![\"ABD_Standard](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/05\/1778222177_697_0x0.jpg\")
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HYBE, the entertainment corporation behind BTS, ENHYPEN, and LE SSERAFIM, has announced the launch of their new label dedicated to girl group production, ABD<\/p>\n
ABD, short for \u201cA Bold Dream,\u201d represents the label\u2019s creative philosophy of \u201cpursuing unconventional, flexible, and playful ideas that push beyond norms\u201d and aims to \u201cpursue the intrinsic joy of music while exploring new possibilities and expanding the horizons of K-pop.\u201d<\/p>\n
Former PLEDIS Entertainment\u2019s Head of Artist Planning, Jiwon No, will serve as ABD\u2019s President, overseeing the label\u2019s overall management and strategic direction, drawing on her own experience with PLEDIS Entertainment and MORE VISION. <\/p>\n
SEOUL, SOUTH KOREA – 2024\/09\/03: People walk past the Hybe headquarters, with the company’s logo visible on a glass window. Hybe Co., Ltd. is a South Korean multinational entertainment company established in 2005 by Bang Si-hyuk as Big Hit Entertainment Co., Ltd. The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house. (Photo by Simon Shin\/SOPA Images\/LightRocket via Getty Images)<\/p>\n
SOPA Images\/LightRocket via Getty Images<\/p>\n
The label is set to debut its first girl group in the second half of 2026. Sung Soo Han a.k.a., Master Professional, the creative mastermind behind artists like SEVENTEEN, TWS, IZ*ONE, and After School, will lead the group\u2019s overall creative production \u2013 music, concepts, and performances. <\/p>\n
Not much is known about the ABD\u2019s upcoming girl group, as everything remains under wraps. But with the experienced professionals behind the label, there\u2019s no doubt that they will be prepared. <\/p>\n
The creation of the label aligns with HYBE\u2019s multi-label strategy \u2013 alongside its major subsidiary labels: BIGHIT MUSIC (BTS, TOMORROW X TOGETHER, Lee Hyun (Midnatt), CORTIS<\/a>), BELIFT LAB (ENHYPEN, ILLIT, EVAN), SOURCE Music (LE SSERAFIM), PLEDIS Entertainment SEVENTEEN & their units, BUMZU, HWANG MIN HYUN, TWS), KOZ Entertainment (ZICO, BOYNEXTDOOR), and ADOR (NewJeans) \u2013 championing creative independence and autonomy within the corporation\u2019s support framework. With the label\u2019s focus on girl group development, new differentiated IPs, and artistic identity, the launch of ABD marks the next generation in HYBE\u2019s multi-label ecosystem in K-pop. <\/p>\n HYBE has also expanded internationally, creating HYBE Japan, which houses subsidiaries NAECO (Hirate Yurina), JCONIC, and YX Label (&TEAM); HYBE America, which houses HYBE x Geffen Records (KATSEYE<\/a>); and HYBE Latin America (Santos Bravos). <\/p>\n THE TONIGHT SHOW STARRING JIMMY FALLON \u2014 Episode 2273 \u2014 Pictured: (l-r) Jung Kook, Jin, V, Suga, RM, Jimin, and j-hope of musical guest BTS pose together after their performance on Thursday, March 26, 2026 \u2014 (Photo by: Todd Owyoung\/NBC via Getty Images)<\/p>\n Todd Owyoung\/NBC via Getty Images<\/p>\n Last month, HYBE reported <\/a>its financial results for the first quarter of 2026, with its highest-ever revenue for that quarter, reporting KRW 698.3 billion (~$479.6 million), mainly driven by BTS\u2019s comeback<\/a> and continued growth across HYBE APAC artists. Artist-driven activities, including recorded music, concerts, and ads, accounted for 58% of the total revenue, credited to BTS\u2019s recent album, ARIRANG. There was also an increase in revenue from tour-related merchandise and BTS World Tour : ARIRANG, which launched in April, with 85 stadium shows across 34 cities scheduled \u2013 North America and Europe have completely sold out their shows<\/a>. Other groups in HYBE have shown strong performances, including ENHYPEN, CORTIS, and KATSEYE. <\/p>\n HYBE and ABD will be releasing more information soon. <\/p>\n","protected":false},"excerpt":{"rendered":"HYBE, the entertainment corporation behind BTS, ENHYPEN, and LE SSERAFIM, has announced the launch of their new label…\n","protected":false},"author":3,"featured_media":781386,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[82497,2859,4866,171,60339,319741,6467,19185,319740,975,148680,319742,67,132,68],"class_list":{"0":"post-781385","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-bighit-music","9":"tag-bts","10":"tag-enhypen","11":"tag-entertainment","12":"tag-hybe","13":"tag-jiwon-no","14":"tag-k-pop","15":"tag-le-sserafim","16":"tag-more-vision","17":"tag-music","18":"tag-pledis-entertainment","19":"tag-sung-soo-han","20":"tag-united-states","21":"tag-unitedstates","22":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/116537576750938169","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/781385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=781385"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/781385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/781386"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=781385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=781385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=781385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}