{"id":791794,"date":"2026-05-12T20:09:20","date_gmt":"2026-05-12T20:09:20","guid":{"rendered":"https:\/\/www.europesays.com\/us\/791794\/"},"modified":"2026-05-12T20:09:20","modified_gmt":"2026-05-12T20:09:20","slug":"premios-juventud-2026-heads-to-spain-evolves-into-pj-fest","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/791794\/","title":{"rendered":"Premios Juventud 2026 Heads to Spain & Evolves into PJ Fest"},"content":{"rendered":"

\n\tTelevisaUnivision announced its global music strategy for 2026-2027 that includes changes to Premios Juventud, an exciting partnership with Marc Anthony<\/a>, and a new streaming series. The slate doubles down on the success of ViX M\u00fasica, Premio Lo Nuestro, Premios Juventud, and the Latin GRAMMYs.<\/p>\n

\n\tNotably, Premios Juventud will evolve into the week-long PJ Fest that will include a cultural takeover in Houston, Miami, and Los Angeles featuring creator activations and live concerts, before culminating with the 2026 award ceremony live from the Starlite Amphitheater in Marbella, Spain this fall.\u00a0<\/p>\n

\t\t\t\t\tRelated\t\t<\/p>\n

\t\t\t<\/p>\n

\t\t\t\t\t\t\"Market,<\/p>\n

\t\t\t<\/a><\/p>\n

\n\tThis marks the first time the coveted youth awards show heads to Spain following editions in Miami, Puerto Rico, and Panama.\u00a0<\/p>\n

\n\t\u201cOur audience isn\u2019t monolithic, and neither is our approach. Every location tells a unique story \u2014 expect Marbella to be a protagonist in our show,\u201d Ignacio Meyer<\/strong>, president of Univision Networks Group tells Billboard exclusively. \u201cThis expansion is not about changing who we are, but about expanding our reach to further serve the Spanish-speaking audience. Spain is a creative powerhouse \u2014 and this move represents a strategic evolution of our live events business, transforming Premios Juventud from a traditional television show into a truly international \u2018tentpole\u2019 cultural festival. We are celebrating a heritage and future that commands global attention and a global footprint.\u201d<\/p>\n

\t\t\t\t\t\t\"Marc<\/p>\n

\t\t\t\t\tMarc Anthony attends the 2025 Premios Juventud at Figali Convention Center on September 25, 2025 in Panama City, Panama.<\/p>\n

\t\t\t\t\t\t\t\t\tEnea Lebrun\/Getty Images<\/p>\n

\n\tFurthermore, the network announced a new partnership with Grammy-winning artist Marc Anthony<\/a> <\/strong>on the creation of a new music IP that will amplify Latin culture through original long-form video content and strategic lifestyle ventures across music, hospitality, and fashion.\u00a0<\/p>\n

\n\t\u201cI\u2019ve spent my entire career creating for my people, for Latinos\u2026 connecting con la gente,\u201d says the Puerto Rican singer. \u201cWhen you find a partner that understands the importance of that, and can do it at scale, you don\u2019t think twice. This collaboration is about culture, community, and creating meaningful ways for artists and creators to connect with audiences around the world.\u201d\u00a0<\/p>\n

\n\t\u201cHe\u2019s more than a global icon; he is a visionary entrepreneur who shares our deep commitment to the future of Latin music and culture,\u201d Meyer adds. \u201cWhile Marc has a long history with us, this specific moment feels different and undeniably bigger because it transcends a traditional partnership. We are launching a new model where culture, business, and creativity converge to function as a cultural engine, providing our partners with unprecedented access to one of the most influential artists in the world.\u201d\u00a0<\/p>\n

\n\tAdditionally, TelevisaUnivision revealed its premium live performance series SESSIONS by ViX M\u00fasica, which seeks to redefine the latin music streaming experience.<\/p>\n


\"Billboard
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