{"id":776765,"date":"2026-05-06T07:29:23","date_gmt":"2026-05-06T07:29:23","guid":{"rendered":"https:\/\/www.europesays.com\/us\/776765\/"},"modified":"2026-05-06T07:29:23","modified_gmt":"2026-05-06T07:29:23","slug":"westerlind-presented-les-deux-pop-up-in-soho-nyc","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/776765\/","title":{"rendered":"WESTERLIND PRESENTED LES DEUX POP-UP IN SOHO NYC"},"content":{"rendered":"

Westerlind<\/a> and Fitting Room 13<\/a> presented Scandinavian lifestyle brand Les Deux<\/a> at their SoHo pop-up store on May 2nd at 77 E Houston St, New York City. The event was titled A Slice of Scandinavia, and presented just that.<\/p>\n

Founded in Copenhagen in 2011 by two friends from different worlds, the city and the suburbs, Les Deux began in a basement with a few white T-shirts with homemade patches sewn on by hand. That contrast still shapes the brand today, bringing together sportswear, workwear, and preppy influences through collections built around duality, ambition, and community.<\/p>\n

MR, attending the event, spoke to Akief Sheriff, an attendee, who had this to say, \u201cI think they have a unique perspective on implementing lifestyle with the culture. As someone who played basketball, I can relate to the Brand. Just from that perspective alone, integrating that sports element into streetwear. The collection emphasizes on-court classification pieces that the modern gentleman would love to own in his wardrobe. I think that\u2019s the place that I feel I\u2019ve been missing within the industry. You know the Brand is doing a really incredible job bringing those two elements together, that kind of feels like, you know, cohesive escape. Like, they\u2019re not trying so hard. I think this collection is a little bit softer. You can see the inspiration behind the collection\u2019s tone element that they were able to use. I feel like they\u2019re doing a really good job.\u201d<\/p>\n

\"\"Andreas Von Der Heide- Founder, Mathias Jensen-Creative Director, Marc Gammiero-US Sales Director and Morten Kristiansen- Chief Commercial Officer<\/p>\n

The Westerlind event follows a period of continued international growth for Les Deux. It recently marked its 14th consecutive year of growth, recording a 13 percent increase in revenue in 2025 despite a challenging wholesale market. From Autumn 2026, the brand will expand with long-time partner Nordstrom, growing from 15 to 25 stores.<\/p>\n

In a statement, Andreas von der Heide, Co-Founder and Chief Brand Officer at Les Deux, commented, \u201cFor us, the U.S. is not something you build from a distance. You have to show up and give everyone a reason to believe in you. That was true when we started with a few T-shirts and 700 dollars in our pocket in Copenhagen, and it\u2019s still true today. We\u2019re building the foundation, and we are doing it the way we have always done things: close to people, close to partners, and with something to prove.\u201d<\/p>\n

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