Not so this year, with an unprecedented number of dealers, auction houses and private foundations openly pricing and selling works to the crowds of collectors descending on the city this week, some perhaps spurred on by Italy\u2019s year-old 5% VAT rate on art imports\u2014now Europe\u2019s lowest.<\/p>\n<p class=\"pt-dp-p font-text-light font-light text-lg leading-normal tracking-wide mb-base last:mb-0\" itemprop=\"text\">For the first time, Christie\u2019s is hosting an invitation-only selling exhibition in Venice, offering Old Masters such as Lucas Cranach alongside Modern and contemporary giants like Andy Warhol, Louise Bourgeois and Mark Bradford. Prices range from $500,000 to more than $35m. Several works are Venice themed, including a depiction of the city by JMW Turner from 1841 and \u00c9douard Manet\u2019s 1873 view of the Grand Canal, which has been hung alongside a portrait of Laura Dianti by Titian (around 1523). Exhibition viewings are by invitation only (4-10 May).<\/p>\n<p><img alt=\"\" loading=\"lazy\" width=\"644\" height=\"489.5565610859729\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent;height:auto;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 644 489.5565610859729'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/jpeg;base64,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'\/%3E%3C\/svg%3E&quot;)\"  src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/05\/4cd4599cfbce294accf4c8b67e415b7d25d56ff2-1105x840.jpg\"\/><\/p>\n<p>Giovanni Francesco Barbieri, detto Il Guercino, is on sale at Christie&#8217;s<\/p>\n<p>@ Christie\u2019s Images LTD 2026<\/p>\n<p class=\"pt-dp-p font-text-light font-light text-lg leading-normal tracking-wide mb-base last:mb-0\" itemprop=\"text\">\u201cIt\u2019s a first for us to present a selection of works to many of our most valuable clients who happen to be in town during the vernissage,\u201d says Adrien Meyer, Christie\u2019s global head of private sales. Meyer notes that Venice is also a natural fit for the auction house, given that a large portion of its billionaire owner Fran\u00e7ois Pinault\u2019s collection is housed in the city. Christie\u2019s has also in the past sponsored presentations in the British and Nigerian pavilions.<\/p>\n<p class=\"pt-dp-p font-text-light font-light text-lg leading-normal tracking-wide mb-base last:mb-0\" itemprop=\"text\">Ghost Pavilion: A Venice Revealed, as the private selling exhibition is titled, is a nod to past shows by Bourgeois and Bradford, among others, as well as the \u201ccolourful history of the building\u201d, Meyer says. Immortalised by Monet in 1908, the Palazzo Ca\u2019 Dario, a Gothic palace remodelled by Giovanni Dario, the secretary to the Venetian Senate who negotiated a peace agreement with the Ottomans\u00a0in 1479, has since been occupied by countesses, aristocrats, financiers\u2014as well as the manager of rock band The Who.\u00a0The property is currently on the market with Christie\u2019s Real Estate.<\/p>\n<p class=\"pt-dp-p font-text-light font-light text-lg leading-normal tracking-wide mb-base last:mb-0\" itemprop=\"text\">Meyer thinks Venice has the capacity to marry commerce and institutional clout in much the same way that Art Basel has made inroads to Paris\u2014a city chiefly known for its world class museums but with a growing market reputation. \u201cThere is a path ahead in Venice to the same effect,\u201d he says. \u201cCommercial and scholarly initiatives can be compatible, especially if we are mindful of the relevance of those different initiatives.\u201d<\/p>\n<p>Private patrons footing the bill<\/p>\n<p class=\"pt-dp-p font-text-light font-light text-lg leading-normal tracking-wide mb-base last:mb-0\" itemprop=\"text\">As public funding has dwindled, dealers and private collectors have upped their support for the biennale over the past decade or so, not only footing the bills for the production, transport, installation and staffing of the presentations that take place across the national pavilions and collateral exhibitions (as well as numerous others), but also the lavish dinners and parties that are the hallmark of the vernissage. <\/p>\n<p class=\"pt-dp-p font-text-light font-light text-lg leading-normal tracking-wide mb-base last:mb-0\" itemprop=\"text\">As Pace Gallery\u2019s chief executive Marc Glimcher puts it: \u201cThere isn\u2019t a good system for funding these things anymore, so dealers are increasingly stepping in. That means they must cover their costs, primarily by selling the art. Some will cover their costs, some won\u2019t.\u00a0It\u2019s all dependent on the galleries\u2019 ability to support their artists.