I know we\u2019ve danced this dance a dozen times at this point, but, for once, there is some genuine evidence that Take-Two and Rockstar Games are gearing up to drop some Grand Theft Auto 6 news in the next few days. However, the reason why it seems a bit more compelling this time around is because said evidence is coming directly from Take-Two\u2019s marketing partner, Sony.<\/p>\n
As spotted by long-serving Rockstar Games reporter Videotech on X<\/a>, several users have reported<\/a> that they\u2019ve been receiving oddly specific marketing emails from Sony regarding Grand Theft Auto 6. Likewise, others have reported receiving notifications directly through their PlayStation accounts.<\/p>\n While some have stated that they have still received this email even if they already own a PlayStation 5, Sony\u2019s marketing campaign seems to be specifically targeting users who have yet to upgrade from a PlayStation 4 to a PlayStation 5. \u201cGrand Theft Auto VI is on your wishlist,\u201d reads the email. \u201cGet a PlayStation 5 today to be ready for when Grand Theft Auto VI launches on November 19, 2026.\u201d<\/p>\n Yeah \ud83d\udc40\ud83d\udc47\ud83c\udffb pic.twitter.com\/trCdomhebY<\/a><\/p>\n \u2014 JILL \u272a (@JILL_V010) May 8, 2026<\/a><\/p>\n<\/blockquote>\n If you\u2019re wondering why it\u2019s a big deal that Sony is sending this out, that\u2019s because they\u2019ve been not-so-secretly partnered with Rockstar Games for GTA VI\u2019s marketing campaign since the second trailer for the game dropped in May 2025. If the \u201cCaptured on PS5\u201d tag at the end of the trailer isn\u2019t evidence enough for you, then Bloomberg<\/a> also confirmed this during his interview with Take-Two CEO Strauss Zelnick earlier this week: \u201cZelnick said the window of console exclusivity was not related to the company\u2019s marketing deal with PlayStation maker Sony Group Corp.\u201d<\/p>\n GTA 6 even made a surprise appearance<\/a> in Sony\u2019s recent earnings presentation alongside games like Saros and Marvel\u2019s Wolverine. It was the only third-party game shown in the slide.<\/p>\n And speaking of interviews, Zelnick has been sitting down for a lot of them lately. Alongside the interview with Bloomberg, Zelnick also took the time to chat with Business Insider<\/a> on May 5 and with Game File<\/a> on May 6. It\u2019s also oddly suspicious that Game Informer mentioned in their latest newsletter<\/a> that a \u201c[REDACTED]\u201d game will be \u201cgracing its cover next week.\u201d Usually, you could pass that off as marketing hype, but Game Informer was the first publication to showcase Grand Theft Auto 5\u00a0back in 2012.<\/p>\n Honestly, I really do think there\u2019s something to all this. By the time May 19 rolls around, we\u2019ll officially be exactly six months away from Grand Theft Auto VI\u2019s release date, so it makes a lot of sense that Take-Two and Sony would start ramping up the advertising campaign now. Plus, considering how much a PlayStation 5 costs these days, it\u2019s probably a good idea for Sony to give everyone ample warning if they need to start saving up.<\/p>\n \n