\u201d<\/p>\n<p class=\"pt-dp-p font-text-light font-light text-lg leading-normal tracking-wide mb-base last:mb-0\" itemprop=\"text\">The Venice Biennale did not respond to a request for comment on the growing commercial aspect of the event; it is understood that it is not a requirement for exhibitors to declare whether they intend to sell works while in Italy, where a <a class=\"transition-all duration-default shadow-internalLink hover:text-red-1\" href=\"https:\/\/www.theartnewspaper.com\/2025\/06\/23\/italy-to-slash-art-vat-to-5-lowest-rate-in-the-eu\" rel=\"nofollow noopener\" target=\"_blank\">reduced 5% VAT<\/a> on art imports and sales has boosted the country\u2019s standing in the global art market. In 2019, Biennale organisers decided to remove art dealers\u2019 names from exhibition labels, suggesting a desire to visibly distance itself from any commercial activity.<\/p>\n<p class=\"pt-dp-p font-text-light font-light text-lg leading-normal tracking-wide mb-base last:mb-0\" itemprop=\"text\">The Italian art adviser Barbara Cortina\u00a0says that \u201ca significant share of transactions\u201d at the Venice Biennale \u201cinvolves works from the secondary market\u201d\u2014but this year there is a renewed focus on contemporary art. According to <a class=\"transition-colors duration-default shadow-externalLink hover:text-red-1\" href=\"https:\/\/news.artnet.com\/art-world\/venice-biennale-2026-data-analysis-2754880\" target=\"_blank\" rel=\"nofollow noopener\">research<\/a> by Artnet News, 90% of artists in the Biennale\u2019s main exhibition are living. It is here, in the primary market, that the 5% VAT becomes a \u201creal incentive\u201d, Cortina says. \u201cIn these cases, the 5% rate can meaningfully reduce the final cost for collectors.\u201d<\/p>\n<p class=\"pt-dp-p font-text-light font-light text-lg leading-normal tracking-wide mb-base last:mb-0\" itemprop=\"text\">Numerous works are also constructed especially for the biennale, including large-scale, ambitious projects. Some dealers work in tandem with private foundations, particularly when it comes to the costly fabrication of works. The Algerian-born artist\u00a0Lydia Ourahmane\u00a0is showing new sculptural installations at the Nicoletta Fiorucci Foundation\u00a0following a residency at the Venice branch of the organisation, which was founded by the eponymous Rome-born patron in London in 2021. Fiorucci opened the Venice space last year.<\/p>\n<p class=\"pt-dp-p font-text-light font-light text-lg leading-normal tracking-wide mb-base last:mb-0\" itemprop=\"text\">Ourahmane\u2019s exhibition has been entirely produced by the foundation, while her gallery, Chantal Crousel, is selling some of the works (prices range from \u20ac10,000 to \u20ac90,000). Director Philippe Manzone\u00a0notes that the gallery\u2019s main role is to promote the show, both in the lead up to the Biennale and in the weeks after.\u00a0He thinks that the commercial and scholarly aspects of the prestigious event can happily coexist, adding: \u201cCommercial activity has been more visible at the Biennale in recent years because it concerned more and more people these past 15 years, but this effect is already decreasing. When an exhibition is of high quality, I believe the commercial activity around it is no longer an issue.\u201d<\/p>\n<p><img alt=\"\" loading=\"lazy\" width=\"644\" height=\"644\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent;height:auto;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 644 644'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/jpeg;base64,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'\/%3E%3C\/svg%3E&quot;)\"  src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/05\/2b03538be63cd0efcd07c46712b55eef9752a47b-2551x2551.jpg\"\/><\/p>\n<p>Mel Ramos, Mysta of the Moon (1963) <\/p>\n<p>Courtesy the estate.<\/p>\n<p class=\"pt-dp-p font-text-light font-light text-lg leading-normal tracking-wide mb-base last:mb-0\" itemprop=\"text\">Both secondary and primary market sales are expected as a result of the career survey of West Coast pop art Mel Ramos\u00a0at\u00a0Palazzo Bragadin Carabba, which has been organised in collaboration with the artist\u2019s estate and The Mel and Leta Ramos Family Foundation. In press materials sent out ahead of the Biennale, the show was billed as \u201cthe largest posthumous display of Ramos\u2019s work in the past decade, featuring nearly 100 works, of which most will be for sale, ranging from $50,000 to $1.8m\u201d. There is also \u201ca large retail shop\u201d on site, featuring limited edition items and 28 lithograph prints starting at $3,500.<\/p>\n<p class=\"pt-dp-p font-text-light font-light text-lg leading-normal tracking-wide mb-base last:mb-0\" itemprop=\"text\">The Venezuelan collector Ronald Harrar, who has organised the exhibition in collaboration with the artist\u2019s estate, is upfront about the power of the Biennale as a commercial platform. \u201cWe\u00a0consider Venice, particularly within the framework of the Biennale, to be a uniquely effective platform where institutional discourse and market visibility converge,\u201d he says. \u201c[Our] exhibition is conceived to operate across both registers: as a rigorous curatorial proposition grounded in archival research, and as a mechanism for renewed market engagement.\u201d<\/p>\n<p class=\"pt-dp-p font-text-light font-light text-lg leading-normal tracking-wide mb-base last:mb-0\" itemprop=\"text\">Sales from the exhibition will not all directly benefit the Mel and Leta\u00a0Ramos\u00a0Family Foundation, says a project spokesperson. \u201cThe works in the show are presented in collaboration with the estate of Mel\u00a0Ramos\u00a0and participating lenders and collections, with standard primary and secondary market structures applying where relevant. However, a portion of the proceeds from select editions like lithographs and publications will support the foundation and its philanthropic initiatives,\u201d she adds.<\/p>\n<blockquote class=\"font-text-narrow-medium font-medium text-xl sm:text-lg leading-tight tracking-wide text-red-1 mb-md\"><p>Venice, particularly within the framework of the Biennale, to be a uniquely effective platform where institutional discourse and market visibility converge <\/p>\n<p>Venezuelan collector Ronald Harrar<\/p>\n<\/blockquote>\n<p class=\"pt-dp-p font-text-light font-light text-lg leading-normal tracking-wide mb-base last:mb-0\" itemprop=\"text\">In other instances, artists are in the driving seat. Amin Jaffer, the curator of the India pavilion in the Arsenale, stresses that all the works in the presentation belong to the five artists, which include Sumakshi Singh and Ranjani Shettar, rather than their representative galleries. The India Pavilion is backed by the country\u2019s ministry of culture and two non-profit arts organisations: the Nita Mukesh Ambani Cultural Centre and the Serendipity Arts Foundation.<\/p>\n<p class=\"pt-dp-p font-text-light font-light text-lg leading-normal tracking-wide mb-base last:mb-0\" itemprop=\"text\">In Jaffer\u2019s experience, the scholarly and commercial dynamics of the Biennale are not mutually exclusive. As he puts it: \u201cMany Biennale projects are raised and supported by galleries, who increasingly host museum-quality exhibitions that make a meaningful contribution to scholarship and public access.\u201d<\/p>\n<p class=\"pt-dp-p font-text-light font-light text-lg leading-normal tracking-wide mb-base last:mb-0\" itemprop=\"text\">Because it is a charity, Nadim Samman says the UK-based Autotelic Foundation that he runs does not sell or engage in any kind of trade. The foundation is showing two exhibitions of works by the Italian artist duo Eva and Franco Mettes\u2014one at the Palazzo Franchetti (until 30 June) and one at Le Cabanon, a private swimming pool on Giudecca island (until 31 May).<\/p>\n<p class=\"pt-dp-p font-text-light font-light text-lg leading-normal tracking-wide mb-base last:mb-0\" itemprop=\"text\">Nonetheless, Samman describes \u201cthe dance\u201d between public institutions and the market as a complicated one. \u201cAnd Venice is always a hot mess!\u201d he adds.\u00a0\u201cI vividly remember entering the British Pavilion some years back and seeing a representative from a certain UK blue chip gallery with papers in hand, on the steps in front, marking down sales of the works inside. It\u2019s worth remembering that the Biennale operated a sales office between 1942 and 1968 to help artists find buyers. It even took a commission!\u201d<\/p>\n<p class=\"pt-dp-p font-text-light font-light text-lg leading-normal tracking-wide mb-base last:mb-0\" itemprop=\"text\">Indeed, the biennale\u2019s standing as a powerful, unofficial marketplace that drives the global contemporary art market dates back decades\u2014but, just ten years ago, dealers were reluctant to go on record about the backing they provide for shows and new commissions in Venice, let alone the sales they make. That has patently changed this year. Forget the adage \u201csee it in Venice, buy it at Art Basel\u201d, it\u2019s now a matter of \u201csee it in Venice, buy it in Venice\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"The Venice Biennale has long been a place where art is sold, though its commercial capacity is usually&hellip;\n","protected":false},"author":3,"featured_media":772888,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[9530,648,1032,68158,1033,171,67,132,68,27443],"class_list":{"0":"post-772887","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-art-market","9":"tag-arts","10":"tag-arts-and-design","11":"tag-christies","12":"tag-design","13":"tag-entertainment","14":"tag-united-states","15":"tag-unitedstates","16":"tag-us","17":"tag-venice-biennale"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/116517102030690167","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/772887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=772887"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/772887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/772888"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=772887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=772887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=772887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}